Paul Gillin

OCTOBER 3, 2013

Here was a chance to learn by talking to practitioners on the leading edge and earn a few bucks and a byline in the process. In 2006 I wrote about Microsoft’s Port 25 blog , which invited its critics in the Linux community to heap abuse on it in a Microsoft-branded channel.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

MAY 25, 2010

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions. As an established presence in a community with few other bloggers, Cahill is a big fish in a small pond.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

NOVEMBER 16, 2011

A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

AUGUST 29, 2012

It stepped up advertising about the benefits of Dry Max and posted videos by leading pediatricians about the causes and treatment of diaper rash. “If You can’t join a community at a time of crisis. It brought two groups of “mom bloggers” to Cincinnati to meet with executives and scientists and address their questions.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

DECEMBER 27, 2011

In larger numbers than respondents in other clusters, they think that social technologies will lead their companies to adopt entirely new processes under current conditions and to do so even more aggressively if all constraints were removed.

Validation 50

Validation Research Correlation Customer Satisfaction 50

Paul Gillin

AUGUST 19, 2011

It’s just a leading indicator of forces that will sweep through nearly every market as customers learn to organize and apply the new powers of influence. In the future, every successful brand will have to operate the same way. For Scott Wright and others like him, the rules have changed, but his industry isn’t alone.

Marketing Management 50

Marketing Management Advertising Agencies Business Marketing Budget 50

Paul Gillin

AUGUST 4, 2011

Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft. It’s done with an application called Static FBML (Facebook Markup Language) but there is little difference between FBML and HTML. SAP plays inline videos. Use welcome pages to present an attractive and exciting introduction to your company.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

JUNE 9, 2010

Wiley & Sons: Online communities are a bit of a paradox. Internet newsgroups, CompuServe, The Well and other early communities had membership in the hundreds of thousands a decade before anyone had heard of a Web browser. Communities are the convention centers of social media. Activity is also a validation point.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. ROI analysis enforces rigor that leads to better decisions. In the example below, lead activity appears to correlate positively with traffic to a company blog.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 16, 2012

“I found out I was part of a community.” Statistics are available about activity in any community you manage. “Do you ever wonder who are the most active members of your communities or what content is most popular? This includes Portal & Community Pages, Web Content Manager and Web Experience Factory.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

AUGUST 9, 2012

The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. Even if you only use it to disseminate press releases, it at least plants a flag in this increasingly critical community.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50