Tony Zambito

DECEMBER 12, 2020

Once bustling communities adjacent to business parks are quiet. Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote. Leaving no communities untouched, including business. . Empty office buildings dot the map of the United States.

Business 252

Business Thought Leadership Statistics Budget Programs 252

Tony Zambito

MAY 22, 2011

  Coincidently, my thoughts come at a time when the LinkedIn IPO and valuation has sent a ripple effect in the B2B business community.  .  This is a follow up article that looks at the methods for helping B2B to research and gain valuable insights about the social buyer. 

Research 100

Research Buyer Personas Multi-Channel Validation 100

Tony Zambito

JUNE 1, 2011

  While it is easy and quick to think of social interaction in terms of technology and platforms such as Facebook and LinkedIn , savvy B2B social marketing means focusing on how these interactions are changed and what potential exists to create new ways of interacting with social buyers.    Social Buyer Persona Listening.

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100