When does content need to be mobile?
Chris Koch
MARCH 5, 2010
One company’s mobile application is tied to a wiki-based sales enablement website that lets salespeople generate actions and updates and get updated information from the road.
Chris Koch
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Three steps for B2B marketers to build a personal social media presence
Chris Koch
JUNE 26, 2009
You stand a better chance of learning more about how to accomplish your goals at work if you can engage with a community of people that face all the same challenges you face. Here are some important B2B blogs that I track: Acquiring Minds: A B2B Lead Generation Blog. WordPress also has a great support community. Conversations.
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Why Tut would have been buried with his iPhone
Chris Koch
MAY 7, 2010
The next step is to create communities around the applications so they can all geek out on it together. One of the most depressing aspects of PC applications is that they are basically time bombs that self-destruct with each passing generation of operating system or processor. Collecting is fun.
How to measure influence in social media marketing
Chris Koch
MAY 6, 2011
Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys. These fall into two categories: The number generators. Indeed, science tells us that monkeys would rather look at pictures of high-ranking members of their troop than eat.
3 factors in winning the social media horse race
Chris Koch
AUGUST 23, 2011
Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. Seems everyone has an opinion about Google’s G+. And as usual in a situation where little data exists (yet) to support fact-based opinions, most of them are extreme.
3 factors in winning the social media horse race
Chris Koch
AUGUST 23, 2011
Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. Seems everyone has an opinion about Google’s G+. And as usual in a situation where little data exists (yet) to support fact-based opinions, most of them are extreme.
There is no social media strategy, only marketing strategy
Chris Koch
FEBRUARY 24, 2010
Social media simply makes starkly plain what we’ve known for some time but haven’t had to face yet: We don’t have a lot of content capable of generating trust and relationships. Trust comes from buyers deciding that providers are as interested in their concerns and needs as they are in selling stuff.
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