Paul Gillin

FEBRUARY 7, 2011

A busy online community has been a remarkably effective engine of growth. In fact, the conversion rate of prospects who have signed in to the CareOne Community is a remarkable seven times higher than that of non-members. million member community was actually an accident. Not that managing a community is easy.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

APRIL 18, 2012

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. Facebook & LinkedIn. Both are based upon a foundation of personal profiles and “friends,” which LinkedIn calls “connections.”

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Does it set the stage for a deeper discussion of social communities? Spiceworks does a very good job of managing B2B communities.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

MARCH 10, 2011

Have you checked out LinkedIn lately? LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it. This is the ideal B2B environment.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

JUNE 18, 2013

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. Speak in the language of the community. Facebook is fun, LinkedIn is business, Twitter is rapid-fire news. What are three or four things social media marketers should do, and explain why they’re important.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JUNE 29, 2011

One is Element14 , a social community for engineers sponsored by an electronics distributor of the same name. Over the last quarter alone, more than 500,000 people visited the online community, spending over 65,000 hours researching, collaborating and communicating with fellow engineers. This is a commerce play, incidentally.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

JANUARY 2, 2015

20 Ways to Enliven Those Boring Year-End Predictions – LinkedIn, Dec. In our interview section, we speak to Don Lesem and David Wagman of IHS and Engineering360, which is one of a suite of vertical communities the B2B information provider is launching to increase customer engagement.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50