Oktopost

MARCH 26, 2024

How it works B2B organizations, whose primary channel is LinkedIn, need easy ways to communicate with their community in the same place where they manage all of their social media activities and interactions to scale their customer care efforts. The longer a lead is left unattended, the colder it gets.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Scoop.it

APRIL 4, 2019

On April 2nd, 2019 , the world said goodbye to Google+, a social network created by the search engine giant. Almost half of US internet users never visited Google+ as of 2018, and Google+ held less than 0.3% of social network market share in the UK. Private Google+ communities. The Advantage of Private Google+ Communities.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

B2BMarketing.net

APRIL 18, 2024

We’ve seen people who have used podcasting as a way to move leads down the funnel.” By carefully selecting guests, strategically incorporating soft sells, and maintaining a warm relationship, podcasting becomes a powerful tool to move leads down the funnel. Podcasts provide a unique way to warm up potential leads.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

Hubspot

AUGUST 30, 2018

Online communities can create meaningful connections that lead to long-term relationships -- but if you only have conversations online, you risk losing that personal touch. Align your offline community with your company’s mission. What do you want to achieve with your offline community? What do they like about you?

Communities 70

Communities Online Marketing Ad Building Advertising Agencies 70

Marketing Insider Group

OCTOBER 27, 2020

This article discusses how you can create an effective post-event follow up strategy to sustain the momentum created during your virtual event, and nurture your leads through the sales funnel. Be Swift with Post-Event Communication. Create Attendee Communities to Continue Engagement. Send Post-Event Surveys to Attendees.

Lead Scoring 314

Lead Scoring Lead Ranking Tips Leads 314

Unbounce

OCTOBER 18, 2021

It’s simple and gets straight to the point: We aim to close the gender gap in tech, as well as empower women in any field or life aspect within our community. It All Starts with Community. I always knew what the main ingredients were going to be from the start: education, community, feminism, and tech,” Laura explains.

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

The Point

NOVEMBER 27, 2018

And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. DK) One factor is the new Facebook algorithm , which prioritizes friends’ content over that of companies, so organic reach on the largest social network has gone down dramatically. Click To Tweet. (HS)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Oktopost

FEBRUARY 7, 2022

With her extensive experience working with social media for a diverse group of organizations and clients, Milena is recognized for her ability to produce high-quality content for different social networks, and for using digital marketing initiatives to increase engagement, conversions, and click-through rates. Love Going Behind the Post?

Social Media 170

Social Media Work Management Media Digital Marketing Funnels 170

Onalytica B2B

NOVEMBER 15, 2018

May be very active on social networks that would be considered more personal e.g. Facebook and Instagram. • No social posts on topics that drive advocacy for the brand. • No social engagement with other employees. • Audience size: Up to 1,000 online (LinkedIn and Twitter combined). Networkers. Connectors.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

InsightSquared

FEBRUARY 20, 2020

And an even smaller percentage are qualified and move through the funnel. Instead of an outreach tool, treat your LinkedIn network as an engagement space where you can find authentic interactions and understanding of the space you’re working in. Establish trust, engage in conversations, build an active community.

Top of Funnel 156

Top of Funnel Tools Cold Calling Linkedin 156

Oktopost

APRIL 9, 2024

Faster buyer journeys- Getting your messaging through to leads before they’ve even made a move toward a purchase means you won’t need to spend as much time nurturing them and convincing them to progress further down your sales funnel.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Strategic-IC

APRIL 6, 2022

Those statistics don’t show what is REALLY being shared privately through Slack channels or other online communities. This is the challenge of Dark Social and the Dark Funnel [more on which is which later]. But, just because Dark Social and the Dark Funnel exist in the shadows, you simply cannot ignore it. Online communities eg.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Marketing Insider Group

OCTOBER 18, 2023

Would you like to attract the kind of passionate fanbase that the cable news networks have? A gripping retelling on a news site can move the community to rally in support of the victims with volunteer aid or donations. Then, you should work with your marketing team on adding more journalistic content to your mix.

Top of Funnel 286

Top of Funnel Tips Content High Quality Lead 286

Oktopost

NOVEMBER 12, 2020

Not surprisingly, social networks do the same. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Vidyard

OCTOBER 26, 2021

KITCHENER, Ontario – October 26, 2021 – Vidyard , the leading video platform for businesses, today announced the launch of Sales Feed , a digital media network dedicated to serving a new generation of sellers with the latest sales tips, news, and entertainment. Episodes 1-6 are now available. Now live on the Sales Feed YouTube channel.

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

Buffer

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Webbiquity

APRIL 30, 2020

With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. Almost half of the world’s population is using social networks, and not just for socializing. Facebook is the largest social network with more than 2.5 billion active users.

Tools 232

Tools Social Media Social Networks Work Management 232

Contently

DECEMBER 10, 2020

In years past, we used these events to network with customers and prospects, and showcase new product releases. As we think about 2021 going majority virtual, getting the right content into the hands of your customers and prospects at different stages of the marketing funnel becomes even more critical. Doubling down on content.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Buzz Marketing for Technology

JULY 28, 2010

The results being most of the time we get ambivalent buyers into the top of our funnel and we have to work hard to close them in order to prove value to the organization and contribute to growth. This is something I am working on for FY11 and will be more than just a social network for our best customers. Tweet This!

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Marketing Insider Group

JUNE 14, 2021

Consider your marketing funnel when setting specific, measurable, attainable, relevant, and timely (SMART) goals for your video marketing strategy. It can be an excellent network for generating quality leads and growing an international audience. The audience is primarily B2B , highly educated, and higher earning.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Metadata

OCTOBER 19, 2022

DEMAND Community launch. However, there was still a piece of that funnel that Metadata didn’t see, and that’s the content on website conversion landing pages that are used with Metadata campaigns. Metadata also launched the DEMAND Community, to connect B2B marketers across industries and growth stages. 2nd annual. 30+ speakers.

B2B Marketing 52

B2B Marketing Demand Marketing Analytics Tools Paid Search Agency 52

Marketing Insider Group

DECEMBER 26, 2017

Just recently we asked the ProBlogger Community to submit their stories of starting a blog, and their tips for those considering starting a blog in 2018. Mistakes: Before discovering ProBlogger, she heard advice to create webinars and funnels and forgo blogging. She also fell into the trap of buying too many books and courses.

Blogger 255

Blogger Tips Comparison Top of Funnel 255

Sprout Social

JANUARY 31, 2024

Off-platform activity such as traffic from search engines or social networks can help you here, too. Prioritize platform and community engagement Marketers love to debate YouTube’s status as a social network. But the platforms’ ongoing Community features signal how the platform is getting more “social.” Video duration.

Youtube 97

Youtube Work Management Social Networks Eye-Tracking 97

Televerde

MARCH 20, 2024

Endorsement Engagement – Endorsement engagement represents a significant leap in the value of social interactions, with users sharing your content within their networks. This actionable engagement directly correlates with potential sales and conversions, marking a critical point in the conversion funnel where interest transforms into action.

Top of Funnel 52

Top of Funnel Word of Mouth Digital Marketing Funnels B2B Sales 52

MKT1

OCTOBER 24, 2023

Marketers and sales teams love RevenueHero’s built in meeting hand-off, routing logs, native integrations with the GTM stack, custom branding, and insights at every step of the conversion funnel. Once you can drive higher full-funnel conversion at a larger scale, expand your efforts in this market even more.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Tomorrow People

NOVEMBER 17, 2021

Whether it’s through launching a product marketing campaign or creating top-of-the-funnel blog content, people who have heard about your brand are more likely to choose you over an unknown brand. Communicating your brand meaning is about making sure your customers know exactly how well your product or service satisfies their needs.

Paid Search Agency 156

Paid Search Agency Work Management Marketing Management Companies 156

Sprout Social

OCTOBER 12, 2020

We need a complete content funnel optimized at each stage for conversion. A content marketing funnel, of course, is only as good as its ingredients. In this article, I’ll discuss how marketers can create a social media content funnel to support three stages of the funnel: awareness, consideration and conversion.

Top of Funnel 142

Top of Funnel Acquisitions Advertising Funnels Digital Marketing Funnels 142

Onalytica B2B

NOVEMBER 22, 2018

Brands have a whole network of influencers right at their fingertips: their employees. Your employees know your brand inside and out and have networks that trust and value their opinion. Do you want top of funnel awareness, or to drive outcomes? Listen to the influencer community to feed your content strategy.

Planning 266

Planning Tips Top of Funnel Work Management 266

Content Standard

SEPTEMBER 21, 2023

From creating a seamless customer experience matrix to crafting a digital-ready value proposition and rethinking the marketing funnel, Todd shares practical strategies for marketers looking to modernize their content experience and drive lasting growth. They can swiftly transition from brand awareness to purchase in seconds.

Storytelling 84

Storytelling Digital Marketing Funnels Brand Identity Branding 84

Sprout Social

JUNE 29, 2020

Regardless of which platform universities choose, social media enables universities to cultivate a sense of community for students and to engage with their alumni base. And though some may view social as little more than an awareness play, the reality is social can support higher education institutions at all stages of their marketing funnel.

Marketing Funnels 130

Marketing Funnels Top of Funnel Marketing & Strategy Marketing Strategy 130

Oktopost

APRIL 4, 2022

A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. Instead of focusing on branded product videos, which flopped on the popular social network, she focused instead on humor. But where do B2B marketers fit in? How has she done it?

B2B 118

B2B Youtube Top of Funnel Verticals 118

The Marketing Blender

OCTOBER 28, 2022

17 networking tips for business professionals. Networking is a vital skill for any business professional. No matter what industry you’re in, chances are that you’ll need to network at some point in your career. Networking Tips: How To Get Started. Network Tips: Do’s and Don’ts. Networking Do’s.

Tips 98

Tips Marketing Budget Business Allocation 98

Rev

AUGUST 23, 2023

Customers should move through the sales funnel almost without even knowing it. Key advantages include customer satisfaction, reduced sales and marketing costs, faster user adoption, viral growth and network effects, data-enabled iteration, upsell and expansion opportunities, and differentiation from competitors in an already volatile market.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Zoominfo

APRIL 17, 2019

We’re speaking, of course, of the sales funnel. The sales funnel represents the theoretical customer’s journey to making a purchase. Marketers structure their entire strategy around moving prospects through the funnel, towards the ultimate goal of winning a new customer. The Sales Funnel. Why is the sales funnel outdated?

Top of Funnel 228

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

MKT1

DECEMBER 18, 2023

Thanks to our end of year sponsors… We only include sponsors when we’ve received a positive recommendation from the MKT1 community or our portfolio companies. FUNNEL MAPPING : To build the proper foundation for both your fuel and eneinge, you need to map your funnel.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. They can also guide users through the sales funnel , increasing conversion rates. Encourage sharing by making it easy and rewarding for users to spread the word to their networks.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87