Adobe Experience Cloud Blog

NOVEMBER 8, 2019

We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. The deadline to apply for the Marketo Champion Program 2020 is in less than a month, on December 6th, 2019. How did the Marketo Champion Program help accelerate your career development?

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Marketo Thought Leadership Paid Search Agency Advertising Agencies 48

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. I spoke to Daniel Kushner, CEO of B2B social media management platform company Oktopost , for his perspective. (HS)

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Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Adobe Experience Cloud Blog

MAY 4, 2018

As a social impact director, my job is to ensure that my organization is giving back to the community around us in meaningful and impactful ways. Corporate social responsibility is a hot topic today and one that impacts everyone—from your corner bodega to Fortune 50 companies. Corporate Social Responsibility Defined.

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Marketo Communities Advertising Agencies Thought Leadership 134

Valasys

MAY 31, 2019

HG for Marketo has been designed to link directly to the users’ marketing automation platform & to reflect upon the latest technologies being used by the potential & existing customers. Marketo is a long-standing leader in B2B marketing which was acquired by Abode on October 31, 2018.

Marketo 56

Marketo Marketing Automation Services Lead Ranking Marketing Management 56

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: free (!). Total reviews: 100. Average user rating: 9.20.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Heinz Marketing

MARCH 28, 2024

In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Not to date myself, but I’ve been using Marketo for close to 15 years. But recently when I asked the Marketing Operations professionals community for tool recommendations – those names did not come up. Not necessarily.

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Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Marketing Insider Group

JUNE 22, 2020

And as I have discussed before , the best organizations also give back – my tenure at SAP included community service and participating in world-class instances of Corporate Social Responsibility (CSR). As business leaders and a business community we need to see more of this. We need to recognize that people make mistakes.

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Demand Generation Agencies Demand Generation Class Demand 168

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

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Social Media Social Marketing B2B Marketing Media 120

Adobe Experience Cloud Blog

FEBRUARY 9, 2011

by Heather Watkins On December 6, 2010, Marketo launched its revamped customer community on the Salesforce.com platform to give our customers the ability to: Get product answers quickly. Connect and share resources with other Marketo peers. Suggest features for the Marketo Roadmap.

Marketo 48

Marketo Communities Features Peer-to-peer 48

Adobe Experience Cloud Blog

MARCH 30, 2020

Among the programs we are offering are: 3 Months Free of Marketo Engage & Magento Commerce: Enables brands to begin driving revenue before they start paying for their Marketo Engage, Magento Commerce, or Bizible implementations. Please contact your client success manager for details about Marketo and Magento offerings.

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Paid Search Agency Companies Marketo SMB 169

Vidyard

MAY 11, 2016

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

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Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

MAY 11, 2016

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

KoMarketing Associates

JANUARY 19, 2022

Semrush remains a very popular platform within the SEO community. Marketing Automation Platforms Like Marketo and Pardot. Marketing automation platforms (MAPs) can allow marketers to automate certain tasks, such as social media posting, for increased efficiency and a better customer experience. I work on a small team.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Adobe Experience Cloud Blog

MARCH 12, 2018

If you meet any social media marketing manager, they’ll tell you, one of the most important facets of their job is to be able to analyze data and make quick decisions. As humans, we look to others for social proof. This will keep social top of mind as a communication platform worth investing in. Engagement .

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Social Media Allocation Social Marketing Multi-Channel 134

Oktopost

AUGUST 10, 2022

This episode is jam-packed with insights into the world of customer marketing from the perspective of a legend who has started from scratch to build world-beating customer experiences at some of the industry’s leading organizations: Google, Marketo, and Adobe. He is renowned for his time and leadership at Google, Marketo, and Adobe.

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B2B Thought Leadership Transparency Thought Leadership Marketo 89

Adobe Experience Cloud Blog

MARCH 4, 2019

Having grown up with domestic terrorism, school shootings, accelerated climate change, and discontent directed toward the government and the media, it is a generation that’s interested in social and political causes. The students organized nationwide marches and campaigned on social media. Companies have taken sides, too.

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Peer-to-peer Paid Search Agency Thought Leadership Demographics 131

Martech

JULY 27, 2023

One of their clients, a PR company that also did some marketing, used HubSpot for blogs and social media, so I started learning HubSpot, getting into HubSpot Academy and going to local HubSpot user groups. Dig deeper: HubSpot pairs community with a connected platform Q: Do you work with other solutions at Remotish or just HubSpot?

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Marketing Automation Services Advertising Agencies Work Management Hubspot 88

Launch Marketing

APRIL 20, 2022

As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. For over two decades Neil has been providing consulting and thought leadership to the business and marketing community. Mike_Stelzner Founder, Social Media Examiner .

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Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Adobe Experience Cloud Blog

MARCH 30, 2020

Among the programs we are offering are: 3 Months Free of Marketo Engage & Magento Commerce: Enables brands to begin driving revenue before they start paying for their Marketo Engage, Magento Commerce, or Bizible implementations. Please contact your Client Success Manager for details.

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Paid Search Agency Companies SMB Marketo 79

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

A success story like this takes a tremendous amount of marketing, some true customer obsession, the desire to build a fantastic customer and fan community, and some social media smarts. Target knows that their community is on social media, so they’ve learned how to use Twitter to their advantage.

Communities 48

Communities Peer-to-peer Blogger Social Media 48

Adobe Experience Cloud Blog

MARCH 1, 2016

You can evaluate your data or survey existing customers to figure out what your target audience needs or you can go to the places where they’re already sharing this information—community forums. Quora is a social forum built around a Q&A functionality. Take Advantage of All Available Forums.

Communities 48

Communities Marketing & Strategy B2B Thought Leadership Thought Leadership 48

Markempa

NOVEMBER 29, 2016

Learn how to get better at social selling for better demand generation, prospecting, and business development with expert Jill Rowley Do you want to get better at social selling or help your sales team do the same? Jill’s made a huge impact in the marketing automation community. What inspired you to start social selling?

Marketo 40

Marketo Marketing Automation Services Startups Demand Generation 40

Oktopost

MAY 4, 2020

In our fifth episode of Oktopost’s original discussion series, “The Globalization of Social Media”, Colin Day , Oktopost ’s Managing Director EMEA hosts B2B marketing legend, Steve Lucas , former CEO of Marketo , an Adobe company and current CEO of iCIMS. Use the amazing data you have to understand your customer and community.

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Brand Identity Branding B2B Broadcasting 113

Adobe Experience Cloud Blog

JULY 26, 2011

At first glance, an online community may seem like a lame ploy to add a unique branded B2B social media aspect to your website, but it’s actually the best thing to come to Support since online chat! Basically, a B2B online community consists of a collection of people online sharing knowledge and perspectives with one another.

Communities 48

Communities Marketing Management Customer Satisfaction Vendors 48

Martech

SEPTEMBER 1, 2021

How technology is enabling community marketing. In the second part of a two-part article on why community is becoming increasingly important to marketers, we spoke to two people from very different backgrounds, each of whom has created a technology to enable community — very different offerings representing very different perspectives. “A

Work Management 111

Work Management Marketing Management Advertising Agencies Paid Search Agency 111

Televerde

JANUARY 14, 2020

The latter operates a business model that delivers sales and marketing solutions to top businesses like SAP, Adobe-Marketo and Pulse Secure with a talent pool that consists largely of women hired, trained and compensated inside two U.S. They are certified in technologies such as Marketo, Eloqua and Salesforce. Until today….

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Research Budget Programs Lead Ranking Eloqua 116

Adobe Experience Cloud Blog

JULY 6, 2016

Social media platforms are constantly changing in new and exciting ways, allowing us to connect with our audience on a whole new level. However, with the adoption of social platforms in people’s everyday lives, buyer expectations are concurrently changing. As a social media manager, these are very big wins in my book!

Personalization 91

Personalization Thought Leadership Social Media Marketo 91

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. Optimize Your Social Profiles.

Social Media 96

Social Media Media B2B Tips 96

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. SAP is writing a story on social to build emotional connections and positive associations with the brand.

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Linkedin Enterprise Management Work Management Examples 120

Televerde

JANUARY 13, 2021

Televerde to Host a C-Suite Panel with Leading Businesses to Show the Business, Social and Economic Benefits of Evolving Hiring Practices to Include Individuals with a Criminal Record. Align company mission to the broader equity issues faced by the communities where we live and do business.

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CMO Lead Ranking Communities Marketo 98

Adobe Experience Cloud Blog

JANUARY 25, 2017

Author: Ellen Gomes Social media is one of the most powerful ways to reach and engage with your buyers today. Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune in to for information. Weekly social time commitments.

Social Media 48

Social Media Media Ad Building Paid Social Agency 48

Adobe Experience Cloud Blog

JUNE 11, 2021

Each year we shine a light on the amazing ways our customers use Adobe Experience Cloud solutions to better serve their customers, partners, and communities. Recognizing a company or individual that has innovated to create experiences that drive social or environmental impact. Costa Crociere (nominated by Accenture). The Changemaker.

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Peer-to-peer Digital Transformation B2B Thought Leadership Advertising Agencies 146

KoMarketing Associates

DECEMBER 12, 2017

With buy-in from major influencers and organizations like Scott Brinker, HubSpot, Marketo, and more, investing in ABM was bound to increase in 2017.”. With so many strides being made in the advancement of video and social media as engagement tools, email continues to show that it’s tried and true when it comes to engagement.”.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Martech

JULY 19, 2021

A candidate for a position might come armed with Marketo, HubSpot or Salesforce certification, for example, but does that tell you whether they have an overall understanding of the marketing ops framework. indicates that they’re at least “a secret weapon in marketing, customer service, and social media.”.

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Trade Show Vendors Barriers Conference 117

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. After interviewing a number of firms, they hired Spear Marketing Group , a Marketo solutions partner and a full-service agency known for its work in both demand generation and lead management.

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Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Adobe Experience Cloud Blog

JUNE 2, 2020

Now is the time to acknowledge that trust and invest in it by meeting and exceeding customer expectations – doing the good work in the community as well as rewarding their trust on a personal level. Moving to a post-COVID world, community and the sense of connection are likely to remain highly important.

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Loyalty Personalization Ad Building Content 174