Biznology

JUNE 1, 2021

The AP says she violated its social media policy , but it hasn’t said how or when or with what. Some speculate the agency buckled to pressure from conservative political groups and media, which dug up postings she had made as a student activist supporting the Palestinian cause. What can a business leader do to avoid a similar fate?

Social Media 118

Social Media Media Personalization Business 118

Biznology

JUNE 16, 2021

It is exceedingly rare that a Chief Information Officer, Chief Technology Officer or Chief Risk Officer takes an active interest in the management of social media at their organization. It is, in fact, quite common that the CIO, CTO or CRO could not even name the company’s head of social media. As they say, ignorance is bliss!

Social Media 104

Social Media Media Advertising Agencies Work Management 104

Biznology

MAY 27, 2013

But this post is about using Google+ communities, which are fast becoming the a hotter version of Facebook groups. While the world’s least-understood social media network might not have the 1.1 While the world’s least-understood social media network might not have the 1.1 Be a Positive Member of the Community.

Communities 80

Communities Google Skype Wikipedia 80

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is Done right, both social media engagement and influencer outreach are personal, person-to-person. every day. Done right, it’s old school.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Biznology

JANUARY 17, 2017

How has your education and career brought you to where you are now, a leader in social media strategy? I am the Director of Social Media for the Harvard Business School Office of Alumni Relations. Before working at Harvard, I worked in communications for the Boston YWCA and Tufts University Graduate School of Arts and Sciences.

Social Media 80

Social Media Media Curation Education 80

Biznology

AUGUST 8, 2016

90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Social Media Examiner ). The numbers indicate almost all businesses now rely on social media for marketing, but less than half can measure if it’s working. DELL : Had a online community called Idea Storm.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

Biznology

SEPTEMBER 27, 2016

According to Putting Downtime to Work , a new report from Bambu by Sprout Social , we’re geniuses: Seven in ten employees use social media at work. Half (Forty-eight percent) of people use social media for up to an hour per day at work. Half (Forty-eight percent) of people use social media for up to an hour per day at work.

Social Media 80

Social Media Spending Media Social Networks 80

Biznology

MARCH 28, 2017

Our campaigns didn’t include products, but were earned media informational campaigns: information on how to prevent HAIs, about handwashing, issues with call phones, with neckties, with the curtains separating beds and even the evil doorknob. Come reach out to me and my team at Gerr.is Come reach out to me and my team at Gerr.is

Social Media 0

Social Media Media Blogger Internet Marketing 0

Biznology

JUNE 4, 2015

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. It is nearly impossible to effectively use every social media platform to promote your business. The key to a successful social media presence is a narrow focus that effectively engages your business’s audience.

Social Media 80

Social Media Media Youtube Linkedin 80

Biznology

SEPTEMBER 7, 2017

More about Slack here: SLACK COMMUNITIES I LOVE. I’ve noticed that I enjoy engaging more on Slack than I do on regular social channels on a broader scale and opt to check Slack in the morning vs. social media channels. Buffer Community : Buffer’s Slack community is one of my personal favorites. It’s free to join.

Linkedin 141

Linkedin Business Communities Social Media 141

Biznology

MARCH 11, 2014

Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. At least social media is a two-way street. Don’t Freak Out. Are You Chilling Out?

Social Media 80

Social Media Media Forrester Training 80

Biznology

MAY 6, 2014

Sam Fiorella , Partner at Sensei Marketing , recently wrote “ Community Management: The 90-9-1 Rule is Dead ,” about how the old concept that 90% of all your followers are just lurking, 9% are engaged, and that only 1% of the community actively produces content. These are insular, contained communities. 900-90-9-1.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

AUGUST 22, 2016

This is my first post – the introduction to a series spotlighting leaders in social media strategy. The “social media manager” – job title was not common ten years ago. But in 2016, organizations have a real business need to put someone in charge of listening to social media.

Social Media 80

Social Media Media Marketing & Strategy Paid Search Agency 80

Biznology

NOVEMBER 20, 2012

If you only give to the people and the community around you and never ask for help or for favors, people might still like you but they’ll never feel the sort of intimacy and humanity needed to really connect with you in a profound way. You can’t save social media equity, you can only build it and spend it.

Social Media 80

Social Media Spending Ad Building Media 80

Biznology

AUGUST 4, 2015

Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots aren’t even during the work day anymore. So, social media automation is key. And the scientists over at Buffer concur.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Biznology

MARCH 27, 2019

On the Social Media Marketing Podcast, Mike Seltzner recently interviewed Mark Schaefer about his new book. In the interview, Mark talks about the original social media “community manager” role. I started working in social media back in 2009. I am one of the original social media marketing tribe!

Work Management 144

Work Management Marketing Management Social Media Paid Social Agency 144

Biznology

SEPTEMBER 4, 2015

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Instead of focusing on followers, fans, and building a giant community around your brand online, you should aim for quality over quantity.

Social Media 80

Social Media Social Marketing Media Buzz 80

Biznology

NOVEMBER 9, 2012

In PR, your success or failure is 90% driven by the types of relationships that you have with the media. Digital media marketing, especially the social side, is not much different. The digital communications efforts of utility companies and state and local governments have played a critical role in keeping communities apprised.

Media 80

Media PR Communities SMS 80

Biznology

DECEMBER 11, 2012

In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking.

Social Media 80

Social Media Social Marketing Media Work Management 80

Biznology

DECEMBER 8, 2021

These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community. Sue pioneered many industry best practices that the world’s largest companies use to keep their social media footprints safe.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Jigsaw 104

Biznology

AUGUST 25, 2014

Walmart also has a big social media presence. Here are 10 lessons on Walmart’s social media strategy for every business. That’s according to Chad Mitchell , Senior Director of Digital Communication. There is learning and improving that Walmart has to do, as does any business that use social media so broadly.

Social Media 80

Social Media Media Marketing & Strategy Blogger 80

Biznology

SEPTEMBER 16, 2013

Because DataSift is the poster child of the stratification of the social media listening market. If you still think that social media listening is all about Radian6, it’s time to look again. Five years ago, social media listening was all about crisis management–and Radian6. Why should you care?

Social Media 80

Social Media Marketing Management Media Salesforce.com 80

Biznology

OCTOBER 13, 2021

These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community. We’re pleased to feature Consultants Collective member consultant and communications expert, Rod Thorn.

Ideal Customer Profiles 197

Ideal Customer Profiles Consulting Profiling Storytelling 197

Biznology

DECEMBER 31, 2013

Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. Before you were a social media guru, social media expert, online community manager, or blogger extraordinaire, what were you about?

Social Media 80

Social Media Media Work Management Marketing Management 80

Biznology

APRIL 11, 2017

Maybe you should install Mastodon , the latest-and-greatest Twitter-killer , onto your own server and launch your very own community in support of your own personal community of interest or of action. The latest and greatest social media platform? Maybe Mastodon is exactly what you need. Maybe Mastodon is exactly what you need.

Social Networks 183

Social Networks Twitter Communities Work Management 183

Biznology

OCTOBER 8, 2013

If you’ve got a product, a service, an expertise, or access to an industry, you really have something that would be not merely compelling to certain online communities but actually a real draw. Sometimes it’s not about them or the community. 4 Social Media Mistakes That Can Blindside Your Brand (business2community.com).

Social Media 80

Social Media Astroturfing Practices Media 80

Biznology

JANUARY 17, 2012

What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. The Internet has flattened the market, allowing anyone to eat your lunch, so just ringing the dinner bell after you launch your social media presence is not going to work as well as you expect. Mind you, there are exceptions.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

JANUARY 16, 2014

One recent development within the SEO industry that could certainly impact link building efficacy is the increasing importance of social media. Another reason that the importance of social media (in regards to link building) is increasing is because it can help extend the reach of the links you acquire. SEO Value of Social Signals.

Link Building 80

Link Building Social Media Ad Building Lead Scoring 80

Biznology

MAY 9, 2013

What’s the corollary to Moore’s Law in digital media marketing? Surely, there must be one, because the digital media marketing industry is changing with mind-boggling rapidity. There’s always a new social media network launching, a new update to a search algorithm, or a change to Facebook privacy. I’m wondering.

Media 80

Media Class Paid Search Agency Consulting 80

Biznology

MAY 21, 2013

I have a feeling that the years of blog posts I have written have not remotely been able to convey the relationship we have with both our listeners, fans, customers, clients, prospects, and community — and it is intimate. Amanda Palmer: Proof That Social Media Is The Future Of Business (forbes.com). celebs.gather.com).

Social Media 80

Social Media Social Marketing Media Trust Marketing 80

Biznology

MARCH 26, 2015

Social media moves at such a fast pace that it’s sometimes difficult to dissect what worked and what didn’t. Here’s a look at the 3 biggest and most successful social media events of 2014 and what we can learn from them. The ALS Ice Bucket Challenge wasn’t just one of the biggest social media events of 2014.

Social Media 80

Social Media Media Viral Marketing Television marketing 80

Biznology

JANUARY 19, 2018

Michael Brenner was SAP ’s pioneer in developing the powerful Internet marketing strategy of building a website community to serve the information needs of top-of-the-funnel business buyers, to generate leads and “own the category.” So that sales people can operate in an environment where prospects say, “Oh yes, I’ve heard of you.”

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Biznology

APRIL 26, 2013

In social media we tend to swing very left in our approach where it sounds nice to say “Everyone has a voice and should be heard” but then reality comes crashing down, and we come to the realization that most voices, if we give ourselves enough time and patience to filter them, are shrill, ego-centric and quite useless.

Social Media 80

Social Media Media Internet Marketing Social Networks 80

Biznology

NOVEMBER 3, 2021

These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community. He advises on running complex, dispersed global organizations with an emphasis on China and media. Schlesinger.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Thought Leadership 104

Biznology

MAY 8, 2012

I don’t want to compare parenting to social media community development and management but I guess I just did. Too many social media marketers don’t communicate with their readership in the sort of flawed, open, and honest voice that is more common in radio and on television.

Social Media 80

Social Media Media Blogger Television marketing 80

Biznology

JUNE 5, 2012

You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. Yesterday morning, Chris Brogan reported his terrible experience with NMTW Community Credit Union.

Social Media 80

Social Media Social Marketing Media Marketing Management 80