Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations. They are also quicker to voice their dissatisfaction.

Buy 130

Buy Generation Peer-to-peer B2B 130

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 Mind Mate Inspiration community Contact Gabor A. Brian Reid Brison LLC Contact M. Brian Reid Score: 68.81 46 Gabor A.

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 125

Martech

OCTOBER 23, 2023

Shiva Corporation and Forrester Research. followers) Website: The Futurum G roup Ted Schadler Ted is VP and principal analyst at Forrester Research and the author of two books on digital transformation and leadership. LinkedIn: Shelly DeMotte Kramer (14.7K Maribel has worked for Motorola, International Data Corp.,

Digital Transformation 122

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 122

Sprout Social

SEPTEMBER 22, 2016

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. Leverage User-Generated Content. Develop a Continual Dialogue.

Communities 82

Communities Ideal Customer Profiles Forrester User-Generated Content 82

Top Rank Marketing

DECEMBER 6, 2023

You’ll find much more about the future of B2B influencer marketing and its power to build relationships and create influencer communities in our all-new 2023 B2B Influencer Marketing Report. It’s data-packed 39 pages are rich with survey insights, case studies from B2B brands, top influencer marketing predictions, and much more.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Drew Neisser

JANUARY 27, 2023

It’s no secret that marketing budgets are often the first to be cut when things get tight, but Forrester analysts Barbie Mattie and Nick Buck are here with the cold hard data about why marketing spend correlates directly to business growth. B2B Marketers… This is the episode to bring to your C-Suite.

Advertising Benchmark 52

Advertising Benchmark Allocation B2B Forrester 52

Buzz Marketing for Technology

JULY 28, 2010

My suggestion would be to create a vibrant community with them – one which is both online and offline, one where you can get instant feedback, one where their ideas matter to your research and development groups, one where they co-author thought leadership with you and one that rewards them for their loyalty to your firm.

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Vision Edge Marketing

AUGUST 15, 2019

Forrester claims we’re in the age of the customer. Others, such as Bob Evans who was VP of Strategic Communications at SAP and the Chief Communications Officer at Oracle, say we’re in the throes of the engagement economy. Being customer-centric as a company and in your Marketing is not optional.

Enterprise Management 174

Enterprise Management Peer-to-peer Marketing Management Forrester 174

Biznology

MAY 4, 2020

A strong event, made even stronger after Sirius’s purchase by Forrester. If you’re not already a member of their US online community, suggest you sign up. Now virtual. May 27-28, Chicago, B2B Marketing Ignite USA 2020. At last, the event we’ve been waiting for. Now virtual.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Buzz Marketing for Technology

JUNE 27, 2008

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. If you are a registered Forrester client, please log in. As a registered guest, you will be able to: Get full access to selected complimentary reports and briefs as well as summaries of all Forrester Research.

Forrester 100

Forrester Interactive Marketing Research Privacy Policies 100

KoMarketing Associates

JULY 11, 2019

It’s exciting to see the optimism that exists in the B2B marketing community. “We’re still in the early days of AI for B2B marketing and sales, and there is a great deal of education that is needed to close the gap between implementation and expectations,” said Peter Isaacson, CMO at Demandbase.

Marketing AI 120

Marketing AI Marketing Report DemandBase Planning 120

Heinz Marketing

JANUARY 26, 2023

Put simply, category leadership refers to the act of positioning yourself as the primary expert or a go-to-resource for community-led ideas and solutions to problems. To effectively become a category leader, you should aim to get involved in a community of key buyer personas in existing community formats.

Research 79

Research B2B Thought Leadership Thought Leadership Cold Calling 79

Drew Neisser

MARCH 10, 2023

Tune in for an insight-packed episode—we explore everything from event planning and promotion to being a stellar host to post-event follow-up with a customer obsessed CMO panel: Shirley Macbeth of Forrester , Olga Noha of SplitMetrics , and Marca Armstrong of Passport.

B2B 52

B2B Cross-Selling CMO Forrester 52

Sprout Social

APRIL 17, 2023

To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform. in savings.

ROI 100

ROI Work Management Marketing Management Case Studies 100

Martech

JANUARY 14, 2022

Forrester and Gartner lauded the firm for more than a decade, even as licensees labored under mountains of technical debt. OpenText itself is a kind of multi-tiered senior community for aging software platforms. OpenText itself is a kind of multi-tiered senior community for aging software platforms. Senior living options.

Enterprise Management 113

Enterprise Management Marketing Management Vendors Burn Rate 113

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M in savings over three years. Atlassian started using Sprout Listening in 2019.

Social Media 99

Social Media ROI Work Management Marketing Management 99

Biznology

FEBRUARY 14, 2022

First-party data is great, but zero-party data “ZPD” is where it’s at — or so some portion of the digital marketing community would have you believe. The idea of differentiating these two kinds of data collection has been around for at least a few years, apparently having been conceived by Forrester in 2018. definitions.

Forrester 104

Forrester Differentiation Opinions Social Media 104

InsightSquared

SEPTEMBER 5, 2018

As part of our 2018 presence, we are partnering with our customers, industry leaders, and the revenue ops community to host two break-out sessions, as well as sponsor Ops-Stars. It’s that time of year again and here at InsightSquared, we are gearing up for our sixth annual Dreamforce.

Marketing Attribution 159

Marketing Attribution DemandBase Forrester Forecasting 159

Lake One

APRIL 18, 2023

Further, a 2022 Forrester report for Direct Mail company PFL found that 46% of companies find their buyers less likely to engage with digital marketing, while offline touchpoints have performed 44% better than a year ago. Create Community, Not Campaigns As marketers, we’re trained in campaign thinking.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

KoMarketing Associates

DECEMBER 12, 2017

Forrester research shows that less than 1 percent of leads turn into customers. She uses her role as the “content DJ” to rotate between contributed blog posts, podcasts, webinars about all things account-based for the #FlipMyFunnel community. That number has significantly increased to 81 percent for 2017.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

6sense

JANUARY 31, 2022

New research from TrustRadius, Gartner, Forrester, and others adds a new, critical layer of understanding to the buying committee mix: generational differences. . If you’re in the CMO Coffee Talk community, there’s much more behind this research shared in a presentation in the #Swipe-File Slack channel. . Find out soon! .

CMO 62

CMO Peer-to-peer Buy Gartner 62

Convince & Convert

JULY 31, 2014

July brought us guests from research IT company Forrester ; Expion , the content marketing experts and Social Pros sponsors; the Beancast marketing podcast; and financial services company Discover. The Social Pros Podcast brings together great minds in social media every week to learn about their successes and struggles.

Social Media 131

Social Media Media Forrester Communities 131

Vision Edge Marketing

JUNE 6, 2023

Why Customer Experience is the Best Growth Driver Several studies reveal the financial impact of CX on growth and profitability: A study by Forrester Research found “revenue growth through increased retention and enrichment makes up more than 90% of the top-line impact from improving CX.” “The

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Onalytica B2B

SEPTEMBER 21, 2017

Her 10+ years of work in the marketing industry has garnered multiple awards including a Forrester Groundswell Award. I love collaborating with others in our community! Bio: Zontee Hou is the founder & president of Brooklyn-based consultancy Media Volery and co-lead of the respected Convince & Convert Consulting team.

Forrester 194

Forrester Consulting Webinar Metrics Class 194

Marketing Insider Group

SEPTEMBER 14, 2020

Studies by Forrester Research revealed that salespeople who create a buying vision end up winning out against the competition about 74% of the time. Join our “Stop the Sales Drop” Community to get access to articles, podcasts, videos, and 40+ sessions with sales, marketing, and revenue enablement leaders.

Differentiation 182

Differentiation Enterprise Management Work Management Marketing Management 182

Martech

MARCH 30, 2023

Create a community around your brand and be a part of this community. AI is being used for marketing by two-thirds of B2B organizations, according to Forrester. Be aware of their needs and provide them with the information they need. Do it in a respectful and meaningful way. It’s already happening.

Conversion 131

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 131

Vision Edge Marketing

FEBRUARY 22, 2022

For example, in the new Forrester Decisions Waterfall, is consideration part of the prioritized demand, qualified demand, or pipeline stages? . It is the last step before consumption and community. Other companies place this phase too early in their internal pipeline models, especially if they use the “waterfall” language.

Work Management 183

Work Management Marketing Management Lead Ranking Buy 183

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Use your marketing communication tools to empower your fans to spread the word about your brand. Incentivize word-of-mouth marketing by using a loyalty program and frequent outreach to create a sense of community.

Brand Identity 170

Brand Identity Branding Advertising Agencies Paid Search Agency 170

Lake One

JUNE 6, 2023

Further, a 2022 Forrester report for Direct Mail company PFL found that 46% of companies find their buyers less likely to engage with digital marketing, while offline touchpoints have performed 44% better than a year ago. Create Community, Not Campaigns As marketers, we’re trained in campaign thinking.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

Atomic Reach

FEBRUARY 23, 2023

Influencer Marketing Solution (IMS) use has exploded, and now accounts for as much as 25% of brands’ influencer spend, according to Forrester. We recognized early in our evolution that Reddit was so much more than a platform for discussion and community-building. million communities ("subreddits"). Great news: we can help.

API 59

API Marketing Management Ideal Customer Profiles Aggregators 59

Content Standard

MAY 24, 2019

” The latest research from Forrester agrees, noting that one-off partner approaches are becoming rich, integrated ecosystem strategies. Build Communities for Engagement. Another way to help your partner-focused, bottom-of-the-funnel content strategy generate results is to consider the role of community.

Top of Funnel 82

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 82

ViewPoint

MARCH 6, 2014

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

6sense

SEPTEMBER 29, 2021

Breakthrough builds on that foundation by bringing together our vibrant customer community to network, share best practices and successes, and inspire each other to execute account-based orchestration at scale.”. Other recent milestones for 6sense include securing $27 million in funding, acknowledgment from Inc.

Conference 62

Conference Demand Generation Agencies Account Based Marketing ABM 62

Velocity Partners

JUNE 27, 2023

Now, with a recession looming, attracting (and keeping) the best people will dictate how turbulent the next few months will be: Forrester is calling 2023 a “talent-constrained recession”. At Monzo, they can join a community of talented, creative problem-solvers “to help build the bank of the future”.

Work Management 78

Work Management Demand Generation Agencies Communities Forrester 78

Thinkers360

FEBRUARY 28, 2024

Gartner , Forrester Research , IDC , HfS Research , Everest Group , Frost & Sullivan , BARC , Dresner Advisory Services and many others), social media platforms, industry events and conferences, and social listening tools like Brand24 or Sprout Social to further identify influential voices actively engaging in your industry conversations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Vision Edge Marketing

NOVEMBER 1, 2018

Forrester defines customer experience as “how customers perceive their interactions with your company.” This includes awareness and discovery to contact and interaction, from consumption to usage, and from cultivation and advocacy to community. So what is customer experience, and how can you improve it?

Touchpoints 171

Touchpoints Customer Satisfaction Work Management Advertising Benchmark 171

Outreach

JANUARY 12, 2021

Forrester names Outreach a sales engagement leader. The Forrester Wave™: Sales Engagement, Q3 2020 report was the first major research report ever released in the sales engagement category. In it, Forrester named Outreach as a “Leader” in sales engagement, earning the highest score possible in 11 criteria.

Outreach 75

Outreach Forrester Top of Funnel Conference 75