Digital B2B Marketing
JUNE 30, 2011
We already have two social media camps. We need an Organic Social Media movement and we can learn from both the benefits and practices of the organic food movement. Similarly, social media allowed to grow organically produces a stronger and more valuable community. Organic social media grows out of being social.
Digital B2B Marketing
OCTOBER 25, 2011
Ever wonder how much traffic social media A-listers and publishers drive with their own Twitter stream? In this occasional series, I will be sharing some of the ways I have learned to use social media and marketing tools to peel back one more layer. How much traffic do publishers and social media A-listers drive?
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Digital B2B Marketing
AUGUST 7, 2012
Example 1: Buffer Leo Widrich does frequent guest posts about social media tools, social sharing, creating an audience and similar topics. Affinity Is there a strong community around your product? If so, people are finding you through the recommendations of this community.
Digital B2B Marketing
JULY 16, 2012
The B2B marketing community has become so focused on the journey they have lost sight of the destination. Social media, mobile, search and local are all irrelevant at the end of the day. Social media can benefit many businesses, but so can your sales team, advertising, product, customer service or supply chain management.
Digital B2B Marketing
MAY 1, 2012
Social Advertising It may be some time before your social media presence is large enough to effectively seed your content through your own social media footprint. Until then, look to social advertising opportunities to present your content in a way that is similar to how it would be discovered in social media.
Digital B2B Marketing
OCTOBER 2, 2012
Media sales representatives perpetuate the problem, comparing reach to their competitors. The “more read our stuff” chart is in nearly every major media kit in one form or another and every day it leads marketers astray. Places you can uniquely target your audience might be targeted publications, sites or communities.
Digital B2B Marketing
MARCH 27, 2012
How it Started: Discovery In December, I received a Burpee seed catalog with an insert promoting HomeFarming.com , a site promising a community of gardeners as well as tools to keep track of your progress. I discovered Triscuit’s program through a well targeted media placement. Be Discovered.
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