Paul Gillin
JANUARY 16, 2012
At BASF Chemical, a $100 million European chemical supplier with 109,000 employees, the goals were three fold: Encourage networking, share knowledge and improve collaboration across the far-flung organization, said Dr. CheeChin Liew (right, @twiliew ), Enterprise Community Manager. “You want people inviting others to join the community.”
Paul Gillin
JUNE 29, 2011
One is Element14 , a social community for engineers sponsored by an electronics distributor of the same name. Over the last quarter alone, more than 500,000 people visited the online community, spending over 65,000 hours researching, collaborating and communicating with fellow engineers. This is a commerce play, incidentally.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Paul Gillin
JUNE 4, 2010
Google is about scale. That’s unsettling, because Facebook is to the social Web what Google is to the Web. Tags: Social Media advertising communities events innovation journalism marketing newspapers social_networks twitter davidweinberger masstlc. The only difference with Web 2.0 Apple is about art.
Paul Gillin
OCTOBER 7, 2010
For example, when I consult TripAdvisor to make a hotel reservation or Google Maps to find a restaurant, I put faith in the advice of total strangers. When my iPod went on the fritz this week, I became briefly involved in communities that provide diagnosis and repair advice, but it’s unlikely I’ll ever visit those places again.
Paul Gillin
JUNE 18, 2013
Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. Speak in the language of the community. What are three or four things social media marketers should do, and explain why they’re important. Each social network has a different culture and style.
Paul Gillin
MARCH 13, 2012
In order to attract the thousands of new customers they’dd need to recruit each day, vendors will have to become experts at cultivating communities and working with partners and even competitors. Apple IOS for the iPhone came in first at 90%, followed closely by Google’s Android for smart phones. HTML 5 was a strong third.
Paul Gillin
MARCH 10, 2011
As they grow their profile in the community, people will start seeking them out for business. Also, if you plan to post regularly to groups in your field or industry, consider choosing open groups so that you get the additional Google love. This is a good way to make your groups more visible. Promote in Groups.
Expert insights. Personalized for you.
50 
Let's personalize your content