SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

Sage Marketing

JUNE 14, 2023

Two prominent players in this space, HubSpot and Pardot , have garnered significant attention. While both platforms offer valuable features, we believe that HubSpot edges out as the preferred choice for businesses seeking a comprehensive and user-friendly solution. Why HubSpot Takes the Lead Over Pardot for Marketing Automation?

CMS Development 52

CMS Development Hubspot Marketing Automation Services Account Based Marketing 52

Litmus

JULY 14, 2022

And when we asked the email community surveyed as part of our 2021 State of Email report , 79% of respondents ranked email as their top three most impactful marketing channels. The post HubSpot and Litmus Share the 2022 Marketing Trends You Need to Know appeared first on Litmus.

Hubspot 101

Hubspot Trends Privacy Protection Advertising Agencies 101

Martech

APRIL 10, 2024

LinkedIn: Sarah Franklin (43K followers) X/Twitter: SWBJoyce (34K followers) Ben McCarthy Ben, AKA “Salesforce Ben,” is a prominent figure in the Salesforce community. He is the founder of SalesforceBen.com, which is the largest community-powered Salesforce media platform, boasting over 1.2 million monthly views.

CRM 89

CRM Work Management Marketing Management Marketing Automation Services 89

Hubspot

JULY 1, 2019

Social media has transformed the relationship between individuals and organizations -- which is why the community management role is now so vital. Simply put, a community manager needs to negotiate the connection between a company and its audience. But what exactly is a community manager, anyway?

Communities 100

Communities Work Management Marketing Management PR 100

Confessions of a B2B Marketer

FEBRUARY 8, 2023

Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building This Organic LinkedIn Page Strategy Is Crushing with Mikhail Myzgin of Slice Fame.so hit 200k MRR?

Communities 52

Communities B2B Outreach B2B Sales 52

Oktopost

FEBRUARY 19, 2019

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot vs. Marketo: Which Capabilities Should You Expect? HubSpot Community.

Marketo 110

Marketo Hubspot Enterprise Management Marketing Automation Services 110

Martech

JUNE 10, 2022

HubSpot rolls out new product features almost every day, and some of the most exciting updates from the past month include: Playbooks, call transcription and call coaching are now available in the Professional level of Sales and Service Hub. Records imported from Salesforce to HubSpot can now be filtered using the native integration.

Enterprise Management 85

Enterprise Management Hubspot Features Ideal Customer Profiles 85

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Let’s dive in.

Paid Content 124

Paid Content Social Media Work Management Marketing Management 124

Hubspot

JANUARY 8, 2020

But not all realize the effects building and nurturing an online community can have on your brand. Social media marketing has evolved and the need to build relationships with your followers has never been more important. Online communities are groups of people who have a connection with your brand and/or each other.

Social Media 79

Social Media Communities Brand Identity Branding 79

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it. This is a very successful company. Inbound Leads.”

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Heinz Marketing

MARCH 4, 2021

Today’s post is all things Social Media. When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking. Social media platforms that allow you to share content can promote free or paid, in this case we’re going to focus on the free aspect.

Paid Content 132

Paid Content Social Media Media B2B 132

Sprout Social

APRIL 15, 2020

In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. Evaluate your content with that in mind so well-intentioned messages on social don’t come off as tone-deaf. Imagine each post sandwiched on social: ?? What should be postponed?

Marketing & Strategy 142

Marketing & Strategy Paid Search Agency Peer-to-peer Communities 142

Webbiquity

JUNE 21, 2022

Check their Amazon app or social media sites for reviews from other customers. Image credit: HubSpot. One way to do this is by doubling down on social media marketing. Keep in mind different social platforms have different content requirements, and ultimately cater to different business goals.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Sprout Social

JUNE 1, 2022

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Social listening.

Social Marketing 118

Social Marketing Planning Work Management Peer-to-peer 118

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. I spoke to Daniel Kushner, CEO of B2B social media management platform company Oktopost , for his perspective. (HS)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Hubspot

JUNE 4, 2019

Today, forums are still significant opportunities to build an online community, and allows your audience to connect in a place where they know their interests are shared. Forum software can be particularly useful because it allows your customers to interact with each other in a smaller circle than they could via social media.

Enterprise Management 78

Enterprise Management Marketing Management Communities CMS Development 78

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. The easiest way is through social media.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Kaon

SEPTEMBER 23, 2015

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Monitor social media for conservations with buyers. 1 in 3 US buyers are influenced by social media in their purchases. Develop a community of customer advocates to help tell your story for you. Your customers are your biggest advocates.

Top of Funnel 100

Top of Funnel Hubspot Conference Buyer's Journey 100

Tomorrow People

FEBRUARY 5, 2013

Social media professional Sookie Shuen makes the case for community managers everywhere. Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social media community manager? So how do you make the leap?

Communities 120

Communities Work Management Ideal Customer Profiles Buzz 120

Tomorrow People

FEBRUARY 5, 2013

Social media professional Sookie Shuen makes the case for community managers everywhere. Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social media community manager? So how do you make the leap?

Communities 120

Communities Work Management Ideal Customer Profiles Buzz 120

Hubspot

MAY 6, 2020

Once of the most valuable things you can do for your audience on social media is teach them how to do something. For instance, at HubSpot we often post educational content on our Facebook page, like the example below: By going live, you're adding an extra level of authenticity and connection. Hangout Live in a Facebook Group.

Facebook 100

Facebook Social Media Creativity Hubspot 100

Seismic

MARCH 25, 2022

Social media plays a role in our personal lives, but it’s also a powerful tool for every business. Maybe your organization is in the early stages of its social selling journey or looking to take things to the next level—we’d like to help you develop best practices to drive sales on LinkedIn and social media.

Social Media 98

Social Media Linkedin Top of Funnel Lead Ranking 98

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

JUNE 23, 2020

When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. To answer those questions, I spoke with a handful of HubSpot marketers who have experience in these tactics. Here are their five go-to tips. Set expectations! Nicholson asks.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social media in traffic. Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries. What is conversational analytics?

Analytics 84

Analytics Marketing AI Conversion Brand Identity 84

Hubspot

DECEMBER 7, 2020

This post will outline the importance of interactive presentations and share tips from HubSpot experts for giving engaging, interactive presentations. Should you choose to use a PowerPoint, this HubSpot download gives you four different slide templates to choose from that can be used to create high-quality presentations.

Hubspot 93

Hubspot Interactive Marketing Comparison Impressions 93

Hubspot

OCTOBER 1, 2021

Here’s how to benefit from the valuable online communities about CRM that are right at your fingertips. This is a unique metric based on reviews gathered from the G2 user community as well as data aggregated from online sources and social networks. Social CRM. Review Sites for CRMs. Forums to Help You Find the Best CRM.

Communities 53

Communities CRM Lead Ranking Marketing Management 53

Hubspot

JANUARY 20, 2020

To help you combat bouts of stress, low motivation, or exhaustion, I talked to six HubSpot employees to learn how they fend off feelings of burnout. I've been keeping a Smile File in my two years at HubSpot. I didn't realize I was burnt out until I started taking up yoga," says Krystal Wu, a social media community manager.

Hubspot 95

Hubspot Planning Work Management Tips 95

Hubspot

APRIL 23, 2019

Social media is an innately emotional and human space. Ultimately, it's about a sense of community. Unfortunately, when a brand is "me me me" all the time, they remove themselves from that social community, and accidentally exclude the exact people they want. So how are people making content on social these days?

Social Media 78

Social Media Hubspot Ad Building Tips 78

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. The inbound marketing strategy connects channels like your website, social profiles and CRM. Conversational marketing and social media: How to adapt your strategy. And investing in new social tools can seem like a huge lift.

Social Media 100

Social Media Webinar Metrics Social Marketing Marketing & Strategy 100

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. We've put 10 social media statements to the test, and our findings may be surprising. General social media statements to verify or debunk.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Hubspot

AUGUST 30, 2018

Online communities can create meaningful connections that lead to long-term relationships -- but if you only have conversations online, you risk losing that personal touch. Align your offline community with your company’s mission. Consider sending out a survey, or reach out to them on social media. What do they like about you?

Communities 70

Communities Online Marketing Ad Building Advertising Agencies 70

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: free (!). Total reviews: 100. Average user rating: 9.20.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

EveryoneSocial

JANUARY 4, 2021

For companies that want to drive efficiency for sales, investing in social selling tools is key to saving time and effort. Social selling is growing more useful than ever, especially for remote sales teams. Here is a list of the top social selling tools to help your teams and increase the effectiveness of your sales strategy today. .

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Confessions of a B2B Marketer

JUNE 30, 2020

Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building This Organic LinkedIn Page Strategy Is Crushing with Mikhail Myzgin of Slice Fame.so hit 200k MRR?

Communities 52

Communities Ad Building Outreach B2B Sales 52