Biznology

DECEMBER 9, 2016

Have a go-to style guideline for all employees so they can be certain they’re representing your company or organization in the way you’d like to be seen. If you have a preferred font, color, and even certain personality traits you’d like associated with your brand, include them in your guidelines. Give back to your community.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

MAY 2, 2013

It is not hard to imagine that the leadership of an organization might be concerned about creating an employee community or a customer forum if they do not understand that these communities usually self regulate. They realize that change is afoot, but are not sure what to do.

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80

Biznology

AUGUST 25, 2014

ESTABLISH GUIDELINES: There are guidelines on engagement, location-based promotions for associates and “Walmart Moms” who post or publish. HAVE A PURPOSE FOR EACH SOCIAL NETWORK: Walmart’s role for Twitter is to ask very basic questions of its users: “What’s happening?” They’ve always been real moms who are bloggers.

Social Media 80

Social Media Media Marketing & Strategy Blogger 80

Biznology

JUNE 1, 2021

Make sure that the guidelines you write not only sound good but are practical and clear enough to be understood and enforced consistently and fairly. Communicate fully and constantly about your social media policies.

Social Media 118

Social Media Media Personalization Business 118

Biznology

JUNE 4, 2014

Use community insights to inform strategy. Use conversations taking place in your community to shape upcoming content, and make your messaging as timely as possible. It is important to use real-time feedback and community management to monitor the conversations surrounding the brand and content. Three keys to being data-driven.

Impressions 80

Impressions Paid Content Planning Internet Marketing 80