SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform? American event technology company).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Chris Koch

JANUARY 28, 2011

This is the year that the personal brand begins to do battle with the corporate brand. I think we need to let the personal brand win—especially in B2B. It’s relevant but still a step removed from the truly personal connection. Then as marketers, we create a virtuous cycle that links these personal brands to the corporate brand.

Personalization 100

Personalization Forrester Brand Identity Branding 100

Vidyard

MARCH 13, 2018

But with so much competing noise online, marketing and customer experience teams are looking for new ways to stand out and connect with their customers in a more personal way. Not-for-Profits Boost Donor Engagement with Personalized Video Donors are the lifeblood of most not-for-profit organizations.

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

Biznology

MAY 4, 2020

A strong event, made even stronger after Sirius’s purchase by Forrester. If you’re not already a member of their US online community, suggest you sign up. Free to those registered for the October in-person events. Now virtual. May 27-28, Chicago, B2B Marketing Ignite USA 2020. At last, the event we’ve been waiting for.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Vidyard

MARCH 13, 2018

Amnesty International, Quorum Software, YMCA and others see record results in customer and donor engagement with personalized video powered by Vidyard. But with so much competing noise online, marketing and customer experience teams are looking for new ways to stand out and connect with their customers in a more personal way.

Video Marketing 61

Video Marketing Personalization Work Management Marketing Management 61

6sense

DECEMBER 8, 2021

After more than a year without them, in-person events are starting to tentatively make their way onto our calendars once again. According to an April 15, 2021 survey of meeting planners, 80 percent plan to hold their next in-person event in 2021. There’s the obvious one, of course: hundreds of thousands saved on sponsorship fees.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Vision Edge Marketing

AUGUST 15, 2019

Forrester claims we’re in the age of the customer. Others, such as Bob Evans who was VP of Strategic Communications at SAP and the Chief Communications Officer at Oracle, say we’re in the throes of the engagement economy. Being customer-centric as a company and in your Marketing is not optional.

Enterprise Management 174

Enterprise Management Peer-to-peer Marketing Management Forrester 174

Drew Neisser

MARCH 10, 2023

Especially in a world where budgets are being cut and CMOs are being asked to do more with less, a well-run event (virtual, hybrid, or in-person) can get you the most bang for your buck. and a whole lot more. Huddlers will get a special discounted rate , with access to exclusive networking opportunities, VIP status, and more.

B2B 52

B2B Cross-Selling CMO Forrester 52

DemandBase

JULY 16, 2020

Personalization: It’s Not Just Jargon. Phrases like “hyper-personalization” and “personalization at scale” are tossed around frequently in the sales community, but what does it mean and how do you do it? Personalization has increased email open rates from 29 percent to 53 percent and replies from 4.5

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Heinz Marketing

JANUARY 26, 2023

Put simply, category leadership refers to the act of positioning yourself as the primary expert or a go-to-resource for community-led ideas and solutions to problems. To effectively become a category leader, you should aim to get involved in a community of key buyer personas in existing community formats.

Research 79

Research B2B Thought Leadership Thought Leadership Cold Calling 79

Lake One

APRIL 18, 2023

HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown. First-Party Data Every day, there seems to be a new twist in personal privacy requirements online. buyers will quit a brand if their experience isn’t personalized. Who wouldn’t?

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Vision Edge Marketing

JUNE 6, 2023

Why Customer Experience is the Best Growth Driver Several studies reveal the financial impact of CX on growth and profitability: A study by Forrester Research found “revenue growth through increased retention and enrichment makes up more than 90% of the top-line impact from improving CX.” “The

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M in savings over three years. Atlassian started using Sprout Listening in 2019.

Social Media 101

Social Media ROI Work Management Marketing Management 101

KoMarketing Associates

DECEMBER 12, 2017

Forrester research shows that less than 1 percent of leads turn into customers. ABM promotes sales and marketing alignment by showing how the two should function as one ‘smarketing’ team that rallies around shared goals with targeted and personalized messages to best fit accounts versus two separate departments.”.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Martech

MARCH 30, 2023

Revella recommends a series of phone, online video or in-person interviews with a select group of customers to gather these five insights. For example, in my interview with Sarah Weise, author of “Instabrain: The New Rules for Marketing to Generation Z,” she talks about how Gen Z expects personalization in marketing.

Conversion 127

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 127

Lake One

JUNE 6, 2023

HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown. First-Party Data Every day, there seems to be a new twist in personal privacy requirements online. buyers will quit a brand if their experience isn’t personalized. Who wouldn’t?

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. With the Vidyard for SalesLoft integration, sales reps can easily record, share and track highly engaging, personalized videos from within the SalesLoft platform.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

6sense

SEPTEMBER 29, 2021

We have to become much more sophisticated and leverage data-driven insights to deliver a more relevant, personalized buying experience.”. “Today’s revenue teams can’t continue to rely solely on broad-based email tactics to generate demand,” said Rosenberg. “We Breakthrough represents a significant milestone for us.

Conference 62

Conference Demand Generation Agencies Account Based Marketing ABM 62

6sense

AUGUST 28, 2021

After more than a year without them, in-person events are starting to tentatively make their way onto our calendars once again. According to an April 15, 2021 survey of meeting planners, 80 percent plan to hold their next in-person event in 2021. There’s the obvious one, of course: hundreds of thousands saved on sponsorship fees.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Thinkers360

FEBRUARY 28, 2024

Gartner , Forrester Research , IDC , HfS Research , Everest Group , Frost & Sullivan , BARC , Dresner Advisory Services and many others), social media platforms, industry events and conferences, and social listening tools like Brand24 or Sprout Social to further identify influential voices actively engaging in your industry conversations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Atomic Reach

FEBRUARY 23, 2023

Influencer Marketing Solution (IMS) use has exploded, and now accounts for as much as 25% of brands’ influencer spend, according to Forrester. By using Reddit as an API partner, we tap into authentic communication and gain insights that would be difficult to obtain through other means. million communities ("subreddits").

API 59

API Marketing Management Ideal Customer Profiles Aggregators 59

Velocity Partners

JUNE 27, 2023

Now, with a recession looming, attracting (and keeping) the best people will dictate how turbulent the next few months will be: Forrester is calling 2023 a “talent-constrained recession”. At Monzo, they can join a community of talented, creative problem-solvers “to help build the bank of the future”.

Work Management 78

Work Management Demand Generation Agencies Communities Forrester 78

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Use your marketing communication tools to empower your fans to spread the word about your brand. Incentivize word-of-mouth marketing by using a loyalty program and frequent outreach to create a sense of community.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

Content Standard

MAY 24, 2019

” The latest research from Forrester agrees, noting that one-off partner approaches are becoming rich, integrated ecosystem strategies. Does your partner experience make it easy for them to learn about your products, share details with customers, and personalize offers for compelling sales pitches? Recommended for you.

Top of Funnel 84

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 84

Martech

AUGUST 3, 2022

“A brand wants to engage with the customer and give them the best cereal or the best personal care item. It’s really core to our overall pursuit to serve our communities and our customers, but now we’re doing that through a different channel.”. That’s the kind of unique reach brands want.

Media 90

Media Allocation Advertising Agencies Network Marketing 90

Vidyard

NOVEMBER 6, 2018

Unlike email, phone, and social media, video offers a highly creative way to cut through the noise and build more personal relationships with buyers. It’s a great way to stand out, a better way to educate, and the next best thing to being there in person when it comes to connecting on an emotional level. Winner: Punch!

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Top Rank Marketing

AUGUST 14, 2023

This year, B2B Forum is happening in Boston in person or you can join online. The list of speakers is a who’s who of B2B marketing including marketers from major B2B brands like Forrester as well as expert consultants like Ahava Leibtag. Workshops are October 4th with the main conference happening October 5th and 6th.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Webbiquity

JANUARY 5, 2021

Principal Analyst, Forrester Research. Personal views only. Minnesota journalism and startup person | Former: @MinneInnovation and @CincyInno | @MarquetteU journo alum. Community Manager at @techdotmn | City Manager for Fuckup Nights Twin Cities | MN Tech and Startup Hype Girl | Twin Cities Experience Curator (she/her).

Twitter 260

Twitter Startups Work Management Marketing Management 260

Outreach

JANUARY 12, 2021

Forrester names Outreach a sales engagement leader. The Forrester Wave™: Sales Engagement, Q3 2020 report was the first major research report ever released in the sales engagement category. In it, Forrester named Outreach as a “Leader” in sales engagement, earning the highest score possible in 11 criteria.

Outreach 75

Outreach Forrester Top of Funnel Conference 75

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As Walgreens CMO Graham Atkinson stated so profoundly at the Forrester Customer Experience Forum East in New York City last month: “Omni-channel is an experience strategy, not a fulfillment strategy.” According to the U.S.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Salesforce Marketing Cloud

OCTOBER 12, 2021

Asia corbett, head of revenue and community operations at revgenius. Having one person who’s accountable for alignment among all the revenue-related departments pays off. We’re seeing this CRO role now because we’re starting to think about revenue as more of a continuum rather than just sales bringing in revenue.

Cross-Selling 98

Cross-Selling Organic Leads Forrester Forecasting 98

LeanData

OCTOBER 5, 2021

OpsStars is the singular community dedicated to the field of B2B Revenue Operations. It’s a community for Ops, by Ops. . Each year, one of the biggest highlights is the annual OpsStars conference. .

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Cintell

FEBRUARY 9, 2016

Or maybe you knew that already, because organizations from SiriusDecisions to Aberdeen Group to Forrester have all studied, at length, the impact and importance of buyer personas to fostering and achieving customer-centricity in marketing organizations.). But getting to a state of persona nirvana is easier said than done. Using personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Sprout Social

FEBRUARY 17, 2022

Unfortunately, this means one person has to plan, write and monitor email campaigns. And since templates provide structure for email campaigns, it makes personalization seamless. Whatever you decide, be sure to add personalization and strong CTAs. And even longer to send personalized messages to each one.

Template 131

Template Email Marketing Blast Campaigns Planning 131

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. We aim to provide our diverse partner network with the tools, technology, and personalized resources they rely on to better serve their customers, build loyalty, and accelerate revenue growth.”

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Strategic-IC

APRIL 23, 2023

And its influence continues to spread, thanks to channels like LinkedIn that are helping to build an impressive ABM community as well as our very own podcast - Let’s talk ABM. The drive for personalization 56% of marketers say that personalized content is key to a successful ABM strategy ( Forrester ). ABM is everywhere!

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Convince & Convert

NOVEMBER 9, 2015

” Your story shouldn’t sound like it came out of Forrest Gump. What users really want to know is how their personal lives will change. What will money allow them to do to achieve community, fulfillment, credibility, recognition, and all the things that human beings want? “Superhuman” isn’t real.

Storytelling 163

Storytelling Paid Search Agency Companies Forrester 163