Chris Koch

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Where is your mobile marketing center of gravity?

Chris Koch

Dragon has been perfecting its voice-to-text abilities for decades through its PC software and MapQuest (I still prefer it to the Google Maps gorilla) has been honing its route guidance for many years. Consulting firm CSC meanwhile, built a tree trunk called WikonnecT that is a B2B online community for the insurance industry.

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3 factors in winning the social media horse race

Chris Koch

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. The Google+ factor: Battling for social network supremacy (prsa.org).

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3 factors in winning the social media horse race

Chris Koch

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. The Google+ factor: Battling for social network supremacy (prsa.org).

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I don’t want to lose you!

Chris Koch

I noticed the other day that it comes up right next to my new website in Google search when you’re looking for my blog. So please, please come to my new site and join back up so I can continue to have you as part of my community. A blog is nothing without community. Just do nothing and I will disappear forever.

RSS 100
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Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

To oversimplify it, if you want to sell more ERP software , you should use keywords like “enterprise software,” a lot on your blog so that Google associates your blog with your company’s area of expertise. In Google analytics , you can drill down by country—even by city—to see where your traffic comes from. Find and nurture your VIPs.

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Why Twitter is for old people

Chris Koch

Thankfully, adults have another context for developing relationships: communities of learning. Create your own ad hoc community. Like any good social media tool, Twitter’s foundation is conversation and community through sharing. Viewed in that context, my reaction to Twitter is the same as her’s: “Yuck.&#.

Twitter 100
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Does integrity make you a social media loser?

Chris Koch

I don’t know anyone whose content I would recommend to my followers every time (and I have 135 feeds I follow in Google reader). What a ridiculous notion, that someone’s content is worth tweeting every time. Now I wonder.