Social media ROI sucks! (Or, you can prove anything if you send out a survey)
ViewPoint
MARCH 6, 2014
Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising.
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