Paul Gillin

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Great Events This Week

Paul Gillin

New England’s high-tech community is a perpetual also-ran to Silicon Valley despite our concentration of great educational institutions and a record of IT innovation that stretches back to Jay Forrester. Here’s a list of past winners.

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

I’m personally not a big fan of tracking page likes as a measure of success, particularly since Forrester has estimated that less than 15% of people who click that button ever return. Something as simple as asking people what they plan to do for the weekend can create interaction. *