Biznology

JULY 8, 2014

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. Google Plus is a Forum and Not a Social Network. Step Two : Forego any and all other social media platforms. Leave them behind.

Google 80

Google Social Networks Network Marketing Communities 80

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Be the catalyst of your natural social media success. All that is required is some basic prospecting.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

NOVEMBER 21, 2012

Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Social media, for example, has created an easy, low-cost way for companies to build communities and foster engagement.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Biznology

JULY 15, 2013

900+ hospitals are actively using social networking tools to communicate with patients (MC). Examples of “interactive wireless media includes smart phones, mobile websites, tablets (iPads), apps, SMS messaging and mobile social networking. SOCIAL NETWORKING FOR HIGH RE-ADMITTANCE PATIENTS. Does it generate value?

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Biznology

JULY 1, 2014

It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. Ceci N’Est Pas les Médias Sociaux.

Paid Content 80

Paid Content Google Social Networks Youtube 80

Biznology

MARCH 22, 2016

Share their posts on your personal social media profiles. Like their Pages, follow their Board, subscribe to their YouTube. Connect with them on LinkedIn. He’s also a blogger and is very active on Facebook and social media. Well, put time aside to do the same exact thing virtually. But don’t stop there.

Blogger 80

Blogger Social Media Media Outreach 80

Biznology

AUGUST 2, 2016

Influencers Are Shifting from Blogs to Social Media. Maryanne asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs.

Work Management 80

Work Management Marketing Management Youtube Advertising Agencies 80

Biznology

MAY 5, 2015

At least for now, Google can tell the difference between a one-man-band and a community orchestra. Robot armies of perfectly-tuned and websites, even if they control a zombie horde of blog, Facebook, Twitter, Pinterest, and Google+ posts, don’t quite propagate the same way that true community and customer interest does.

eCommerce 80

eCommerce Adwords Marketing Analytics Tools Google 80

Biznology

AUGUST 11, 2015

There aren’t enough nanoseconds in the entire universe to populate all the social media content to cover even a small brand if you’re not passionate about social media or if you’re not a natural communicator. If you feel deep contempt for social media in the first place, I don’t know what to tell you.

Social Media 80

Social Media Curation Ideal Customer Profiles Media 80

Biznology

DECEMBER 30, 2014

My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. Bonus: I have new content for my YouTube Channel and Slideshare collection every single time (and Slideshare is LinkedIn and YouTube is Google, right?).

Ad Building 80

Ad Building Brand Identity Branding Youtube 80

Biznology

FEBRUARY 12, 2013

In a social world, trapped customers scream loudly enough for everyone to hear. This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. Social media is people and not a pit full of vipers. As a result, social media is oppressively noisy.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Biznology

OCTOBER 11, 2012

By linking your efforts in bringing social networking to your organization to the likeness and fortunes of Zuckerberg’s company, you may be doing a disservice to your chances of success in the long term. The obvious solution is that work life should exist within your corporate social networking platform.

Facebook 80

Facebook Social Networks Wikipedia Business 80

Biznology

AUGUST 13, 2012

In the case of the big social media services, the answers are pretty easy: LinkedIn is a business crowd, Facebook is a consumer crowd (for the most part), YouTube welcomes anyone with a few minutes to kill and an interest in cute kitten videos. It’s important to build your own channel within YouTube.

Advertising Channels 80

Advertising Channels Content Marketing Content Youtube 80

Biznology

JANUARY 7, 2014

Don’t worry, passion-player: if you don’t like writing, maybe Video Blogging on YouTube is for you. Well, maybe ugly means you’re more authentic — go ahead and give YouTube a try. Start a YouTube Channel today! You can become as much — or more — of a sensation on YouTube as you can on a blog.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

FEBRUARY 23, 2015

CISCO : Has long been engaged in social media activity, often running campaigns alongside its ongoing engagement strategy. To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000. LINKEDIN : Had to be converted to social selling.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Biznology

SEPTEMBER 23, 2014

If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. It’s free, it’s web-based, virtual, and lasts all day. I’ll be presenting from 12:15PM until 12:45PM EDT.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

DECEMBER 2, 2014

Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?),

Social Media 80

Social Media Social Marketing Advertising Agencies Media 80

Biznology

FEBRUARY 4, 2019

For more smart thinking from Nelson, see her recent post on LinkedIn.) On Instagram Stories they do Transparency Tuesday where they respond to questions from their community. Video has taken over our social channels. How should marketers be thinking about social video? What’s the payoff of that approach?

Content Marketing 91

Content Marketing Paid Search Agency Content B2B Thought Leadership 91

Biznology

NOVEMBER 25, 2014

People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. More people I know in 2014 identify with being a follower of one or more blogs, podcasts, Twitter profiles, or YouTube channels than they do with creating content themselves. I love to write on LinkedIn and on Medium.

Personalization 80

Personalization Wikipedia Youtube Television marketing 80

Biznology

JULY 31, 2018

Influencer marketing really benefits if it’s handled less like a Madison Avenue ad campaign or an SEO linkback email blast, or even like a generic, banal, premasticated, “congrats on your jobaversary” LinkedIn player piano, and more like a festive event. A Gift Given Freely. Let me be honest with you. Every single time.

Planning 120

Planning Paid Search Agency Word of Mouth Advertising Agencies 120