Marketing Interactions

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Why Buyer-Driven Qualification Beats BANT

Marketing Interactions

Buyer-Driven Engagement : Is your buyer engaging with your content proactively, or only when you prompt them via email, social media, or targeted advertising? He suggests, “Perhaps it is time for the vendor community to take more ownership of change management for your customers.”. Emotion plays a key role here. I couldn’t agree more.

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The Relevance Maturity Matrix Helps B2B Marketers Close the Gap

Marketing Interactions

There’s not a doubt in my mind that marketers know that everything they do—every program, email, content asset, social media post and idea—needs to be relevant. Becoming this relevant to your audience and building this type of credibility in your communities is what this book will help digital marketers to accomplish.