ViewPoint

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Five Ways B2B Marketers Can Get the Most from Facebook

ViewPoint

They prefer LinkedIn, a professional network that's all about getting business done. There’s a lot of gold to mine on Facebook, however, if you know your objectives and how the community works. Facebook has about as much in common with LinkedIn as a Hawaiian shirt does with a three-piece suit. Here are five tips.

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. 1 in providing the greatest business value to companies. And YouTube in 10th place?

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Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing

ViewPoint

Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. But if you’re a rep who sells heavy machinery, spending a lot of time on Twitter and LinkedIn probably isn’t an effective and efficient use of your time, Dave said.

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Lead Generation Lies That are Wreaking Havoc with Your Sales

ViewPoint

When B2B marketers use social channels like LinkedIn and Twitter to showcase thought leadership they create an opportunity to gain credibility with key decision makers and potentially take relationships with prospects and existing customers to another level. I look forward to hearing and sharing your thoughts with our ViewPoint community.

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What I learned at Dreamforce 2011

ViewPoint

To accomplish this, social profile has been integrated with LinkedIn, Twitter, Facebook and takes advantage of open API. Chatter Service will also connect to public social networks, such as Facebook, extending the community far beyond the boundaries of a traditional self-service portal. Creation of an employee social network.

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PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

ViewPoint

Paul believes the “big four” social media sites—Facebook, Twitter, LinkedIn and YouTube—will continue to cement their positions at the top of the social media world as they continue to grow at the expense of smaller operations. He says, “When asked—‘Why are you in all these places?