Contently

JANUARY 20, 2023

Think customer reviews, social media posts, and photos or videos shared by loyal customers. Hand in hand with trust comes social proof— a term first coined in 1984 by psychologist Robert Cialdini. Consumers credit reviews from the people they view to be “like them,” thus making social proof a type of decision-making shortcut.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Sprout Social

OCTOBER 5, 2022

In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. Halloween is bewitching social media users. According to our data, the months leading up to this year’s Halloween season have seen year-over-year growth on social.

Social Media 113

Social Media Tagging Broadcasting Communities 113

Webbiquity

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Many people use social media to search for their favorite products/services/brands.

Tools 230

Tools Social Media Social Networks Work Management 230

Martech

OCTOBER 30, 2023

Participate in hashtag challenges: Hashtag challenges are a popular feature on TikTok. Engage with your audience: Respond to comments, engage with other TikTok users, and build a community around your content. You’ve built and run very successful TikTok and YouTube video content that is highly engaging and entertaining.

Campaigns 93

Campaigns Top of Funnel Best Practices Marketing AI 93

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. You could post on community review sites or live-stream it to the masses.

Social Media 145

Social Media Social Marketing Media Curation 145

Hubspot

JANUARY 8, 2020

But not all realize the effects building and nurturing an online community can have on your brand. Social media marketing has evolved and the need to build relationships with your followers has never been more important. Online communities are groups of people who have a connection with your brand and/or each other.

Social Media 79

Social Media Communities Brand Identity Branding 79

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video? at least once.

Viral Marketing 127

Viral Marketing Social Media Video Marketing Media 127

BOP Design

APRIL 26, 2022

In the social media world, creating a campaign for B2B brands can be a challenge. Let’s take a look at a few B2B brands that created clever campaigns on social media to engage with their audiences. Read more: Should My Company Use Social Media? Looking to spice up your B2B marketing and social media ? QuickBooks.

Social Media 98

Social Media Work Management Campaigns Marketing Management 98

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

Social Media 90

Social Media Media Content Storytelling 90

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. What are brand safety tools?

Paid Content 129

Paid Content Tools Brand Identity Branding 129

SmartBrief - Marketing

FEBRUARY 27, 2024

By crafting unique, limited-access content and promoting it through social media and email, marketers can draw viewers into a world of educational and entertaining experiences. These tools transform passive viewers into active participants, creating a dynamic, community-driven experience. The show was livestreamed on Sept.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business. Twitter Twitter is another popular social media site, boasting more than 450 million monthly active users.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Eric Mower + Associates

APRIL 9, 2019

The way we see it, community and regional banks are uniquely positioned to benefit from social influencer campaigns. These locally focused institutions that often do so much to give back to their communities have a personal story to tell. What Is a Social Influencer? Social influencers come in all different sizes.

Paid Content 69

Paid Content Communities Positioning Campaigns 69

Huptech Web

OCTOBER 6, 2023

Well, UGC is more than just dope product selfies and reviews; it’s all about gaining trust and obtaining social proof of a brand in the e-commerce marketplace. It’s where credibility and social proofs satisfy their doubts. It is often unrelated to official brand or company communications.

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Optinmonster

NOVEMBER 3, 2021

Do you want to learn how to increase sales with social media? Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. That’s why, in today’s post, we’ll be sharing 9 expert tips on how to increase sales with social media.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Content Marketing Institute

DECEMBER 10, 2018

Add hashtags for discoverability. Recently, LinkedIn started auto-suggesting hashtags when you post a status update. According to Viveka, “(LinkedIn) decides what hashtags are going to be relevant, and you can go through the different hashtags and choose the ones that you want to be updated on.”. Click To Tweet.

Linkedin 104

Linkedin Peer-to-peer Brand Identity Branding 104

Sprout Social

DECEMBER 6, 2023

Benefits of B2B influencer marketing 3 B2B influencer marketing examples you can learn from How to add B2B influencer marketing to your social strategy What is B2B influencer marketing? However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

Work Management 117

Work Management B2B Marketing Marketing Management Paid Search Agency 117

accelerate agency

FEBRUARY 1, 2021

Google Maps launches new Community Feed feature Rivalling FaceBook’s news feed, Google’s new community news feature – found in the Explore tab of the Google Maps app – is designed to help users find the latest news, recommendations and updates from local sources, making it a seriously good travel resource. The social scoop.

Advertising Agencies 52

Advertising Agencies Youtube Paid Search Agency Advertising Benchmark 52

Brandwatch Marketing

JULY 4, 2022

Social Bakers. Social Bakers offer a free Instagram analytics tool. You can see what your top posts are, most used hashtags and tagged accounts, plus general stats on your number of posts, and followers. Hashtags are given the same treatment, plotted on a scatter graph to compare the most likes and comments per post.

Analytics 95

Analytics Tools Best Practices Tagging 95

ClearVoice

MARCH 14, 2024

Cross-promotion: Cross-promotion across multiple channels, including email newsletters, social media, and blogs, is a typical component of content partnerships. Heinz’s partner agency used out-of-home advertising and social media campaigns targeting big influencers to generate awareness for the new product.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

SocialPilot

FEBRUARY 11, 2024

Plus, AI can significantly save time and increase efficiency in this process by quickly sifting through social media platforms to find influencers who meet your criteria. Seek out influencers utilizing specific hashtags related to [specific campaign or product], indicating campaign relevance. Need to mix things up a bit.

Sales Management 90

Sales Management ROI Planning Work Management 90

Sprout Social

FEBRUARY 8, 2023

There’s a place for everyone on social media. Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. But if you work in a technical or niche industry, it might seem like you don’t belong on social. That’s an understandable feeling.

Paid Search Agency 87

Paid Search Agency Advertising Agencies Social Media Classified Ads 87

illumin

OCTOBER 25, 2023

As new and exciting subjects and memes gain popularity online, the social media trends that guide marketers and digital strategies change as well. Social media marketers need to practice constant vigilance when tracking these changes, and predict altered behavior ahead of time whenever possible. This is important for several reasons.

Social Media 52

Social Media Trends Media Demographics 52

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Unbounce

JUNE 28, 2022

A big part of ecommerce is using social media to engage audiences and build an authentic brand. But now, social media can also be used as an ecommerce market of its own: social commerce. Social commerce creates shopping experiences without ever taking customers out of the app. Right now, social commerce is an $89.4

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Valasys

JULY 20, 2020

The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Marketing Insider Group

OCTOBER 21, 2019

You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. You can’t run a successful email campaign without content for your emails, and your social strategy will be going nowhere if you don’t create content for others to share. Your marketing strategy is one of them.

Event Marketing 202

Event Marketing Marketing & Strategy Marketing Strategy Planning 202

Convince & Convert

NOVEMBER 16, 2016

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. Social signals are a helpful factor in making that determination because they represent independent assessments of a page’s content. Social media engagement essentially provides Google with external validation of a page’s value.

Social Media 167

Social Media SEO Media Lead Scoring 167

Hubspot

APRIL 13, 2021

And of course, you'll want to link to your social media pages and place a call to action on the page for people to purchase tickets. You can post CTAs in your YouTube videos, discuss the event in your blog posts, talk about it in a podcast, or post on social media. Social Media Event Promotion. Create an event hashtag.

Promotion 99

Promotion Banners Landing Pages Social Media 99

Marketing Insider Group

SEPTEMBER 10, 2019

Like this one, they come from the passionate community of people I know, and respect, thought leaders who are as passionate as I am about what we do. Long known for its quality computers, Dell started an employee program called “ Social Media University ” to teach employees how to promote the brand online through social media posts.

Case Study 146

Case Study Case Studies Activities Studies 146

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Valasys

APRIL 22, 2020

Social media channels are amongst the most effective channels for brands to deploy their pieces of content to attract, engage, convert and retain the existing customers, as well as, the prospects. However, for this to happen marketers need to execute their hashtag marketing strategies correctly. However, that’s not the case.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Sprout Social

AUGUST 10, 2022

Influencer marketing tools for social listening. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Sprout Social.

Marketing Budget 111

Marketing Budget Budget Programs Enterprise Management Work Management 111

Convince & Convert

OCTOBER 24, 2013

Following the trend of integrating social media with traditional ads , Volkswagen UK has introduced a new advertising campaign targeted at dog lovers. While clever and engaging as an advertisement alone, what’s unique is how the company pulled this campaign through to its digital and social channels.

Campaigns 152

Campaigns Social Media Storytelling Landing Pages 152

Onalytica B2B

APRIL 4, 2017

Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers. Leading social media marketers travelled to #SMMW17 learn about best practice in the industry.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

Hubspot

APRIL 6, 2020

You can get generate traffic through content aggregators , social media posts, social bookmarking , or reciprocal sharing sites. Pocket is a social bookmarking site where users can save blogs, videos, or stories from any publication or webpage. It can also help obtain social mentions that can improve organic SEO.

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90