Scoop.it

APRIL 11, 2024

These webinar tools facilitate immediate information and feedback exchange between you and your targets. For example, participants can engage a brand representative in real-time Q&A sessions and give opinions that shape product branding. It’s a big part of why they have a strong online community of 500,000 marketers.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Convince & Convert

DECEMBER 15, 2023

This information allowed them to tap into a partnership with the pet sitting network Rover. It’s likely that you already have analytics available to find these answers, but if not, a little custom research can go a long way to inform a unique brand partnership strategy that will capture attention. How do they do this?

Rules 148

Rules Planning Brand Identity Branding 148

Tomorrow People

NOVEMBER 25, 2021

Voice of the customer data represents the opinions, desires, demands and motivations of your target customers. It allows you to understand their needs better than anyone else, helping you develop customer-driven products (and come up with effective ways to communicate with them). The most valuable sources of VoC data for B2B marketers.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Top Rank Marketing

NOVEMBER 15, 2023

In the B2B space, we need real people to give their opinions and perspectives about challenges and solutions. With in-person events returning in full force, there are more things that KOLs can partner with brands on — making the engagement more interesting and engaging, and providing more channels to connect than ever. Christopher S.

Work Management 121

Work Management Marketing Management B2B Marketing B2B 121

Marketing Insider Group

SEPTEMBER 20, 2021

Personalize Communications. While you shouldn’t rely too heavily on this data, knowing basic demographic information such as member age, income range, gender, and education level can help you optimize your communications. Personalize Communications. Diversify Event Programming. Behavior and interests.

Work Management 289

Work Management Marketing Management Marketing Automation Services Tips 289

Marketing Insider Group

OCTOBER 27, 2020

Be Swift with Post-Event Communication. Create Attendee Communities to Continue Engagement. The first email can help you to determine quality leads based on those who act on your email, to inform your subsequent outreach. However, these follow-ups should take a more personalized approach. Engage Attendees On Social Media.

Lead Scoring 314

Lead Scoring Lead Ranking Tips Leads 314

Webbiquity

SEPTEMBER 28, 2021

Prior to that, I was caught up in the bots on Facebook, back in January on my personal account, along with a few other million people. For example, “You may not use Twitter’s services in a manner intended to artificially amplify or suppress information or engage in behavior that manipulates or disrupts people’s experience on Twitter.”.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Navigate the Channel

NOVEMBER 19, 2023

As agriculture promotion groups (APGs) and checkoffs strive to provide educational information for farmers to keep them informed about investment activities and new opportunities, building a social community with your target audience can be a positive, engaging way to support key communication goals.

Social Media 65

Social Media Media Communities FAQ 65

Outbound Engine

OCTOBER 17, 2018

Many of our clients come to us with the same question — what’s the difference between a Personal Profile and a Business Page on Facebook? Important: You must have a personal Facebook profile to create and manage a Facebook Business Page, but they function very differently. Personal Profiles vs. Business Pages.

Facebook 91

Facebook Personalization Ideal Customer Profiles Business 91

Sprout Social

JUNE 7, 2023

By giving them something they want, you make customers feel like they are important and their opinions matter. Personalization Personalizing your brand experience to match customer personas and preferences adds value and creates a sense of personal connection with your brand.

Work Management 111

Work Management Marketing AI Brand Identity Branding 111

Content Standard

FEBRUARY 20, 2024

In my opinion, when it comes to content, authenticity is about showing up on an inherently human level with a unique voice and perspective to offer. I just need informative, step-by-step instructions that help me quickly reach my goal. Verifiable, credible information is the bedrock of trust, regardless of its storyteller.

Storytelling 91

Storytelling Transparency Trust Marketing Opinions 91

Eric Mower + Associates

APRIL 9, 2019

The way we see it, community and regional banks are uniquely positioned to benefit from social influencer campaigns. These locally focused institutions that often do so much to give back to their communities have a personal story to tell. But what does it mean? Social influencers come in all different sizes.

Paid Content 69

Paid Content Communities Positioning Campaigns 69

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. In my opinion, social media’s top pro is the ability to connect organically with your audience and customer base.”. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future.

Social Media 139

Social Media Media Privacy Transparency 139

Content Marketing Institute

FEBRUARY 19, 2018

I doubt that conversation would go the same way today because most people have an online presence through social media and use the internet for information gathering. It's advantageous to leverage power of personal brands in conjunction w/ central corporate brand. But how do the two work in harmony? Should they? Protect Intel.

Personalization 109

Personalization Brand Identity Branding Paid Search Agency 109

Marketing Insider Group

NOVEMBER 19, 2020

Surveys can additionally help to ensure that employees’ opinions are valued and taken into consideration. Create a Space for Informal Interactions. Most companies are seeing a big shift in their employee dynamics which is why they have created online informal interactions. Prioritize Communication. Recognize Good Work.

Work Management 269

Work Management Customer Surveys Interactive Marketing Amazon 269

Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights AI analytics offers many advantages, such as seeing hidden trends in large data sets, forecasting future market behaviors, analyzing customer sentiment, making decisions faster and creating personalized experiences.

Marketing AI 108

Marketing AI Work Management Marketing Management Customer Satisfaction 108

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. Invites engagement, opinions, and reviews : It encourages comments and engagement on your content, boosting your SEO. Everyday, your audience is scouring through the search engine to find relevant information. What is social media SEO?

Social Media 154

Social Media SEO Cost Per Click Media 154

Marketing Insider Group

APRIL 19, 2021

Although traditional networking happens at in-person events where people can see one another face-to-face and meet over for lunch, virtual events, when well-planned, also provide a platform for real human interactions that can result in lasting professional relationships. Create Discussion Forums.

Enterprise Management 338

Enterprise Management Peer-to-peer Merchandising Marketing Management 338

Content Standard

JULY 9, 2019

We’re looking at you, drip-feed campaigns—the ones that send consumers down the nurture path without sparking genuine conversations or relaying important information. Through communities and groups, marketers have a chance to hook audiences while sending their messaging through a dedicated, standalone feed.

Email Marketing 108

Email Marketing Practices Personalization Planning 108

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform? American event technology company).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Martech

MAY 10, 2023

That’s why the best customer loyalty software focuses on gathering this information via member attributes, pop-up quizzes, questionnaires, contests, and online polls. These tools enable assembling any data point to target members with more personalized promotions.

Work Management 84

Work Management Marketing Management Forrester Loyalty 84

Navigate the Channel

JANUARY 11, 2024

Consumers increasingly rely on the experiences and opinions of others to make purchasing decisions, which underscores the importance of obtaining the right online reviews for your business. Social media is a fantastic place to foster a sense of community and engage with your customers directly.

Work Management 65

Work Management Marketing Management Customer Satisfaction Business 65

Marketing Insider Group

SEPTEMBER 28, 2020

By putting extra time into developing high-quality content with original ideas and opinions, you can clearly stake your position as a leader rather than a follower. Rather than collecting a portfolio of companies, they see themselves as building a community of entrepreneurs.

Thought Leadership 326

Thought Leadership Enterprise Management Work Management Marketing Management 326

Optinmonster

MARCH 22, 2024

With no clear consensus from the content marketing community, how are you supposed to decide what to do with the comments on your own blog? But before we dive into the data, let’s briefly discuss why you may want to disable your blog comments, and what some popular opinions are on the subject.

Correlation 74

Correlation Lead Scoring Lead Ranking Traffic 74

Salesforce Marketing Cloud

AUGUST 21, 2023

“Where creativity meets innovation and personalization takes center stage.” “Say We asked the best and coolest experts we know: our Marketing Trailblazer Community. Email marketing is most impactful when we can deliver 1-on-1 personalized messages.” But what do marketers want to know about generative AI and email marketing?

Marketing AI 98

Marketing AI Email Marketing Generation Planning 98

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Finally, platforms like Discord or Twitch offer a great place for hosting and participating in conversations, making them a good fit for brands seeking to foster a greater sense of community.

B2B Marketing 118

B2B Marketing B2B Planning B2B Thought Leadership 118

SocialPilot

JANUARY 21, 2024

signs when they’re just trying to access needed information. If you are looking for engagement and conversation, try inviting people like ‘We Want To Hear From You’, or ‘Join Our Community’. It can drive traffic to your blog, serve as a credible source of information, and even help you establish brand authority.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Lake One

APRIL 18, 2023

HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown. The same report suggests that while the number of apps and devices to help “connect” us grew, it also reduced the time spent consuming information, stressing us out and leading to digital fatigue.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Thinkers360

FEBRUARY 28, 2024

This comprehensive blog post, informed by insights from Thinkers360.com, Consider providing early access to relevant news or product information, demonstrating trust and fostering deeper engagement. Transparent communication: Be honest and transparent in your interactions, providing accurate and reliable information.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Heinz Marketing

MARCH 12, 2022

Thank you, Bill Kenney , for this information. . Work-life balance is a struggle for all in how much time should be dedicated to our personal versus professional lives. How to Create Community: Lessons from Homeboy Industries. Connection and community are imperative to employee retention and strong company culture.

Work Management 91

Work Management B2B Marketing Management B2B Sales 91

Optinmonster

OCTOBER 17, 2023

You can use this information to improve your marketing and increase sales. Qualitative research is any research that provides subjective, non-numerical information. Then, you can improve your website based both on hard numbers and users’ experiences and opinions. Qualitative studies are vital to the market research process.

Research 99

Research Case Studies Case Study Skype 99

Contently

OCTOBER 18, 2022

Getting unfiltered buyer opinions. Scour through online reviews to find the perfect swipeable copy, honest buyer opinions, and why customers choose you over competitors. Social media and niche communities like r/SkincareAddiction or r/nutrition. Phrase questions in a neutral manner, so you don’t sway opinions.

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Martech

DECEMBER 20, 2023

Grenier is a genuine person with strong opinions, and that’s what makes the podcast engaging. Marketing Over Coffee “MOC” covers everything from the latest in martech to “old school” offline marketing campaigns in a fun and informative way. He interviews everyone from marketing legends to rising stars.

Marketing AI 102

Marketing AI Ethics Planning Paid Search Agency 102

Martech

FEBRUARY 5, 2024

Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. Since we can’t personally ask everybody who buys our products or uses our services, surveys are the most versatile and least expensive way to get the info we need.

Ideal Customer Profiles 121

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 121

Adobe Experience Cloud Blog

MARCH 1, 2016

You can evaluate your data or survey existing customers to figure out what your target audience needs or you can go to the places where they’re already sharing this information—community forums. Reddit is a massive forum and is making a very compelling shift towards the business sector with a buzzing and information-rich BusinessHub.

Communities 48

Communities Marketing & Strategy B2B Thought Leadership Thought Leadership 48

Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. The Shutterfly Collective Shutterfly, an online retailer specializing in personalized products, launched The Shutterfly Collective, a limited collection designed by influencers in July 2022.

Product 89

Product Focus Group Social Media Advertising Agencies 89

Valasys

JANUARY 5, 2024

It offers an excellent platform for real-time information sharing and conversations. Personalizing your interactions by responding to comments and retweeting relevant content can create a community and build stronger connections with your audience. Another effective way to build a community is by participating in Twitter chats.

Twitter 40

Twitter Practices Best Practices Eye-Tracking 40