Hinge Marketing

DECEMBER 2, 2014

2) Social media matures – while new risks and policies emerge. By now, many competitive technology firms have recognized that social media – and particularly LinkedIn – can play a very active role in lead generation. Key topics for these policies include: Volume. On Twitter or LinkedIn?

Trends 48

Trends Marketing Management Lead Ranking Planning 48

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. The data set includes results from smaller firms as well.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

DECEMBER 23, 2010

Pop-out the activity stream to keep a real-time feed of what the SEW community is saying, reading and sharing. Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. IBM employees are encouraged to become Twitter-holics.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Hubspot

SEPTEMBER 17, 2012

omgsohungry), but the ones that help alleviate things like spamming, bad content, and a poor community experience. This post will review the policies the most popular social networks have set up -- some more stringent than others -- that we think you should be aware of. How Marketers Can Get Banned From LinkedIn.

Social Networks 28

Social Networks Copyright CAN-SPAM Rules 28

Industrial Marketing Today

MAY 14, 2010

This feature is very useful if you are serving the architectural and builder communities. Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community. Privacy Policy | Site designed by AMAInteractive a div. Resources

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Online Marketing Institute

AUGUST 14, 2011

Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events). I really don’t see this as a tough thing to solve. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Webbiquity

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn?

Social Media 100

Social Media Paid Content Tactics Tips 100