Communities, SME and Wiki - B2B Marketing Zone

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Lots of diverse versions of this.

Social Media

Social Media Communities Wiki Work Management

B2B marketers are stumbling in the dark

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. A valuable wiki is only the result of behaviors over the course of time.

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B2B Marketing Zone

Nuggets from Social Media workshops as of late. : Community Group Therapy

B2B marketers are stumbling in the dark

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