Chris Koch

APRIL 16, 2010

Marketing owns social media management. In our survey, we asked, “In your company, is marketing the catalyst for social media being used by others in the company (product development, HR, etc.)?” Will social become a silo within marketing? This has big implications for how we organize marketing. That’s right.

Social Media 100

Social Media Work Management Marketing Management Social Marketing 100

Chris Koch

OCTOBER 8, 2009

So I’m going to go all Chris Brogan on you (I mean that in a nice way) and talk to you directly and ask you to be part of my community and talk to me. My CEO at ITSMA, Dave Munn is looking for stories about how marketers have come up with innovative ways to actually do things better during these tough times. We need stories.

Practices 100

Practices Best Practices Paid Search Agency Marketing & Strategy 100

Chris Koch

OCTOBER 8, 2009

So I’m going to go all Chris Brogan on you (I mean that in a nice way) and talk to you directly and ask you to be part of my community and talk to me. My CEO at ITSMA, Dave Munn is looking for stories about how marketers have come up with innovative ways to actually do things better during these tough times. We need stories.

Practices 100

Practices Best Practices Paid Search Agency Marketing & Strategy 100

Chris Koch

FEBRUARY 24, 2010

I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. B2B marketing lays the path to a sales discussion and supports relationships with existing customers. The strategy is a marketing strategy and the metrics should happen across everything you do.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Chris Koch

JUNE 18, 2012

This week, I posted the first of what may prove to be a series of controversial blog posts on the SAP community network (known to members as SCN). It introduces me to the community and explains what I’m planning to do. One of the best aspects of social media is the opportunity to put ideas to the community and gather feedback.

Social Media 100

Social Media Media Communities Transparency 100

Chris Koch

MAY 14, 2010

Social media creates the need for marketing to lead within the organization. We mean that within the organization the leadership of social media is falling to marketing. We think that’s because social media is seen primarily as a tool for marketing. We think that’s because social media is seen primarily as a tool for marketing.

Organic Leads 100

Organic Leads Social Media Social Marketing Organization 100

Chris Koch

MARCH 19, 2010

I think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing. Take an active role in facilitating and managing conversations, such as creating a blog or community. It’s up to marketing to find SMEs who can engage in the conversations that are most important to your target audience.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

MARCH 5, 2010

The other company has a mobile application for its private, gated online community so that mobile members can keep up with message boards and forums that change frequently (there are over 100 subject-oriented communities within the site). Why B2B marketing will become more visual, vocal, and mobile (christopherakoch.com).

Wiki 100

Wiki Urgency Marketing Mobile Marketing Content 100

Chris Koch

DECEMBER 10, 2012

Mitch Joel has a nice post on HBR this week about bringing utility to marketing and social media. Online communities try to offer it all in a box, but I don’t see much utility there except for technical people looking for solutions to specific software and hardware problems.

Peer-to-peer 100

Peer-to-peer B2B Social Media Mobile Marketing 100

Chris Koch

JUNE 25, 2009

To be successful with social media marketing, we are going to have to become social media guinea pigs. That’s why it’s important for us to start building our expertise in social media today, even if social media isn’t yet at the top of our marketing agenda (and our research shows that among B2B marketers, it is not).

Social Media 100

Social Media Paid Search Agency Social Marketing B2B Marketing 100

Chris Koch

JANUARY 8, 2010

Toyota’s market share wasn’t built by Toyota’s marketing; it was built by Consumer Reports. By creating content that offers relevant, timely, and useful ideas and education for buyers at all stages of the buying process, we create the incentives for buyers to engage with us in conversation and community. The rest is promotion.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Chris Koch

JUNE 16, 2009

Thankfully, adults have another context for developing relationships: communities of learning. And it’s in this sense that Twitter is a goldmine for B2B marketers. You can seek out the best thinkers in marketing—people that you’ve paid money to go see at conferences—and listen to what they have to say anytime, for free.

Twitter 100

Twitter Web 2.0 Social Media Communities 100

Chris Koch

MAY 7, 2010

The next step is to create communities around the applications so they can all geek out on it together. How to use iPhone apps for marketing. But as marketers, if we’re going to break into someone’s collection, the bar is set really high. Why B2B marketing will become more visual, vocal, and mobile (christopherakoch.com).

Mobile Marketing 100

Mobile Marketing Wikipedia Communities B2B Marketing 100

Chris Koch

SEPTEMBER 24, 2014

Starbucks paid for its associates to contribute 631,000 community service hours to local neighborhood projects in 30 countries and runs a website with a list its employees can join. Idea Marketing Latest Post Africa American Express Cobol employee engagement engagement IBM meaning purpose SAP SAP AG Starbucks'

Peer-to-peer 100

Peer-to-peer Work Management Marketing Management Loyalty 100

Chris Koch

NOVEMBER 13, 2009

Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. I think that’s short sighted.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. I think that’s short sighted.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

MAY 19, 2014

Pettis pledged personally to supply every high school in Brooklyn with a printer, and has enlisted hackers on the company’s 3D print-plan community sharing Web site, Thingiverse, to develop a curriculum for teachers to download and plans for printing objects in the classroom. “I I couldn’t be a CEO without having been a teacher first.”.

Conference 100

Conference Education Viral Marketing Class 100

Chris Koch

JUNE 9, 2014

Second, I spent most of my career as a journalist, which trained me to be vigilant about whether what people say is what they really mean – especially when it comes to marketing, which is the function I work in in SAP. But after two-and-a-half years working here, I’ve decided that both of those assumptions are completely wrong.

Distribution 100

Distribution Training Opinions Trust Marketing 100

Chris Koch

JUNE 25, 2010

Reading these got me thinking that we probably need to rethink the concepts of introversion and extroversion in social media marketing. Research has shown that even in lively online communities, only 10% actively contribute, and about 1-2% actively become leaders of topics and post new threads. and, of course, came up with a theory.

Social Media 100

Social Media Peer-to-peer Media Wikipedia 100

Chris Koch

NOVEMBER 24, 2009

The best documents don’t just tell employees what not to do; they also tell them what they should be doing to further the marketing goals of the company. Encourage community through sharing and attribution. One of the cornerstones of a social media strategy is having a clear set of corporate social media guidelines or policies.

Social Media 100

Social Media Media Guidelines B2B 100

Chris Koch

SEPTEMBER 18, 2009

For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. These brands all start to sound the same and there are so many variables at play—the usual business stuff like VC funding, marketing, strategy, management, funding, M&A, etc.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

OCTOBER 30, 2009

We just wrapped up our ITSMA Annual Marketing Conference this week and the strongest current driving the river of conversation was social media. Most of ITSMA’s clients are B2B marketers from big technology companies that sell big, complex products, services, and solutions. This has big implications for marketers.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

SEPTEMBER 18, 2009

For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. These brands all start to sound the same and there are so many variables at play—the usual business stuff like VC funding, marketing, strategy, management, funding, M&A, etc.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

AUGUST 23, 2011

For example, just when I was lamenting having to do over all the work I’ve done to build up a Twitter community with some true interaction and conversation in G+, along comes a browser extension called SGPlus that lets you post on G+ and share it across Twitter and Facebook at the same time. Twitter kills the long-winded entry about nothing.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

For example, just when I was lamenting having to do over all the work I’ve done to build up a Twitter community with some true interaction and conversation in G+, along comes a browser extension called SGPlus that lets you post on G+ and share it across Twitter and Facebook at the same time. Twitter kills the long-winded entry about nothing.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

MARCH 12, 2010

Though it has become a generic term, customer intimacy was first coined by Michael Treacy and Fred Wiersema who worked at CSC/Index back in the 90s when I was a thought leadership marketer there. Few people bothered to write letters to the editor, just as few people contribute to communities or post comments on blogs today.

Social Media 100

Social Media Media Thought Leadership Work Management 100

Chris Koch

JANUARY 29, 2010

Okay, so it’s difficult to actually pull money out of buyers for your marketing content (though there are rare exceptions: McKinsey has been doing it for years with the McKinsey Quarterly). Make no mistake; buyers understand the prices behind marketing content. So there is a price for marketing content. Image via Wikipedia.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

Okay, so it’s difficult to actually pull money out of buyers for your marketing content (though there are rare exceptions: McKinsey has been doing it for years with the McKinsey Quarterly). Make no mistake; buyers understand the prices behind marketing content. So there is a price for marketing content. Image via Wikipedia.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 28, 2011

Then as marketers, we create a virtuous cycle that links these personal brands to the corporate brand. I found him on his own blog before I found him on Forrester’s and the conversation on his personal blog was more interesting and his community more engaged than on the Forrester blog. It certainly did in my own view.

Personalization 100

Personalization Forrester Brand Identity Branding 100

Chris Koch

JANUARY 22, 2010

We track the marketing mix (including PR) over time against trends in sales. So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. But you’re not going to like them. Jumping through ROI hoops. startups.com).

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

OCTOBER 14, 2011

I’ve also done research asking B2B marketers how they engage and how they educate their employees and SMEs to engage. Here’s my list of what seem like the right things to do on Twitter so that I feel like I’m being a good member of the B2B marketing guild —i.e., I’ve rolled all that up into an approach that I doubt constantly.

Social Media 100

Social Media Media Twitter Social Networks 100

Chris Koch

OCTOBER 14, 2011

I’ve also done research asking B2B marketers how they engage and how they educate their employees and SMEs to engage. Here’s my list of what seem like the right things to do on Twitter so that I feel like I’m being a good member of the B2B marketing guild —i.e., I’ve rolled all that up into an approach that I doubt constantly.

Social Media 100

Social Media Media Twitter Social Networks 100

Chris Koch

DECEMBER 28, 2010

That’s why employees and subject matter experts should be on the front lines of social media rather than marketers or PR people. External social media marketing is more important than internal social media collaboration. ROI should be measured on a higher level—as in the ROI of all of marketing to the business.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

FEBRUARY 7, 2014

MakerBot ’s portable Digitizer scanner hit the market in October at $1,400. In 2014, key patents on the most advanced laser-sintering 3D printers will expire, further fueling competitive pricing in the market. Blogging Idea Marketing Latest Post' The popular NextEngine 3D scanner retails for $2,995. Single-Ply Cutting Machines.

Startups 100

Startups High Quality Lead Cost Order 100

Chris Koch

NOVEMBER 20, 2009

We’re all getting constant advice—hectoring, even—about how we need to make social media a key part of our B2B marketing strategies right now. Your competitors are adopting social in their marketing strategies, so if you don’t do it, they will. Trade magazines are imploding as marketers continue to pull out of print advertising.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100

Chris Koch

MAY 5, 2014

Sounds like a market that it could try to sew up through patents. Just like PCs, the value of robots will be not in the hardware but in the programming – what we can get the robot to do besides clean floors or weld cars – and we already know that there’s a robust open source community for programming on the internet. How about you?

Copyright 100

Copyright Distribution Youtube Internet Marketing 100