Tony Zambito

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Business Leaders: Do Not Ignore The Mental Health Crisis Related To The COVID-19 Pandemic

Tony Zambito

Once bustling communities adjacent to business parks are quiet. Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote. Remote work, virtual selling, digital meetings, video meetings, and many more have worked their way into social media conversations.

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The Pull of the Digital and Social Media Storm

Tony Zambito

This is being driven by the need to engage at an individual level, create more content relevance, and leverage a new world of crowd-sourcing Internet communities, omnipresent connectivity, and pervasive mobile device ownership.”.   This year we’ve seen the advent of social media analytics beginning to surface. 

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What does Audience Development Really Mean to Social Media, Digital Marketing, and Content Marketing?

Tony Zambito

One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.    This term has for years been associated with the arts and cultural communities as they sought ways to engage members and to increase subscriptions. 

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3 Not-So-New Social Behaviors of the Digital Buyer Persona

Tony Zambito

  Social communities are ebbing their way into the conscious minds of all buyers in many facets be it consumer or B2B.     In a funny way I began to wonder if anything new was really happening here and the fixation on social communities perhaps making us miss something.  Image by luc legay via Flickr.

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The Emergence of the Social Business Persona

Tony Zambito

  As the Internet changed our very means of how we view information, social media technology and social media channels are changing our views of customer relationships and conversations.  The impact of Social Business is proving to be a seminal period in our history. 

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The Rise of the Digital Buyer Persona

Tony Zambito

.  For example, the recent Buyersphere Report regarding B2B use of social media commissioned by Base One of the UK is very illuminating.    In addition, we’ve seen insightful views from Mike Seltzer’s 2010 Social Media Marketing Industry Report.  "  There are several others cropping up as well. 

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New Approaches To Understand Customers Needed In A Digital Transformation World

Tony Zambito

For example, in recent works with Reuters, we uncovered a human insight related to how people responded to and developed worldviews as a result of connected experiences across print, digital, TV, and public media. Enabling broadcast and digital media to reshape their news towards a connected experience. 2 – Rapid Crowd Insights.