B2B Memes

NOVEMBER 9, 2011

MUD day 9: For anyone involved in communications, coming to accept new media is only half the battle. The next, much harder fight, is in leaping into and mastering the ways of new media. Robinson is pointing out here something that isn’t often emphasized: It takes courage to adopt new-media tools. Be Arbitrary.

Media 100

Media Blogger Social Media Advertising Mediums 100

B2B Memes

NOVEMBER 24, 2011

In yesterday’s post , I described new media’s foundation in conversation, the preference for dialogue over monologue. But in the social media era, roles and responsibilities are not so clear-cut. When journalism’s role is seen as enabling conversation in a community, the journalist’s voice is no longer privileged.

Media 100

Media User-Generated Content Social Media Training 100

B2B Memes

NOVEMBER 23, 2011

As I wrote in yesterday’s post , over the next six days I will be discussing six new-media principles, adapted from my forthcoming e-book, the New-Media Survival Guide. Today’s principle is based on the importance and power of conversation, reflecting new media’s emphasis on dialogue rather than monologue.

Peer-to-peer 100

Peer-to-peer Media Public Relations Social Media 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. So does the journalist, the consumer, the social community and the marketer. FORBES certainly has a voice. What do you think?

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. So does the journalist, the consumer, the social community and the marketer. FORBES certainly has a voice. What do you think?

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

APRIL 2, 2010

He argues that you can’t build and maintain an online business community unless you produce lots of your own content to support it. It’s an attitude reflected in Saunders’s argument that you need to “lure&# people to your community and “keep them pinned there.&# But he omits the bigger point.

Conversion 100

Conversion B2B Social Networks Communities 100

B2B Memes

APRIL 1, 2010

For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. An excellent online resource is the Citizen Media Law Project’s Legal Guide. There is at least one topic, however, that is rarely discussed: the legal risks and responsibilities of publishing.

Privacy Policies 100

Privacy Policies Copyright Ethics Content 100