Martech Advisor

SEPTEMBER 11, 2019

Millennials and Gen Z are alike when it comes to using the tools, recent technology, and popular social media channels. But they differ on how they use social media, their purchase power, brand perception and interaction, and how they shop online. Gen Z is active on Snapchat, YouTube, or Instagram. Leverage Video Platforms.

Social Media 74

Social Media Effectiveness Media Marketing & Strategy 74

nDash

DECEMBER 23, 2021

Social Media Strategies Summit. Social Media Marketing World 2022. Host: Social Media Examiner. Social media plays an integral role in a company’s content marketing strategy , and the Social Media Marketing World 2022 conference is the place to learn about its continuous change. Host: Gartner.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

KoMarketing Associates

MAY 16, 2013

In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Based on Blue Ocean Market Intelligence’s “ Fortune 100 Social Effectiveneess Index ” and our own social media knowledge, we’ve identified 10 of the best B2B Facebook pages out there.

Facebook 120

Facebook B2B Gartner Best Practices 120

Brandpoint

JUNE 18, 2020

For now, you may wish to turn off or pause “robots” used for your marketing functions, from pre-loaded social media posting software to programmatic ads that pick up on bad cues to automated emails driven by website registrations or pre-scheduled software,” advises Steve Cocheo of The Financial Brand. Full use of social media.

Work Management 118

Work Management Marketing Management Service Planning 118

ClearVoice

MARCH 8, 2022

’ Amy launched her own business backed by plenty of experience; she was once a former contributor to, and Facebook Community Manager for, the Social Media Examiner, and as director of content development for Anthony Robbins Cos. Lilach was a social media content pioneer when social media first became a thing in the 2000s.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process. Private brand communities vs. Facebook.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 155

Social Media Media Paid Content Work Management 155

Onalytica B2B

MAY 12, 2016

billion in 2018: VR technology has evolved dramatically in recent years, companies like Samsung, Sony, Google and Oculus and HTC are now all names associated with VR for gaming, social and mobile platforms. MAPPING THE COMMUNITY. What we discovered was a very engaged community, with much discussion between individuals and brands.

Work Management 0

Work Management Brand Identity Branding Lead Scoring 0

Outbrain

APRIL 20, 2020

At the Gartner Digital Marketing Conference in 2017, research leaders presented how voice search is seeing an ever-increasing share of search volume. Think of it as content marketing, except that you’re doing it on a social platform instead of your website’s blog section. Optimizing for Voice Search Technology. Signing up for HARO.

Paid Content 32

Paid Content Marketing & Strategy Marketing Strategy Buyer Personas 32

Top Rank Marketing

DECEMBER 4, 2023

Gartner’s insight that “Data-driven marketing strategies can help to target and re-target the ideal customer” is particularly relevant in crafting content that resonates with specific business audiences. Check out the top 30+ AI tools for marketers now.

Marketing AI 129

Marketing AI Trends B2B Marketing Content Marketing 129

Moz

JANUARY 22, 2019

And these prospects come from a gamut of methods such as SEO, content marketing, social media marketing, paid ads, and cold outreach. Social networking People use social networks for everything nowadays, from getting advice to looking up reviews and referrals. Social proof builds trust and helps increase conversions.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Hubspot

NOVEMBER 16, 2012

The report detailed a trend existing among B2B and B2C companies alike -- hiring an individual to oversee customer communications and customer happiness. Roles under this subset include community managers , customer experience designers, and customer communications officers. Social Media as a Core Skill.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Marketing Insider Group

APRIL 20, 2021

Later, they seek that brand’s videos on YouTube, search their blog when they need a trustworthy take, and buy from them when the time is right. This Gartner infographic offers some (albeit unorganized) inspiration. Content from other brands becomes mostly irrelevant because you can build your own community.

Blast Campaigns 340

Blast Campaigns Content Marketing Planning B2B Thought Leadership 340

Single Grain

MARCH 9, 2021

Lastly, promote your content on B2B niche platforms and community websites, including LinkedIn , to reach more customers and drive more traffic to your website. Step 2: Promote your webinar and podcast extensively via social media and email. Step 6: Publish your webinar on YouTube. Do you work with other businesses?

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

EveryoneSocial

OCTOBER 26, 2021

Whether you’re a marketer or social media expert — or even if you’re just a social media savvy executive — you’ve probably come across the term dark social lately. It may come as a surprise though to learn that the idea of dark social has actually been around for years. So what exactly is dark social? Why’s that?

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Sprout Social

JANUARY 20, 2021

Keyword research tools, social media listening data and review sites are goldmines for market research that are oftentimes overlooked. With the answer to these questions, you can build out content, SEO and B2B social media strategies that improve the visibility of your brand and deliver hyper-relevant information to your target audience.

Work Management 113

Work Management Marketing Management Research B2B Marketing 113

Outgrow

SEPTEMBER 30, 2022

Dan has previously worked with clients like GBH (Boston’s NPR), Harvard Business Review, NYTimes R&D, Gartner, Drift, Ring Doorbell and a lot more. And I saw that there was a big community out there of people that were doing SEO professionally full time. Should we do YouTube, TikTok, Instagram, or LinkedIn?”

SEO 52

SEO B2B Marketing Marketing & Strategy Marketing Strategy 52

SnapApp

DECEMBER 4, 2017

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Social Media Examiner. . 81%+ of marketers found that increased traffic occurred with as little as 6 hours per week invested in social media marketing. MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Martech Advisor

FEBRUARY 14, 2020

Customer centricity and experience have cemented themselves as guiding principles, and marketers today understand the power of building deeply personalized connections and relationships with a community of advocates. With that mindset, the opportunities are endless.

Planning 66

Planning Gartner Opt-out Budget Programs 66

Heinz Marketing

SEPTEMBER 13, 2021

If you are joining live on LinkedIn, let’s see we got LinkedIn, YouTube, Facebook. Very excited to have with us Tiffani Bova, who many of you have likely heard of and read from and seen at conferences, long time analyst, spent over 10 years at Gartner, and is currently the… I want to make sure I get this right.

B2B Sales 111

B2B Sales Cross-Selling Work Management Enterprise Management 111

Inbox Insight

APRIL 23, 2019

For example ‘Twitter’, ‘Inbox Insight’, ‘LinkedIn’, ‘Facebook’, ‘YouTube’…etc. This could include B2B publishers, business or technology-focused online communities, or even social media groups. Navigational Search Queries: These are Search terms users are actively using to find a specific page or website.

Buyer Intent 49

Buyer Intent Intent Data Demand Generation Intent 49

Metadata

FEBRUARY 22, 2021

You have to almost just get good at answering the question without really having a quantitative Gartner report or something to point to. We used to track how many people put inbound marketing in their job title on LinkedIn, and all sorts of things like that around how much is this having an impact on the world of marketers in that community.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

B2B Marketing Savvy

SEPTEMBER 17, 2009

Even if your target communities are exceptionally narrow, odds are these sites capture some segment of your audience base if you embed content. YouTube: 85 million video views/day. Certainly consumer brands are early adopters, but the B21B aspects of social media networking are fast gaining traction. Game Faces blog.

Social Media 40

Social Media Advertising Agencies Paid Search Agency Ideal Customer Profiles 40

Hubspot

JULY 20, 2016

In a recent SensorTower study , Pokemon Go is outperforming all social networks on the amount of time people spend in the app. For local businesses, from large cities to small communities, spending on Pokemon Go ads is a new and exciting way to get more customers. Everyone is a videographer - Thank you YouTube.

Marketing AI 28

Marketing AI Advertising Channels Work Management Marketing Management 28

Hubspot

NOVEMBER 14, 2011

It's not only how to leverage the tools that automate their offerings—from email and search to social media—but access to a comprehensive set of resources to develop the type of relevant content their customers need. ” Marketers are frequently challenged by how to implement and achieve marketing automation. Align That!

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Work Management Top of Funnel 28

Optinmonster

NOVEMBER 15, 2022

Community-Building Lead Magnet Ideas. For example, The Ultimate Social Media Swipe File includes 72 headlines for social media posts that you can simply, well, swipe! The YouTube Traffic Report – this report pulls together the statistics on YouTube traffic, so it didn’t require any in-house data collection to create.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), Imagine that you’ve recorded a video for your YouTube channel.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), And don’t just think YouTube. The Complete Guide to YouTube SEO.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Online Marketing Institute

JUNE 22, 2009

Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. See it here.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Sharpspring

OCTOBER 2, 2019

While we may not see flying cars outside our windows quite yet, you could argue that we are already experiencing this elusive ‘future’ Thanks to internet and mobile phone technology, every corner of the planet is connected to a global community centered around the sharing of knowledge (and the occasional kitten playing a piano gif ).

Trends 62

Trends Planning Paid Search Agency Mobile Advertising 62

ClearVoice

SEPTEMBER 7, 2022

According to Gartner , the typical B2B buying group consists of about six to 10 decision-makers. Holiday content trends may come and go, but showing gratitude for your customers and community will never go out of style. shouting out your customers or members of your audience on social. Can you bundle a product or service?

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Planning Content Marketing 98

Golden Spiral

NOVEMBER 20, 2020

” It's time to meet three content queens and learn how they write marketing copy—articles, eBooks, social posts, and emails—that: rank higher on Google. and build better customer communities. Recent Articles by Mia Major: How to Boost Your Community's Morale this Holiday Season. You've heard “Content is King.”

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

Single Grain

JUNE 17, 2019

Here are some tips for understanding your readers better: Join social media groups where your readers hang out and exchange views. A good strategy is to browse through conversations on popular communities like Quora, Reddit, Medium and LinkedIn. Some general sources for credible data include: Gartner. TechCrunch. Google Scholar.

Tips 111

Tips Lead Scoring Lead Ranking Banners 111

Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145