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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

As I referenced in a recent post on dominating brand-based search engine results, third party sites such as business directories, software review sites, social media communities, and even hiring sites all can appear prominently for organizational searches. Contributed Community Activity. Community Events & Sponsorships.

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How to Spot a Link Scheme (and Get Away Fast)

seo.co

Google’s exact policy states: ”Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. There are many varieties of this practice, including straightforward exchanges, link circles, and link networks.

Domain 98
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An Introduction to Black Hat SEO

Hubspot

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. Black hat techniques include keyword stuffing, cloaking, and using private link networks. It’s a more ethical approach that abides by the terms and guidelines set out by search engines. Poor Quality Content.

SEO 74
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Algorithm Updates: Common Questions & What You Should Know

KoMarketing Associates

When a major algorithm update happens like it did May 20th , it’s always interesting to see reactions from both the search community, affected businesses , and the media. Google PageRank & Algorithm Updates – Search Engine Roundtable. The short answer is to avoid doing anything that goes against the almighty Google’s guidelines.

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8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

SEO community Moz states that Google makes between 500-600 changes to its algorithm annually , most of which are so minor that the public doesn’t usually hear about them. That’s where we see one of the first mentions of PageRank, which is the technology that Google continues to use to help rank search results. Source: pyxle.

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What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post

Hubspot

If you''re searching for a place to guest post, query your network first. Stay away from blogs that are maintained mostly by outside content, unless it''s a community of bloggers -- for example, Social Media Today. As Cutts hints, don''t "cold call/email" a request for authorship. Some Tips to Protect Yourself.

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A Brief History of Search & SEO

Hubspot

As SEO community Moz puts it, “It was discovered that by taking some rather simple actions, search engine results could be manipulated and money could be made from the internet.”. But according to Moz , the guidelines didn’t yet have an actual impact on ranking, so people didn’t bother following them. 2010-Present. Source: Google.

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