Schubert B2B

JUNE 23, 2023

Did you know that 89% of B2B marketers use LinkedIn for lead generation? And 62% say that the platform generates over 2 times more leads than the next-highest social channel. The good news is that anyone can turn the platform into a lead-generating machine. Let’s get started! Look no further.

Linkedin 62

Linkedin Lead Scoring Lead Ranking Leads 62

Metadata

JANUARY 25, 2023

For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.”

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Metadata

JANUARY 7, 2021

This award recognizes the partner who has made a significant impact to customers and the partner community through a new and innovative service or solution with LinkedIn Marketing Solutions. Metadata also saw efficiencies with cost-per-leads around $70, and 80% of prospects who filled out the Lead Gen Form on LinkedIn taking a demo.

Advertising Agencies 98

Advertising Agencies Marketing Analytics Tools Cost per Lead Work Management 98

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. HootSuite does a great job of utilizing their LinkedIn page to share major company happenings. Ernst and Young.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. LinkedIn is allowing more and more individuals into its long-form content publishing platform on a rolling basis.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Marketing Insider Group

DECEMBER 21, 2020

Some of the most objective research comes to us in the form of two studies from Deloitte-Duke University and LinkedIn-Edelman. The LinkedIn-Edelman study reports that executives are prioritizing four key areas: Content marketing (59%). Shift from lead gen to customer retention. Makes sense. Set new objectives and KPIs.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

markempa

MAY 7, 2010

Last year, I launched the B2B Lead Gen Roundtable Group on LinkedIn. It started with a simple goal: to create a group to discuss and share ideas that focus on the many aspects of B2B lead generation such as lead nurturing, lead management, teleprospecting, social media and more.

Lead Generation 120

Lead Generation Linkedin Generation Lead Gen 120

Smashmouth Marketing

DECEMBER 30, 2008

Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Call it Lead Gen 2.0, but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Call it Lead Gen 2.0, Encircle Them - Find their communities.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Call it Lead Gen 2.0, but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Call it Lead Gen 2.0, Encircle Them - Find their communities.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Lake One

APRIL 4, 2019

Creating LinkedIn posts for B2B can be a challenge when competing with all the other noise on social. However, unlike some channels that are heavily influenced by friends and families, research from Marketing Profs found that while individuals have a slight advantage, brands bring a fair degree of influence on LinkedIn.

Linkedin 45

Linkedin B2B Peer-to-peer Opinions 45

Top Rank Marketing

JULY 31, 2023

We’ve helped flagships like Adobe, Dell, and LinkedIn to develop influencer marketing programs tailored to their specific challenges and opportunities. A full-funnel influencer strategy should create a logical progression from influencer-promoted social messages to ungated assets to lead gen forms (or demos) to revenue.

Paid Search Agency 52

Paid Search Agency B2B Thought Leadership Brand Identity Branding 52

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. LinkedIn is obviously a prime place for this.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. LinkedIn is obviously a prime place for this.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Oktopost

MARCH 4, 2024

The nature of SaaS means that you must always keep your customers engaged and interested in your product through educational content or community-management initiatives. Meet your customers where they are 80% of B2B marketers leverage LinkedIn to reach their target customers, and 65% have increased their LinkedIn usage in the past year.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Oktopost

JUNE 19, 2023

Influencer marketing is invaluable for lead gen We’ve mentioned already that social media are where those focused, relevant audiences are to be found. It should come as no surprise the companies who have mastered LinkedIn B2B lead generation are thriving. It’s all about focusing your energy where it needs to be focused.

Lead Ranking 62

Lead Ranking Social Media Lead Generation Lead Scoring 62

Smashmouth Marketing

SEPTEMBER 23, 2010

LinkedIn Groups. Build an online community. Build that online community. Be it Facebook, twitter, LinkedIn Groups, or your blog. Just follow the HubSpot marketing machine for how they spread the Orange Kool Aid and built a large and loyal tribe of inbound marketers. Create buzz. Most buzzers love to be pumped up socially.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Unbounce

OCTOBER 18, 2021

It’s simple and gets straight to the point: We aim to close the gender gap in tech, as well as empower women in any field or life aspect within our community. It All Starts with Community. I always knew what the main ingredients were going to be from the start: education, community, feminism, and tech,” Laura explains.

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

Only B2B

DECEMBER 29, 2022

At the same time, content marketing costs 62% less and produces three times as many leads than outbound marketing. LinkedIn and cold calling are still effective B2B marketing strategies. Creating and maintaining a specialized community on social media. Start with LinkedIn if you’re not sure which platform to use.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Smashmouth Marketing

SEPTEMBER 30, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. If you do good follow-up or lead nurturing, then studies show that you can keep and close more leads.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. If you do good follow-up or lead nurturing, then studies show that you can keep and close more leads.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

markempa

DECEMBER 30, 2013

Through Dell’s efforts in establishing its very own Social Media & Community University, which 105,000 employees have attended, and its Social Outreach Services, Dell has turned thousands of brand retractors into advocates. Honorable Mention : Lead Generation: 5 tips to generate leads faster on LinkedIn.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Outgrow

SEPTEMBER 12, 2022

Their goal is to build a community where they can engage with entrepreneurs and possible HubSpot customers through their podcasts by providing highly relevant business content. LinkedIn- Refine Labs. LinkedIn is the largest platform for professional networking in the world. They have an outstanding LinkedIn strategy.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Metadata

AUGUST 24, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. He’s also good at mission statements and community building. Yet, 1,000 organic views on a LinkedIn post is subpar. Here are two examples of clips we tested on our company LinkedIn and Twitter pages first.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

Mailmunch

MAY 20, 2021

Having an effective lead generation process puts your business in front of potential customers. Social media amplifies your lead generation efforts by raising brand awareness, driving website traffic, and improving community engagement. . How to generate leads through social media? . LinkedIn Lead Gen Forms.

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

Everything Technology Marketing

DECEMBER 15, 2012

Our 40,000+ member B2B technology marketing community on LinkedIn is conducting a lead generation survey to better understand how B2B marketers are adjusting to new challenges around lead gen, and to identify new trends and best practices for 2013.

Lead Generation 100

Lead Generation Customer Surveys Allocation Eloqua 100

NetLine

JULY 27, 2023

It was a great education to see firsthand how all our different personalities and responsibilities come together to shape communities. What led you to earn NetLine Cadet Certification , and how have NetLine tools impacted your approach to lead generation? For consideration and community, in-person and online events.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

NetLine

JULY 2, 2020

The reality many B2B businesses face is that in order to support their employees and communities effectively, let alone operate, they need to be driving revenue. . We’ve seen this question asked hundreds, if not thousands, of times on LinkedIn, Twitter, and in dozens of newsletters. Where Does B2B Marketing Go From Here?

Lead Scoring 94

Lead Scoring Lead Ranking Generation Leads 94

Contently

APRIL 9, 2018

” In the content marketing community, this phrase is our version of “there’s no place like home.” B) Bet your chips on direct response advertising and lead-gen tactics, which will deliver predictable, mediocre results? “Content marketing is a marathon.” Or maybe not.

Content Marketing 146

Content Marketing CMO Planning Paid Search Agency 146

Metadata

AUGUST 16, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. He’s also good at mission statements and community building. Yet, 1,000 organic views on a LinkedIn post is subpar. Here are two examples of clips we tested on our company LinkedIn and Twitter pages first.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

Contently

APRIL 9, 2018

” In the content marketing community, this phrase is our version of “there’s no place like home.” B) Bet your chips on direct response advertising and lead-gen tactics, which will deliver predictable, mediocre results? “Content marketing is a marathon.” Or maybe not.

Content Marketing 140

Content Marketing CMO Planning Paid Search Agency 140

Oktopost

JUNE 15, 2023

From comments on your posts to indirect, untagged mentions of your brand, products, services, social listening makes it possible for you to go above and beyond in terms of customer service and community management. It enables interactions with customers and prospects that may never have happened otherwise.

Social Media 62

Social Media Marketing Management Custom Publishing Analysis 62

Hubspot

OCTOBER 23, 2014

Groups on LinkedIn are meant for valuable discussions among professionals, so don’t go posting links to your content everywhere, in hopes to drive traffic to your website. 16) There are many communities out there for like-minded professionals to discuss business (think about how you use LinkedIn group). Other Social Channels.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

Webbiquity

FEBRUARY 16, 2016

The top three responsibilities (in order of importance) of B2B marketers are brand and positioning, lead generation, and brand communications followed. LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). 74% use LinkedIn, and 42% use Twitter. eMarketer ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Single Grain

DECEMBER 8, 2023

From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step instructions on how to create successful LinkedIn Ads. Not only do you have an opportunity to generate high-quality leads, but generate lots of them.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

Metadata

FEBRUARY 6, 2023

Our #AMA Slack channel is a safe space for DEMAND Community members to connect, engage with, and learn from some of the best leaders in marketing. It is tough to get security experts to respond, especially when asking them to complete a lead gen form. The lead gen budget is more skewed to LinkedIn.”

Communities 52

Communities Demand Ideal Customer Profiles Lead Gen 52

ViewPoint

JANUARY 9, 2014

I received a lot of positive feedback about the article and decided to ask our PointClear PowerViews Alumni (those who have been on the PowerViews show ) for their input on the most dangerous lead gen lies out there. A form completion is a lead. Those leads are a month old, they’ve already bought. Reader, what say you?

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120