There is no community on social media
grow - Practical Marketing Solutions
JUNE 8, 2015
Speaking at the Lithium Technologies LiNC conference in San Francisco, Forrester Research vice president and principal analyst Nate Elliott dropped a bomb on brand managers: you don’t build a community on social or have any meaningful customer relationships on Facebook: There’s no community there. There’s never been a meaningful community there. They’re not archived.
8 Great LinkedIn Groups for B2B Marketers
JUNE 29, 2016
It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. B2B Technology Marketing Community. B2B Sales, Marketing, Social Media & Lead Generation.
5 Tips for Creating Shareable LinkedIn Posts
JUNE 2, 2016
Publishing a post on LinkedIn is easy. According to Content Marketing Institute’s report, “ 2016 Benchmarks, Budgets, and Trends—North America ,” 94 percent of B2B marketers use LinkedIn to distribute content. But only 51 percent pay to promote their posts on social platforms. If these influencers are outside of your company, connect with them on LinkedIn.
What is Social Media Marketing?
DECEMBER 2, 2014
Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), The post What is Social Media Marketing? The onus is on me because I am the expert in communications.
What are the best social media platforms for your business?
grow - Practical Marketing Solutions
JUNE 1, 2015
One of the most common business dilemmas is figuring our where to start with social media marketing. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different. Social media marketing simply opens up the door for connections through weak relational links. And of course, ultimately, LinkedIn still owns the audience.
5 Steps to Build a Community of Engaging Fans through Social Media
OCTOBER 23, 2014
Because social media and how businesses leverage it is always evolving, some brands are now beginning to shift their social strategies away from the traditional “churn and burn” approach in order to deliver tailored and more personalized messages […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Social Media Community Building All opinions are 100% mine.
Are Community Forums Good for Manufacturers and Industrial Companies?
Industrial Marketing Today
OCTOBER 20, 2011
Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels. Blogs have great search engine optimization (SEO) benefits that community forums will have a tough time matching.
YouTube - What is LinkedIn? Part 2
Buzz Marketing for Technology
JULY 2, 2008
Community. What is LinkedIn? Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! practical example of how LinkedIn works. practical example of how LinkedIn works. Social. What is LinkedIn? What Is LinkedIn? LinkedIn Outlook Toolbar. Barack Obama on LinkedIn. LinkedIn Mobile Demo for the iPhone. Facebook Vs. MySpace (and LinkedIn). LinkedIn-PCR Tutorial. YouTube.
Take your bloggers and social media influencers to lunch
MARCH 22, 2016
Share their posts on your personal social media profiles. Like their Pages, follow their Board, subscribe to their YouTube. Connect with them on LinkedIn. He’s both a totally jacked Greek god of CrossFit trainer and athlete and he’s also Spartan Race’s influencer marketing guy. He’s also a blogger and is very active on Facebook and social media.
Social Selling Experiments and Building a Content Community
NOVEMBER 16, 2015
How do most inside sales people (SDRs) engage a socially (media) active prospect? Wow, what a missed opportunity. I am an open book on social media and share so many thoughts and opinions across LinkedIn , Twitter and even Facebook. Topics: How to warm up your prospects with social selling (01:42). Dealing with Social Selling skepticism (05:20).
Top Takeaways for B2B Marketers from The Complete Social Media Community Manager’s Guide
FEBRUARY 19, 2013
Marty Weintraub and Lauren Litwinka, our friends over at AimClear , recently published The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success. The book offers tips and advice for community managers on how to set up, manage, and run a social media program. Based on that information you may want to spend more time on LinkedIn.
Better Social Selling, an Interview with Jill Rowley
B2B Lead Generation Blog
NOVEMBER 29, 2016
Have you ever wondered about how you can leverage social selling for better lead generation and business development? In this post, I interview Jill Rowley Chief Evangelist and startup advisor for #SocialSelling on how to do just that. I’ve known Jill for years, and she’s made a huge impact in the marketing automation community. images/2016/11/Jill-Rowley-Social-Selling.mp3.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. ” Social Media Tools.
A good reputation online is an essential marketing strategy
OCTOBER 30, 2012
The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog. Why don’t you and your corporate executives spend a little more time invested in your community.
5 Effective Options For B2B Advertising on Social Media
MARCH 15, 2016
Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong. Bottom line: your ideal prospects are likely using social media. Advertise on YouTube. Social Media StrategiesFinal Thoughts.
What are the most reliable content channels to connect with customers?
grow - Practical Marketing Solutions
NOVEMBER 9, 2015
LinkedIn connections. YouTube subscribers. Blog and video communities. LinkedIn connections. consider email marketing as the “glue” connecting your social media content. 2. Research shows that Pinterest drives more web traffic — and more purchases — than any other social media channel. Blog and video communities. They sign up.
Janet Thaeler & Maryanne Conlin on Influencer Marketing
AUGUST 2, 2016
Influencers Are Shifting from Blogs to Social Media. Maryanne asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs. Top YouTubers are Proper Celebrities.
Tackling social media: don’t do it all!
JUNE 4, 2015
Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. It is nearly impossible to effectively use every social media platform to promote your business. The key to a successful social media presence is a narrow focus that effectively engages your business’s audience. The bad news? The good news?
Build some social media marketing backbone you big wuss
FEBRUARY 12, 2013
In a social world, trapped customers scream loudly enough for everyone to hear. This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. Social media is people and not a pit full of vipers. As a result, social media is oppressively noisy. What Fuels Social Media Marketers?
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? do that for me?”
10 Fundamental Tips for Social Media Community Managers
DECEMBER 26, 2011
Community managers are becoming an increasingly important role for all types of businesses, and we're seeing the role appear everywhere from tech startups to major corporate brands. Most commonly, community managers are responsible for engaging current and potential customers via social media and growing vibrant, enthusiastic communities around their products and services.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. But “Professional, social and emotional benefits” marketing has a 42% lift.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very or “somewhat important to their marketing or business strategy. Now that social media has advanced from the “should we do it? to the “how do we do it better?
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. 16 Social Media Tools The Experts Swear By by Social Fresh.
Your social media marketing automation solution
AUGUST 4, 2015
Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots aren’t even during the work day anymore. So, social media automation is key. In The Biggest Social Media Science Study: What 4.8 and 4:00 a.m., and 1:00 p.m.
Expert Tips for Optimizing LinkedIn for Lead Generation
Modern B2B Marketing
OCTOBER 1, 2012
by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list. Recently I caught up with Neal and he answered some of the top questions facing businesses who are looking to optimize their presence on LinkedIn. consider every LinkedIn group a public forum for professionals.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. 90% of Inc.
One person can change the world. Thank you, Internet
NOVEMBER 25, 2014
People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. More people I know in 2014 identify with being a follower of one or more blogs, podcasts, Twitter profiles, or YouTube channels than they do with creating content themselves. LinkedIn now has long-form posts ( here are mine ). Right now. To change the world!
The 5 Commandments To Becoming A Leader In Social Media Recruiting
MARCH 12, 2014
Your company HR department is considering social media recruiting. Social media has become an indispensable tool for companies to generate sales, increase brand awareness and build communities around their brand. It is no surprise, then, that HR may consider it for social media as well. The 5 Commandments To Becoming A Leader In Social Media Recruiting by Laurianne Laval - Maximize Social Business. But, what does that mean? And how does one be … Continue Reading.
Social Media Sommeliers – Choosing perfect pairs of social networks
The New Strategist
MARCH 20, 2013
A well maintained social media presence is like a fine wine; it develops more character as it ages. As you invest more time in to social media, joining additional networks and using new tools, your presence gains different characteristics that it did not have before. So it is with different social networks. feel like LinkedIn and every other network are disconnected.
Make Your LinkedIn Profile Work for You | chrisbrogan.com
Buzz Marketing for Technology
SEPTEMBER 30, 2008
Covering social media business strategy and personal power. Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. LinkedIn has an official opinion on connecting up with others. community.
Social Pro | A New Way for Staffing Firms to Use Social Media
JANUARY 13, 2016
To build a truly elite social media marketing strategy that generates more job applications and sales leads requires the combined effort of a lot of great minds. social media marketing strategist that is an expert in utilizing all leading social platforms to their maximum potential. Introducing Social Pro by Haley Marketing Group. Why We Created Social Pro.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How do the audiences differ across various social networks?
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? How do top executives use social media?
Google+ on its Third Birthday
JULY 1, 2014
If you don’t want to read a long article then here’s the short version of my analysis of Google’s latest in a series of failed social networking services : Like China, Google is building a state-of-the-art super-city in the middle of nowhere, where nobody cares to live, irrespective of whether anyone actually wants to — or is — living there. No, not even LinkedIn or Twitter.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Social Media Today ).
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? Get a dog.
CEOs are finally embracing social. What does it mean to you?
grow - Practical Marketing Solutions
MAY 25, 2015
There was a great Harvard Business Review article recently on CEOs and social media. An analysis found that 80 percent of the CEOs of the world’s largest 50 companies are engaged online and on social media, more than double of what the same study found in 2010. The findings are interesting because not long ago being social was once considered too risky, the article said.
If you perform only to an empty house your show will close
JANUARY 29, 2013
People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. There’s The same thing can be said for social media: you may be wasting your money and talent if you’re performing for an empty house. No, it is indeed not.
5 Ways to Make Your Social Media Marketing Rock
Modern B2B Marketing
SEPTEMBER 9, 2016
Navigating the social media landscape can sometimes feel like a rock concert as well, with 1.71 billion monthly active users on Facebook, 313M active monthly users on Twitter, and over 450 million registered users on LinkedIn—all with different demographics and preferences. So how do you become a social media rockstar to engage and delight your different target audiences?