Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Comes from a Google IP address. Now it seems we need to add Gmail–which is prefetching images under certain circumstances–to the list, too.

Email Marketing 106

Email Marketing Privacy Protection Open Rate Trigger Marketing 106

Litmus

DECEMBER 7, 2022

Want to learn more predictions—from both the Litmus team and the email community? Data privacy will demand that social media and email cross-pollinate. Their support, combined with Google and Yahoo’s existing support, will bring BIMI to the forefront for marketers in 2023.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. Head over to the Litmus Community. We know that’s coming in 2023 for Google, but [as for] Safari, they’ve had the ability to shut down tracking on that browser for quite some time. Got more questions? Let’s start with the basics.

Privacy Protection 98

Privacy Protection Privacy Webinar Metrics Deliverability 98

Adobe Experience Cloud Blog

APRIL 20, 2020

Google recognizes PWAs as well, so they may very well be here to stay. Smart tools such as Mozilla’s Enhanced Privacy Protection are leading the web development community to more transparent, GDPR compliant website tracking. Creating Pre-made templates. And this is a trend to watch in AI website building going forward. .

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

SmartBug Media

MARCH 18, 2019

In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Integrations: HubSpot, Mailchimp, Marketo, Pardot, WordPress and Google Analytics (Pro and Enterprise only).

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Litmus

FEBRUARY 27, 2024

As Google goes, so does the rest of the market. It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. That’s a great way to ruin your deliverability and your brand reputation in one go.)

Sales Management 85

Sales Management Opt-out Privacy Opt-in 85

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. and is likely to be a blueprint for other states to follow.

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103