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KoMarketing Associates

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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

As I referenced in a recent post on dominating brand-based search engine results, third party sites such as business directories, software review sites, social media communities, and even hiring sites all can appear prominently for organizational searches. Contributed Community Activity. Community Events & Sponsorships.

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6 Underrated Elements of Successful B2B Social Media Strategies

KoMarketing Associates

The ability to stand out amongst millions of social media participants requires regular participation, quality content and an active network in the community. Being able to contribute effectively in a social media community requires focus on objectives defined. Communication.

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What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall

KoMarketing Associates

There are so many new opportunities (applications, communities, articles) being released in the online marketing space that it is easy to get overwhelmed or simply off track. For social media network development, dedicating fifteen minutes daily to a particular channel may be what is needed to get back on track and feeling productive.

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Six Key Elements of Successful B2B Social Media Strategies

KoMarketing Associates

The ability to stand out amongst the masses requires regular participation, quality content and an active network in the community. In order for B2B marketers to create an effective and sustainable strategy in any social media community, here are 6 key elements. Communication.

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5 Ways B2B Organizations Can Leverage User-Generated Content

KoMarketing Associates

These include: Hashtags: Create a hashtag for the event and use a hashtag aggregator like Tagboard or Keyhole to track it across multiple social media networks. This creates fun content that showcases your brand’s interaction with the community and in exchange offer participants the chance to win prizes or free products.

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6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Make sure review Google’s guidelines for structured data and I wrote two more write ups with additional use cases here and here if interested. properties).

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Algorithm Updates: Common Questions & What You Should Know

KoMarketing Associates

When a major algorithm update happens like it did May 20th , it’s always interesting to see reactions from both the search community, affected businesses , and the media. Penguin – Penguin was launched in 2012 and was aimed at eliminating spammy links and link networks. What steps can I take to avoid being hit by an update? .

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