Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Let’s take a deeper look to learn how you can build a beneficial community around your B2B brand.

Communities 121

Communities Ad Building Branding Brand Identity 121

Webbiquity

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” The economy (16%) and analytics (12%) trail considerably at second and third.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

The Forward Observer

MARCH 8, 2024

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. And, interesting fact – earlier in her career she was a TV reporter and news anchor!

Social Media 161

Social Media Resource Management Organization Social Marketing 161

Sprout Social

AUGUST 30, 2022

Discord is the future of online communities. Gen Z, in particular, is opting to spend time in smaller, private online communities. Marketers, creators and community builders looking to future proof themselves should take a moment to reflect—are you part of that “digital campfire?” Instead, it is a community platform.

Communities 81

Communities Branding Brand Identity Template 81

Buffer

AUGUST 3, 2022

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. This is where Facebook Groups come into the picture. Many brands are also harnessing the power of online communities to better connect with their customers.

Small Business Marketing 98

Small Business Marketing Facebook Examples Business 98

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. Should we totally give up on organic reach and go all-in on ads?”.

Facebook 142

Facebook Work Management Campaigns Top of Funnel 142

SmartBug Media

APRIL 8, 2019

Oftentimes, businesses struggle with the concept of using Facebook. But for senior care communities, social media—and in particular, Facebook—can be a valuable tool for improving occupancy rates. Why Social Media Is Important for Senior Care Communities. Why Social Media Is Important for Senior Care Communities.

Communities 67

Communities Facebook Allocation Buyer Personas 67

SmartBrief - Marketing

JULY 31, 2023

In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers. According to CMXHub , 66% of retail professionals say that their online community has positively impacted customer retention and 55% say that they have seen increased sales.

Communities 52

Communities Branding Brand Identity Work Management 52

Contently

MAY 30, 2018

If it weren’t for Facebook groups about rats, I would have deleted my account a long time ago. While researching online, I stumbled into a thriving community of Facebook groups for rat parents. To hold off extinction, some companies have turned to the Facebook group. You heard me. Rat groups.

Facebook 162

Facebook Paid Search Agency Companies Distribution 162

ClearVoice

SEPTEMBER 20, 2021

During our hashtag series, we’ve discussed the history of hashtags and the effectiveness of using them in your content on various platforms for amplified visibility, organic discovery, and aligning with other like-minded users. Similar to the others, hashtags on Facebook are great for adding reach to your content organically.

Facebook 98

Facebook Practices Best Practices Privacy 98

Optinmonster

MARCH 8, 2021

Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. That’s because Facebook ads are incredibly competitive. So how do you optimize Facebook ads without using up all of your time, energy, and resources?

Paid Search Agency 124

Paid Search Agency Facebook Optimization Ads 124

Hubspot

OCTOBER 14, 2020

I was only 12 years old when Facebook became available for anyone with a valid email address. Now, Facebook is a great place to advertise your business and interact with prospective and current customers. Below, let's discuss how you can use Facebook to promote your business. Be active in Facebook groups. Promote events.

Promotion 100

Promotion Facebook Business Ideal Customer Profiles 100

Buffer

JANUARY 5, 2022

You probably already know the value of building a community behind your brand: more powerful word of mouth, stronger customer retention, better organic growth. If the cheapest customer is always your existing one, the easiest community to build is the one you already have. Here’s my advice for doing it right.

Communities 92

Communities Ad Building Paid Search Agency Word of Mouth 92

Webbiquity

NOVEMBER 15, 2022

And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert. Focus on community engagement. Image credit: Austin Distel on Unsplash. Become a better writer.

Social Media 308

Social Media Work Management Marketing Management Media 308

Adobe Experience Cloud Blog

JULY 12, 2017

In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers. A community is one of the many places your customers are.

Communities 134

Communities Best Practices Peer-to-peer Marketo 134

Hubspot

JANUARY 20, 2021

Facebook groups have helped me find roommates in Boston, potential dog breeders for a family pet, and women's networking opportunities in the nearby area. In short: Facebook groups are undeniably valuable. If you're considering creating a Facebook group for your own company, you'll want to keep reading. Let's dive in.

Facebook 101

Facebook Business Hubspot Privacy 101

Hubspot

JULY 1, 2019

In fact, 83% of consumers on Facebook prefer brand personality. Social media has transformed the relationship between individuals and organizations -- which is why the community management role is now so vital. Simply put, a community manager needs to negotiate the connection between a company and its audience.

Communities 100

Communities Work Management Marketing Management PR 100

SmartBug Media

AUGUST 3, 2020

Senior living organizations are no strangers to complexity. Instead of marketing just one organization, you have to think about not just corporate, but all of the individual communities in your portfolio as well. Do you focus marketing on the corporate or community level? They need marketing and leads too!

Inbound Marketing 89

Inbound Marketing Communities Planning Branding 89

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. You’ve got Community , which just raised $40 million.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Hubspot

MARCH 18, 2020

Let's face it: the way people are using and interacting with Facebook is shifting. In the past, businesses looking to market using Facebook had one major tool at their disposal — their Facebook Page. In fact, for a long time, Pages were the reason many businesses joined Facebook in the first place. Instant Pot.

Facebook 95

Facebook Best Practices Paid Search Agency Communities 95

Convince & Convert

JANUARY 15, 2018

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. The Facebook Algorithm Separates the Wheat and the Chaff.

Facebook 166

Facebook Word of Mouth Press Paid Search Agency 166

ClearVoice

OCTOBER 4, 2021

Facebook has made it clear in recent years that it is intent on fostering smaller, closer, and more focused relationships between creators and consumers rather than allowing big brands to take over the platform. Because Facebook Bulletin is a new tool, many questions exist about it, including who has access and how it can be used.

Facebook 98

Facebook Best Practices Distribution Custom Publishing 98

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach has taken a nosedive. But before you write off Facebook as a lost cause, think again. Of course, that doesn’t mean that Facebook ads are foolproof on their own.

Facebook 111

Facebook Advertisements Advertising Marketing & Strategy 111

Navigate the Channel

NOVEMBER 21, 2023

Your team is posting relevant, timely information and your community is engaged. Research tells us the top two social media platforms for farmers are Facebook and YouTube, let’s look a little deeper at how a paid social media effort on those platforms may support your communication efforts.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Hubspot

APRIL 6, 2021

The good news is that there are at least 20 ways to gain them organically. Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. It also helps you assess your performance from the right lens. Post often.

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91

Sprout Social

JUNE 16, 2020

That’s where Facebook verification enters the picture, with a blue checkmark giving a clear distinction between an authentic Page and a Page created by fans or imposters. Getting verified on Facebook is a must for Pages and profiles that are well-known and highly searched that may also be highly susceptible to being replicated or parodied.

Facebook 116

Facebook Profiling Paid Search Agency Contact Marketing 116

Contently

JUNE 19, 2018

But there is one noteworthy exception: Charmin , which has made a mission of taking back the taboo of bathroom talk, all with the help of a well-known bear mascot. I spoke with Beth Harker, Charmin’s community manager, to get a better sense of what it’s like being the person behind the paper. We all do it. Charmin is soft.

Communities 127

Communities Cross-Selling Paper Twitter 127

6sense

DECEMBER 9, 2021

I’ve pondered this a lot, and here’s what I’ve figured out: what keeps me coming back here is the community — sharing a common goal, falling into the same rhythm, drawing inspiration from each other, and cheering each other on. We’re a group of different people, but once we’re together in that studio, we’re a community.

Class 62

Class Communities B2B Marketing Ad Building 62

Hubspot

JANUARY 8, 2020

But not all realize the effects building and nurturing an online community can have on your brand. Online communities are groups of people who have a connection with your brand and/or each other. They communicate with you about your products and often share brand experiences. Facebook groups: Peloton. Chatbots: Sephora.

Social Media 79

Social Media Communities Branding Brand Identity 79

Webbiquity

JANUARY 24, 2023

Regardless of your other marketing efforts on social media, such as the Instagram or Facebook ad design tips you’re excited to try out, many of the traditional advertising giants are slowly losing their “default” status. Above all, customers want to be able to communicate with the brand they’re interested in.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Hubspot

JULY 23, 2020

In 2019, the HubSpot Social Media Team set out to evaluate new opportunities for the brand to create and engage with the specific user communities on Facebook. We know that today’s Facebook user behavior is shifting. Why a Facebook Group, and why now? Organic reach for Facebook posts has been steadily declining.

Facebook 82

Facebook Hubspot Communities Marketing Proposals 82

Marketing Insider Group

JANUARY 2, 2024

Content marketers need to strategically reassess their reliance on social media, considering its decreasing ROI and exploring new methods like automation and community engagement. in organic social media referrals, painting a picture of a broader downturn across various industries​​. Automation tools are our secret weapon.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Martech

APRIL 3, 2024

To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit. Content is organized into user-created boards called “subreddits,” which focus on particular topics. It is known for its engaged community and is the 11th most-visited website in the world and 6th in the U.S.

Mobile Advertising 81

Mobile Advertising Social Media Aggregators Communities 81

Hubspot

AUGUST 24, 2020

According to a recent study from Statista , Facebook has an estimated 2.7 A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. The History of Facebook Ads. 2004: Facebook first starts generating ad revenue with its "Flyers" project. Image Source: Business 2 Community.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Outbrain

MARCH 20, 2020

There are plenty of affiliate marketing communities online where people put aside their competitive streak and make way for networking, education, support, and encouragement. And there are so many good-willed affiliate marketers ready to share their tips and strategies and to help make your business boom. Affiliate Marketing Ninjas.

Communities 61

Communities Best Practices Marketing Management Paid Search Agency 61

Marketing Insider Group

MARCH 21, 2023

Here’s 11 of our favorite content marketing TED talks to help shed light on how you can take your own marketing efforts to the next level. How Physics Helps Me In Marketing By Dan Cobley Video Source: TED In this TED talk, Dan Cobley, former Chief Marketing Officer at Google, argues that physics and marketing have a lot in common.

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Videos are easy to digest, can help people understand your business better, and will bring life and motion to your content and messaging. 93% say it’s an integral part of their strategy. Source: Wyzowl.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363