Why Buyer-Driven Qualification Beats BANT
Marketing Interactions
MARCH 22, 2022
Buyer-Driven Engagement : Is your buyer engaging with your content proactively, or only when you prompt them via email, social media, or targeted advertising? He suggests, “Perhaps it is time for the vendor community to take more ownership of change management for your customers.”. Emotion plays a key role here. I couldn’t agree more.
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