Trending Sources

IBM Social Computing Guidelines

Buzz Marketing for Technology

IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. So we turned to IBMers again to re-examine our guidelines and determine what needed to be modified. IBM Social Computing Guidelines: Executive Summary. Blogging guidelines.

Making Rain: Our Young Professionals Best Practice Guidelines to Becoming a Marketing Superstar

Marketri

Unfortunately, there aren’t any “one size fits all” guidelines. Get involved in your community. Network at larger specialty / niche trade events for additional referral sources and prospects. Establish closer client relationships by actively networking with clients outside of work. In our recent blog post, Learn to Market Now! Linkedin Profile.

Google+ Now Lets Users Create and Join 'Communities'

Hubspot

Earlier this week, Google+ rolled out its latest new feature thingy -- Google+ Communities. I'll explain what they are and how to set them up in detail in this blog post, but the long and the short of it is they're little online communities on Google+. What Are Google+ Communities? Google+ Communities are places for people to gather around a specific subject matter.

Google Plus Communities: Connect Your Brand Like Never Before

WindMill Networking

In its relatively brief history, Google+ has rolled out more new features faster than any other social network. Google+ now has a groups feature called Communities. And here’s some really great news: Communities are wide open to brand pages. Not so with Communities. Brand pages can use Communities exactly like persons. What Are Google+ Communities ?

Staffing and Launching Your Content Marketing Program

And as a community has coalesced. Simul- taneously, the pool of freelancers we use through our own network has. setting and documenting clear guidelines that ensure. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. So was I.

The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

Buzz Marketing for Technology

Things You Can Do to Begin Developing Your Personal Learning Network. If youre new to this world, personal learning networks are created by an individual learner, specific to the learner’s needs extending relevant learning connections to like-interested people around the globe. Ways to Begin Building Your Personal Learning Network 1.0 1-Join a professional social network.

40 Ways to Get Banned From the Top 5 Social Networks

Hubspot

omgsohungry), but the ones that help alleviate things like spamming, bad content, and a poor community experience. It's not a perfect system the social networks have worked out, but it's important for marketers to know -- because believe it or not, lots of marketers are breaking these rules and don't even know it. Sometimes the Twitter community self-polices. Seriously!

10 Commandments for Effective Online Social Networking

Sazbean

Here is a ten-step game plan for effective social network engagement. These are ten practical guidelines that will make you a better member of the social networking communities in which you participate. 1. Your value as a participant is judged in keeping with the value you provide the community as a whole. – 10 Commandments for Effective Online Social Networking by Paul Chaney. Pull, Don’t Push. One of the first lessons you will learn very quickly when engaging in social media is that traditional forms of marketing don’t work as well.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. Crane (1972) first described the loosely-affiliated but highly interactive networks of scientists as "invisible colleges." Community Data System.

Small Business Help from The Visa Business Network

Sazbean

Visa recently created a network and website, The Visa Business Network , to help small business owners get the answers they need so they can get back to work. I was asked to take a look at the network and give some feedback (I have not received any compensation or guidelines/requirements for this feedback). Answers can also be “graded&# by the community.

The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?

It's All About Revenue

by Amanda Batista | Tweet this Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ and Oracle Eloqua) wanted to explore the use of third party content in our recent report – Eloqua Community: The State of Content Marketing 2014. Checklist of questions: Who is our target audience?

Are You Ready for Social + Mobile + Big Data + Cloud?

Biznology

However, any technology that provides a means to break down barriers can also serve as a challenge to the existing power structure.  It is not hard to imagine that the leadership of an organization might be concerned about creating an employee community or a customer forum if they do not understand that these communities usually self regulate.  Photo credits: www.roadtrafficsigns.com.

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Hint: it helps to have a community manager. More than 80% of U.S. Twitter and SEO.

Corporate social media guidelines emerge

grow - Practical Marketing Solutions

Between open community and terms of employment? In a recent article, I forecast that companies would have to provide strict guidelines and hierarchical lines of communication in this new era, just as it had in the old. Predictably, the first hard guidelines are coming from news organizations, where the lines between reporting and personal commentary cannot be blurred.

8 Ways to Increase Social Media Interaction

Sazbean

Distribute Your Content - It’s awesome when your readers submit your work to social networks, but that requires that you actually have readers. Until you’ve grown your audience, distribute your content out through your various social networks and share it anywhere it makes sense. Just be aware of any community-specific guidelines. Chat it Up!

The Do’s and Don’ts of Using Facebook for Business

Sazbean

Here are some critical DOs and DON’Ts that will provide a basic guideline for running a wicked good page. If you’re looking to engage with your Facebook community and generate good will among potential customers, make them smile a bit. Facebook is a community, not a place for formal advertisements. Marketing Social Media Social Networks DO: Keep it light.

Creating a Social Media Persona to Maintain Brand Consistency

Sazbean

Besides having brand guidelines, creating a social media persona can make it easier for those involved to understand how the company brand should sound and act online. brand persona is the set of guidelines for how your brand should sound and act. Marketing News & Notes Social Media Social Networks StrategyUnderstanding Your Social Media Persona.

Tasti D Lite: The Flavor of Social Branding

Blue Focus Marketing

However, any brand that chooses to remain aloof will be absent when a disappointed consumer broadcasts their bad experiences to their network. Branding Communication Content Marketing Employee Branding Marketing Social Media Community Social Media Marketing StrategyCreate a brand customers crave . Get Engaged, and be Engaging. Acting Transparently and Authentically. tastidlite.

Media 23

Clearstep Business Community : Clearspace: Clearstep

Buzz Marketing for Technology

Online Communities Build, manage and measure your community successfully. Clearstep is a gathering place for Online Community and Internal Collaboration practitioners to interact, share best practices, and gain access to a much wider range of perspectives on common community and collaboration issues. As Director of Social Enterprise Evangelism, Gia is on the front lines of social networking and collaboration. Please check out the communities and join the conversations. Re: Key Tools for social network productivity. Community Guidelines.

Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity

Ensure brand resources are readily available to employees — such as information on corporate identity standards, brand guidelines, and the company’s mission. Encourage your more outgoing employees to volunteer in the community and attend events that boost exposure for your business. Guest post by Liz Greene. 65% saw improved brand recognition. 7% had better brand loyalty. It’s simple.

Best 115

What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall

KoMarketing Associates

There are so many new opportunities (applications, communities, articles) being released in the online marketing space that it is easy to get overwhelmed or simply off track. For social media network development, dedicating fifteen minutes daily to a particular channel may be what is needed to get back on track and feeling productive. Contribute To The Community.

LinkedIn Photo Advice : The Why, What and What Happened?

WindMill Networking

LinkedIn , like any other social media channel, is a social networking platform. This means that people are networking with each other while revealing who they are and what they do. Why would you be on a social networking site and not display who you are? As a professional networking site, there are guidelines to determine which types of photos are appropriate.

Increasing Customer Engagement …Do You Matter to Your Prospects and Customers?

LEADership

Switching cost:  The incumbent gets a huge advantage, especially in high cost/high risk/network effect instances. Update your social platforms with stories that are of interest to your community of users and potential customers. Set your guidelines and regulate the conversations to ensure there is no “noise pollution”. It’s all good, I enjoy the adventures. Be Socratic.

5 Ways for B2B Companies to Engage on Facebook

Social Media B2B

However, Facebook has more than 500 million reasons for B2B companies to create and foster an interactive, informative community for employees, partners, customers, retailers and distributors. Repurpose that information on Facebook, making sure it’s relevant and interesting to this particular community. What did you do this weekend?&# can go a long way to making your Facebook page a community destination instead of a promotional content dump. Facebook updated its promotions guidelines at the end of 2009 to better regulate contests held and promoted on its site.

Social Network Analysis - KM4DevWiki

Buzz Marketing for Technology

Social Network Analysis. Social Network Analysis. Social Network Analysis. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities." Social Network Analysis (SNA) is a method for visualizing our people and connection power, leading us to identify how we can best interact to share knowledge. The presentation of the map is good in the way you can zoom in and out of the whole network or to particular hubs (and you can save it as a PDF).

FAQ 2

Meet Us At WordCamp Miami!

EMagine B2B Blog

While each conference may vary depending on the local organizer and speakers attending, they do follow a few strict guidelines, such as: It’s about everything WordPress. This means that the content and the session tracks talk strictly about using and developing WordPress as well as some of the issues the local community has with using this rapidly expanding platform. What is WordCamp?

10 lessons on Walmart’s social media strategy

Biznology

ESTABLISH GUIDELINES: There are  guidelines  on engagement, location-based promotions for associates and “Walmart Moms” who post or publish. MAKE YOUR BLOG A COMMUNITY AND KEEP IT REAL:   “Walmart Moms”  started in the late 2000?s. LISTEN TO THE DATA:  WalmartLabs  uses such spikes in social network chatter to predict demand for out-of-the-ordinary products. In

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity

They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method. Follow Google Webmaster guidelines well – this is now the only option. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair.

How to achieve 1 billion impressions

Biznology

Use community insights to inform strategy. Use conversations taking place in your community to shape upcoming content, and make your messaging as timely as possible. Marketers have been adhering to brand guidelines for years, but with the plethora of media and content formats (think a Facebook post versus a Tumblr GIF), this becomes more complex. Plan for the unexpected.

This Week in Content Marketing: Ad Blocking Is 2015 Phrase of the Year

Junta 42

In a related story, The Interactive Advertising Bureau last week expressed mixed feelings about the Federal Trade Commission’s new guidelines for native advertising. My favorite idea from Joel: To be successful, we must adopt an integrated network strategy that has three main elements, which I outline in the podcast. 4. This week’s show. Content marketing in the news.

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Six Key Elements of Successful B2B Social Media Strategies

KoMarketing Associates

The ability to stand out amongst the masses requires regular participation, quality content and an active network in the community. In order for B2B marketers to create an effective and sustainable strategy in any social media community, here are 6 key elements. Being able to contribute effectively in a social media community requires focus on objectives defined. Focus.

9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]

Hubspot

Whether you''re using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make an effective Cover Photo is crucial. Bonus: If you need help creating cover photos for all your social networks, we''ve created free templates you can use for Twitter, Facebook, LinkedIn, YouTube, and Google+. You probably guessed it by now. Seriously.

How Coca-Cola Turned Its Digital Publication Into a Global Phenomenon

Contently

In 2015, Coca-Cola made a global commitment to inspire communities to become more active with a series of local initiatives. Of course, not all content is about community sports. for example, Moye sources 75 percent of his freelancers from the Contently talent network, where local journalists and bloggers create their own beat within Journey guidelines.

7 Personal Branding Lessons You Learn by Falling in Love

grow - Practical Marketing Solutions

By  Dr. Amit Nagpal, {grow} Community Member. The first guideline I share with a new client is, “You don’t build a personal brand. Personal Branding starts with an honest attempt to find the needs of your community members and then looking for opportunities to collaborate. Love and personal branding, both are primarily about sharing and caring. Lesson 3) Help people grow.

6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Per Google guidelines , your Merchant Center account lets you manage your product information, while your AdWords account helps you manage your ads and campaigns (in this case, of your product information).

How to set up a Social Media Command Center

grow - Practical Marketing Solutions

By Rick Wion, {grow} Community Member. Social community management. This is a big financial and strategic commitment and I hope these guidelines have helped you think through the possibilities for your organization. 25 ideas for your social media network strategy How to find homegrown content marketing evangelists. By Rick Wion, {grow} Community Member.