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IBM Social Computing Guidelines

Buzz Marketing for Technology

IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. So we turned to IBMers again to re-examine our guidelines and determine what needed to be modified. IBM Social Computing Guidelines: Executive Summary. Blogging guidelines.

Making Rain: Our Young Professionals Best Practice Guidelines to Becoming a Marketing Superstar

Marketri

Unfortunately, there aren’t any “one size fits all” guidelines. Get involved in your community. Network at larger specialty / niche trade events for additional referral sources and prospects. Establish closer client relationships by actively networking with clients outside of work. In our recent blog post, Learn to Market Now! Linkedin Profile.

Google+ Now Lets Users Create and Join 'Communities'

Hubspot

Earlier this week, Google+ rolled out its latest new feature thingy -- Google+ Communities. I'll explain what they are and how to set them up in detail in this blog post, but the long and the short of it is they're little online communities on Google+. What Are Google+ Communities? Google+ Communities are places for people to gather around a specific subject matter.

Google Plus Communities: Connect Your Brand Like Never Before

WindMill Networking

In its relatively brief history, Google+ has rolled out more new features faster than any other social network. Google+ now has a groups feature called Communities. And here’s some really great news: Communities are wide open to brand pages. Not so with Communities. Brand pages can use Communities exactly like persons. What Are Google+ Communities ?

Top 5 Tenets Of An Effective Community Management Policy

Blue Focus Marketing

As outlets for showcasing your brand’s eminence and personality in the industry, customer-facing platforms for community building are essential for driving brand awareness and engagement. But effective community management can sometimes be a tricky thing. In either case, it’s important for you or your team to have some general guidelines put into place for conduct.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. Crane (1972) first described the loosely-affiliated but highly interactive networks of scientists as "invisible colleges." Community Data System.

40 Ways to Get Banned From the Top 5 Social Networks

Hubspot

omgsohungry), but the ones that help alleviate things like spamming, bad content, and a poor community experience. It's not a perfect system the social networks have worked out, but it's important for marketers to know -- because believe it or not, lots of marketers are breaking these rules and don't even know it. Sometimes the Twitter community self-polices. Seriously!

Small Business Help from The Visa Business Network

Sazbean

Visa recently created a network and website, The Visa Business Network , to help small business owners get the answers they need so they can get back to work. I was asked to take a look at the network and give some feedback (I have not received any compensation or guidelines/requirements for this feedback). Answers can also be “graded&# by the community.

The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?

It's All About Revenue

by Amanda Batista | Tweet this Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ and Oracle Eloqua) wanted to explore the use of third party content in our recent report – Eloqua Community: The State of Content Marketing 2014. Checklist of questions: Who is our target audience?

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Hint: it helps to have a community manager. More than 80% of U.S. Twitter and SEO.

Are You Ready for Social + Mobile + Big Data + Cloud?

Biznology

However, any technology that provides a means to break down barriers can also serve as a challenge to the existing power structure.  It is not hard to imagine that the leadership of an organization might be concerned about creating an employee community or a customer forum if they do not understand that these communities usually self regulate.  Photo credits: www.roadtrafficsigns.com.

8 Ways to Increase Social Media Interaction

Sazbean

Distribute Your Content - It’s awesome when your readers submit your work to social networks, but that requires that you actually have readers. Until you’ve grown your audience, distribute your content out through your various social networks and share it anywhere it makes sense. Just be aware of any community-specific guidelines. Chat it Up!

Corporate social media guidelines emerge

grow - Practical Marketing Solutions

Between open community and terms of employment? In a recent article, I forecast that companies would have to provide strict guidelines and hierarchical lines of communication in this new era, just as it had in the old. Predictably, the first hard guidelines are coming from news organizations, where the lines between reporting and personal commentary cannot be blurred.

Creating a Social Media Persona to Maintain Brand Consistency

Sazbean

Besides having brand guidelines, creating a social media persona can make it easier for those involved to understand how the company brand should sound and act online. brand persona is the set of guidelines for how your brand should sound and act. Marketing News & Notes Social Media Social Networks StrategyUnderstanding Your Social Media Persona.

The Do’s and Don’ts of Using Facebook for Business

Sazbean

Here are some critical DOs and DON’Ts that will provide a basic guideline for running a wicked good page. If you’re looking to engage with your Facebook community and generate good will among potential customers, make them smile a bit. Facebook is a community, not a place for formal advertisements. Marketing Social Media Social Networks DO: Keep it light.

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Clearstep Business Community : Clearspace: Clearstep

Buzz Marketing for Technology

Online Communities Build, manage and measure your community successfully. Clearstep is a gathering place for Online Community and Internal Collaboration practitioners to interact, share best practices, and gain access to a much wider range of perspectives on common community and collaboration issues. As Director of Social Enterprise Evangelism, Gia is on the front lines of social networking and collaboration. Please check out the communities and join the conversations. Re: Key Tools for social network productivity. Community Guidelines.

What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall

KoMarketing Associates

There are so many new opportunities (applications, communities, articles) being released in the online marketing space that it is easy to get overwhelmed or simply off track. For social media network development, dedicating fifteen minutes daily to a particular channel may be what is needed to get back on track and feeling productive. Contribute To The Community.

Increasing Customer Engagement …Do You Matter to Your Prospects and Customers?

LEADership

Switching cost:  The incumbent gets a huge advantage, especially in high cost/high risk/network effect instances. Update your social platforms with stories that are of interest to your community of users and potential customers. Set your guidelines and regulate the conversations to ensure there is no “noise pollution”. It’s all good, I enjoy the adventures. Be Socratic.

Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity

Ensure brand resources are readily available to employees — such as information on corporate identity standards, brand guidelines, and the company’s mission. Encourage your more outgoing employees to volunteer in the community and attend events that boost exposure for your business. Guest post by Liz Greene. 65% saw improved brand recognition. 7% had better brand loyalty. It’s simple.

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Social Network Analysis - KM4DevWiki

Buzz Marketing for Technology

Social Network Analysis. Social Network Analysis. Social Network Analysis. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities." Social Network Analysis (SNA) is a method for visualizing our people and connection power, leading us to identify how we can best interact to share knowledge. The presentation of the map is good in the way you can zoom in and out of the whole network or to particular hubs (and you can save it as a PDF).

LinkedIn Photo Advice : The Why, What and What Happened?

WindMill Networking

LinkedIn , like any other social media channel, is a social networking platform. This means that people are networking with each other while revealing who they are and what they do. Why would you be on a social networking site and not display who you are? As a professional networking site, there are guidelines to determine which types of photos are appropriate.

Tasti D Lite: The Flavor of Social Branding

Blue Focus Marketing

However, any brand that chooses to remain aloof will be absent when a disappointed consumer broadcasts their bad experiences to their network. Branding Communication Content Marketing Employee Branding Marketing Social Media Community Social Media Marketing StrategyCreate a brand customers crave . Get Engaged, and be Engaging. Acting Transparently and Authentically. tastidlite.

The State of Video Streaming

grow - Practical Marketing Solutions

Ben Rubin, the CEO of both companies, told Fortune Magazine that “Live video is great as a feature on top of an existing social network, not as its own medium.” However, it recently  pivoted to be a creation tool that can post to other social networks. Speaking of video stars, in late August YouTube clarified its  Advertiser-friendly Content Guidelines. The

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Meet Us At WordCamp Miami!

EMagine B2B Blog

While each conference may vary depending on the local organizer and speakers attending, they do follow a few strict guidelines, such as: It’s about everything WordPress. This means that the content and the session tracks talk strictly about using and developing WordPress as well as some of the issues the local community has with using this rapidly expanding platform. What is WordCamp?

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity

They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method. Follow Google Webmaster guidelines well – this is now the only option. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair.

How Coca-Cola Turned Its Digital Publication Into a Global Phenomenon

Contently

In 2015, Coca-Cola made a global commitment to inspire communities to become more active with a series of local initiatives. Of course, not all content is about community sports. for example, Moye sources 75 percent of his freelancers from the Contently talent network, where local journalists and bloggers create their own beat within Journey guidelines.

Using UGC to Strengthen Brand Engagement

ReadyPulse

Build Community. Building a strong community has the potential to be highly profitable, but it’s not always easy to execute. Give your fans a reason to talk about your brand and share what they love about you with their network. Allow your influencers to experience your product, and then provide general messaging guidelines they can use to share with their networks. Most brands don’t realize the value of user-generated content (UGC), or they’re aware of the benefits, but don’t know how to implement a strategy around UGC. Online Reviews & Testimonials.

10 lessons on Walmart’s social media strategy

Biznology

ESTABLISH GUIDELINES: There are  guidelines  on engagement, location-based promotions for associates and “Walmart Moms” who post or publish. MAKE YOUR BLOG A COMMUNITY AND KEEP IT REAL:   “Walmart Moms”  started in the late 2000?s. LISTEN TO THE DATA:  WalmartLabs  uses such spikes in social network chatter to predict demand for out-of-the-ordinary products. In

6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Per Google guidelines , your Merchant Center account lets you manage your product information, while your AdWords account helps you manage your ads and campaigns (in this case, of your product information).

5 Ways for B2B Companies to Engage on Facebook

Social Media B2B

However, Facebook has more than 500 million reasons for B2B companies to create and foster an interactive, informative community for employees, partners, customers, retailers and distributors. Repurpose that information on Facebook, making sure it’s relevant and interesting to this particular community. What did you do this weekend?&# can go a long way to making your Facebook page a community destination instead of a promotional content dump. Facebook updated its promotions guidelines at the end of 2009 to better regulate contests held and promoted on its site.

Six Key Elements of Successful B2B Social Media Strategies

KoMarketing Associates

The ability to stand out amongst the masses requires regular participation, quality content and an active network in the community. In order for B2B marketers to create an effective and sustainable strategy in any social media community, here are 6 key elements. Being able to contribute effectively in a social media community requires focus on objectives defined. Focus.

Why Your Company Needs a Social Media Policy and 14 Corporate Social Media Policy Examples

WindMill Networking

Why corporate social media policy creation is the only way to set proper usage guidelines and “protect&# the company. Social Media Policy Creation is the Only Way to Both Set Guidelines and Protect the Company. Now that you have the education piece down, it is time to create internal guidelines for all present and future employees. Best Buy SM Guidelines. Yahoo!

9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]

Hubspot

Whether you''re using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make an effective Cover Photo is crucial. Bonus: If you need help creating cover photos for all your social networks, we''ve created free templates you can use for Twitter, Facebook, LinkedIn, YouTube, and Google+. You probably guessed it by now. Seriously.

How to achieve 1 billion impressions

Biznology

Use community insights to inform strategy. Use conversations taking place in your community to shape upcoming content, and make your messaging as timely as possible. Marketers have been adhering to brand guidelines for years, but with the plethora of media and content formats (think a Facebook post versus a Tumblr GIF), this becomes more complex. Plan for the unexpected.

This Week in Content Marketing: Ad Blocking Is 2015 Phrase of the Year

Junta 42

In a related story, The Interactive Advertising Bureau last week expressed mixed feelings about the Federal Trade Commission’s new guidelines for native advertising. My favorite idea from Joel: To be successful, we must adopt an integrated network strategy that has three main elements, which I outline in the podcast. 4. This week’s show. Content marketing in the news.

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B2B Social Media FAQ: How Much Should We Budget?

B2Bbloggers

There is obviously no single answer, but this post will lay out ideas and guidelines to help you assess what social spend is right for your business. Setting up a presence on all of the popular social networks – Facebook, Twitter, LinkedIn, Google+ — requires minimal fees, if any. Scouring the social networks for mentions of your company and products. Brand monitoring.

The Brilliance Behind the Ford Barking Lot

Vidyard

Given that my Instagram feed is pretty much nothing but celebrity dogs, seeing funny dog videos when checking out social networks doesn’t usually come as a surprise. ” Knowing how big of a company Ford is, I was also curious how Khan and his team went about building a video like this and keeping it within brand guidelines. Get the Guide. Get the Guide. × Download the Guide.

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8 Elements to Successfully Scaling Your Global Social Media Strategy

It's All About Revenue

In other words, if you want your social media strategy to scale across the company, you need support from the very top down to the people who manage your communities day-to-day. We provide employees who want to serve as SMPs with requisite classes, a set of guidelines , and regular communication, like a monthly newsletter. 3. Get Organized. Be an Enabler. Build an Infrastructure.

14 B2B Blogging Best Practices from Creation to Promotion

KoMarketing Associates

In a recent team training session, we attempted to set our own guidelines, identifying several best practices B2B bloggers should follow from idea creation all the way through to promotion. Leverage Communities: Several large social networking sites host communities or groups, where users can share thoughts or communicate with others interested in a shared interest.

Help #Nifty50 Kids find a corporate sponsor. Unveiling New Logo – More you Pin the More Kids Win! Please Share!

Blue Focus Marketing

The #Nifty50 hashtag community quickly took off as a result, leading to increased visibility and an expanded followership for the many men and women who made our lists.  Members of the marketing and social media communities were thrilled to see their hardworking colleagues gain the recognition they deserved, and we are very proud to be bringing the awards back for a second year.