Biznology

APRIL 15, 2014

LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. LinkedIn isn’t simply an SEO placeholder for your brand, your company, or your name. Completely Fill Out Your LinkedIn Profile. Maybe you set up your LinkedIn profile years ago.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

MAY 8, 2014

LinkedIn pen (Photo credit: TheSeafarer). Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. Consider implementing the following: LinkedIn.

Linkedin 80

Linkedin Twitter Promotion Creativity 80

Biznology

MARCH 15, 2021

Useful Links: Joan Garry Podcast Liz Page Associates New England Innocence Project Web Facebook Twitter Instagram LinkedIn YouTube. Jordan Salvatoriello is Director of Development + Communications at the New England Innocence Project. You’ll find a link to that episode in the show notes. Creating 5-star events in the virtual age.

Public Relations 197

Public Relations Outreach Communities Youtube 197

Biznology

FEBRUARY 15, 2013

My rant has to do with a piece of LinkedIn etiquette. LinkedIn is becoming increasingly important in the world of business networking. That being said, we have seen recently that LinkedIn is doing very well as a business and is proving to be useful to professionals. Image via CrunchBase. It’s an Internet pun.).

Linkedin 80

Linkedin Social Networks Social Media Twitter 80

Biznology

NOVEMBER 11, 2021

As we strive to foster communities of collaboration and transparency between company executives and their employees, one question persists: How do we make our findings measurable and actionable? “I I think communications in general is hard to measure. Listen to the podcast here: [link]. This article was originally posted here.

Transparency 104

Transparency Analytics Communities Customer Surveys 104

Biznology

APRIL 6, 2022

If all they can offer is vague answers about “community management and managing channels,” you probably should look for another vendor unless that’s truly all you need. Ask if the agency is helping with strategy, listening, analytics and reporting, tool management, etc.

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197

Biznology

OCTOBER 23, 2018

You’ll quickly need to develop your own strategy to get as close to your professional community of choice as possible. A main reason to make that connection is to invite them into the fold and get them involved in the Newconomy community. The next step in the Newconomy is the community. Much More than a Newspaper.

Disintermediation 126

Disintermediation Ad brokers Communities Youtube 126

Biznology

JUNE 4, 2015

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. Here is a brief breakdown of how businesses use five popular social media platforms: Facebook : Businesses use Facebook to build a loyal community around their brands. The bad news? The good news? You don’t need to!

Social Media 80

Social Media Media Youtube Linkedin 80

Biznology

FEBRUARY 25, 2019

Here are a few tools and tips to stay ahead of the curve: Social Media: There are now nearly three billion people around the globe using social media platforms like LinkedIn and Facebook for enhancing their business relations.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Biznology

DECEMBER 9, 2016

Do they follow you on Instagram or Twitter , or do they prefer to read your business insights on LinkedIn ? Share your latest blog post on LinkedIn, or post your Instagram photos to your website’s photo gallery. Give back to your community. Would a YouTube tutorial from a designer really help them connect with you?

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

SEPTEMBER 2, 2020

Her words came home to roost for me this past week when I posted on LinkedIn about a course I had taken called, “How to become an Anti-Racist Leader.” These can be used for anything an employee chooses, including working out, child learning, community outreach, etc. Maya Angelou once said, “I did then what I knew how to do.

Work Management 173

Work Management Intent Course Outreach 173

Biznology

AUGUST 8, 2019

Second, inbound marketing, meaning content posted by sellers on LinkedIn and blogs. For example, there’s an IT community platform here with a half a million subscribers. At my agency, we use LinkedIn Sales Navigator, whereby we can contact 5 million Argentinean professionals, mostly those in middle management.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Biznology

JANUARY 17, 2017

My work for Tufts expanded to other networks like LinkedIn and Flickr and then I moved on to my current role at Harvard Business School. We use Twitter, Facebook , LinkedIn and Instagram to connect with our alumni around the world. Our alumni community is worldwide. Describe your role role at Harvard Business School.

Social Media 80

Social Media Media Curation Education 80

Biznology

MAY 19, 2015

Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the store. LinkedInners : Apparently LinkedIn is a thing. I think you should start with Medium and Linkedin. Influencer Outreach. What does Google want? It’s worth it!

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

JULY 31, 2019

Social networks connect with your target customers on a more personal level, helping you build an extensive community of loyal followers. Facebook lets you create/join relevant groups and communities and share your valuable blog posts. Second, use LinkedIn.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

OCTOBER 29, 2014

Very similarly to the traditional field sales model: by providing qualified leads, lead qualification and nurturing programs, sales materials, opportunities for sales contact–like webinars, events and online communities. One IBM inside sales rep reported connecting with a CIO through LinkedIn and ending up with a $500k deal.

B2B Sales 80

B2B Sales B2B Marketing Enterprise Management B2B 80

Biznology

JULY 28, 2021

But why – why, oh why – did Twitter and LinkedIn and everyone else feel the need to build out an audio-only feature? Stories became popular, so all the platforms rolled them out (I’m still not sure they belong on LinkedIn). You probably had some combination of accounts on Facebook, Twitter, Instagram and LinkedIn.

Twitter 104

Twitter Social Media Budget Programs Tagging 104

Biznology

NOVEMBER 13, 2020

And please stay safe and look out for your families and your community. “…We reached out to working parents on HBR’s LinkedIn Group and asked them to share advice about how they’re getting things done in these impossible circumstances…We’ve collected 18 of our favorites here. Feeling Overwhelmed?

Consulting 173

Consulting Case Studies Class Spending 173

Biznology

OCTOBER 30, 2012

The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog.

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

Biznology

AUGUST 4, 2015

If you set up your queue reservoir properly, you will have a bottomless font of tweets as well as Facebook and LinkedIn posts as well, including pages and even LinkedIn Groups. SocialOomph: I use SocialOomph very specifically to liberally pepper all of my clients’ and my social profiles with evergreen tweets and posts.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Biznology

JULY 8, 2014

It’s a bona fide online community along the lines of The Well, Slashdot, and Reddit more than it’s like LinkedIn , Pinterest, or Facebook. Google Plus is a meritocracy, as are all online communities. G+ is a worthy inheritor of Real Name communities like The WELL, The Meta Network , EchoNYC , and even USENET.

Google 80

Google Social Networks Network Marketing Communities 80

Biznology

APRIL 23, 2012

Several clients of mine have recently filled search marketing, social media marketing and community management positions. Do you have a website or a Twitter account or a LinkedIn profile? In one recent case, I went through a dozen resumes of “social experts” and only found 3 candidates who had Twitter and LinkedIn profiles.

Ideal Customer Profiles 80

Ideal Customer Profiles Paid Search Agency Wikipedia Budget Programs 80

Biznology

AUGUST 7, 2018

This strategy is really a no-brainer for in-house community managers. The best salesmen aspire to become counselor, adviser, and consigliere for their community. Besties 4Eva. Building personal relationships is the cornerstone of sales. Real estate agents hate to be called “ house sellers “–but they are.

Work Management 133

Work Management PR Advertising Agencies Marketing Management 133

Biznology

AUGUST 11, 2017

If you’ve checked out your LinkedIn groups lately, you may notice that LinkedIn groups are not what they used to be. As much as I had hoped that LinkedIn’s changes to groups would have a positive effect, not much has changed in the user experience. They simply engage with your community in Slack. What has not changed?

Linkedin 126

Linkedin Skype Business Startups 126

Biznology

JUNE 16, 2021

Joe has access to the company’s Facebook, Twitter, Instagram and LinkedIn account. We need to remove Joe’s access to the Facebook and LinkedIn accounts, which are managed directly through two different tools. And the short answer is that it’s way too complicated. The longer version is this: Imagine Joe is leaving the company.

Social Media 104

Social Media Media Advertising Agencies Work Management 104

Biznology

MAY 29, 2013

Communities can be as simple as setting up a LinkedIn group or Facebook page, or as complex as Ingram Micro’s 15-year old peer-to-peer VentureTech Network for its U.S. However you go about it, the pay-off in community connections is huge. and Canadian resellers. So, that’s the line-up. And here’s the bonus.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

FEBRUARY 10, 2015

Wikipedia is a community first – all entries are byproducts the community of Wikipedians. My Personal Wikipedia Philosophy. Shoot your inner used car salesman – selling, marketing, promoting, evangelizing, or persuading is strictly verboten. You’re under 24-hour strict peer review. Citations speak for themselves period.

Wikipedia 80

Wikipedia Work Management Wiki Screencast 80

Biznology

DECEMBER 11, 2014

The main point I want to make here is: your profile in your internal social platform should not be a replica of your LinkedIn or Facebook profile. Make sure your internal online social network and community membership reflect who you are in the “real” world. The audience is different, so cater for what they are looking for.

Profiling 80

Profiling Peer-to-peer Business Facebook 80

Biznology

SEPTEMBER 17, 2013

Some hints: how do your employees describe your company and their job on their LinkedIn, Google+, and Facebook profile? Most of your clients won’t — they’ll just know they need something to do with reputation, with social media, with Twitter, Facebook, LinkedIn, or blogs. Then steal it and use it.

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

Biznology

AUGUST 23, 2017

Because we find that sales and marketing leaders focus on lead generation instead of demand generation and full funnel marketing, I have interviewed our resident challenger social selling expert, Ian Addison , on how more LinkedIn leads can be bad for your organization. But how does focusing on LinkedIn lead gen hurt revenue performance?

Top of Funnel 126

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 126

Biznology

DECEMBER 28, 2012

Social media – Make sure you do everything you can to fully understand Facebook, Twitter and LinkedIn, then use it appropriately to move your business forward. Learn it, use it but don’t worry about quantity in the community. I will not get “too cute” with citations and links. It is a strong search signal.

Internet Marketing 80

Internet Marketing Planning Skype Wikipedia 80

Biznology

NOVEMBER 22, 2011

One of the options is called AutoAMP which allows me to set up my Facebook , Twitter, and LinkedIn accounts so that anything that Shel Holtz allows to feed into his Gaggle would pass through into my Twitter, Facebook, and LinkedIn streams, unfettered. The link popped off to a company called GaggleAMP. I joined up.

Opt-out 80

Opt-out Opt-in Twitter Linkedin 80

Biznology

JULY 15, 2013

They used Facebook and Twitter for daily wellness tips; LinkedIn for professional recruitment and YouTube for content on diseases and patient stories. AMERICAN HEALTH ASSOCIATION: Is composed of 3 communities that collectively sponsors 1000+ events/year. The communities are 1) Power to End Stroke, 2) Go Red for Women and 3) Start!

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Biznology

SEPTEMBER 15, 2015

To the history of my calls, to the history of the conversations and relationship I have with each person, maybe even access to my Facebook, Google+, Twitter , and LinkedIn accounts so that each meeting can come with a briefing. To historical meetings and meeting places.

Training 80

Training Blogger Amazon Google 80

Biznology

NOVEMBER 21, 2012

Social media, for example, has created an easy, low-cost way for companies to build communities and foster engagement. Within social media environments, companies establish communities of customers and prospects around certain subjects, like technologies, products, events, and other shared interests.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Biznology

JULY 9, 2013

In fact, maybe I am more paranoid than the MilTel community, but PRISM should have had an entire “blowback strategy” in the pipe and ready to go well in advance, it was only a matter of time). Tick, tick, tick.

Work Management 80

Work Management Marketing Management Marketing Analytics Tools Budget Programs 80

Biznology

OCTOBER 10, 2013

Many companies have already gotten the message, if the job ads on LinkedIn are any indication (and they are). Check out the job titles: community manager, content strategist, content marketing manager. Deal with it – it’s just another cost of doing business.

RFP 80

RFP Advertising Agencies Internet Marketing Wikipedia 80