Contently

JUNE 16, 2022

Purdue Pharma went to great lengths to disburse false information, including a multi-facted marketing campaign designed to alter the medical community’s opinions about the risks. Still, there are a few steps that marketers and brands can take to ensure that health-related content is accurate and meets ethical guidelines.

Paid Search Agency 135

Paid Search Agency Ethics Case Studies Guidelines 135

Martech

FEBRUARY 22, 2023

Trailing behind were the Metaverse and LinkedIn (15%), other platforms (9%), Instagram (6%) and Facebook (2%). TikTok is a video-first platform built for mobile, giving it huge advantages over other networks. Legacy platforms like Facebook, LinkedIn and Twitter struggle with attracting younger audiences for this same reason.

B2B Marketing 110

B2B Marketing B2B Enterprise Management Paid Search Agency 110

Hubspot

MAY 15, 2018

Today, Facebook released its first ever Community Standards Enforcement Report to the public. This report includes a preliminary inventory of rule-violating content and the removal action Facebook took on it. Facebook Publishes Its First-Ever Community Standards Enforcement Report. Source: Facebook.

Facebook 69

Facebook CAN-SPAM Transparency Content 69

Sprout Social

MAY 11, 2023

With this intel on hand, you are empowered to respond to reputational risks before they become a full-blown crisis, and expand the breadth of your corporate communications strategy. Meta platforms: Meta offers several brand safety controls that work across Facebook, Instagram and Messenger.

Paid Content 130

Paid Content Tools Brand Identity Branding 130

Hubspot

FEBRUARY 27, 2020

These weekends were filled with networking events, guest speakers, and industry leader presentations. The goal was to interact with classmates, faculty, and industry thought leaders to discuss the future of digital communication. You have to identify if your community is even on each separate social media platform.

Social Media 99

Social Media Buyer Personas Media Guidelines 99

Martech Advisor

JANUARY 3, 2020

Books provide knowledge and guidelines from leaders who share valuable insights from their own experience in your industry. In the book, Gary suggests that the secret to success needs a solid understanding of social media, along with a willingness to do what it takes to use social media networks the best way possible.

Social Media 135

Social Media Social Marketing Media Planning 135

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media.

Paid Content 91

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 91

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). Use search parameters to create a query that identifies posts labeled as ads.

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

Sprout Social

APRIL 27, 2020

For our insights on how reaction to COVID-19 has reshaped behaviors on social media, read on: Updates to Facebook times to post. In some cases, we found that these times have shifted more in just the last few weeks of changed behavior than they did from 2019 to early 2020–read on for a breakdown by network. and 1–2 p.m. and 1–2 p.m.

Social Media 145

Social Media Media Work Management Network Marketing 145

Martech

JULY 12, 2023

Threads is a new social networking app, operated by Mark Zuckerberg’s Meta Platforms, which is closely integrated with Instagram and currently only available on iOS or Android devices. Threads will collect a vast amount of information about its users, in the same way Meta’s other platforms Facebook and Instagram do.

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

SocialPilot

FEBRUARY 26, 2024

To stop irrelevant content from going viral, LinkedIn has refined its algorithms to better suit the B2B social networking environment. After being the highest organic reach-generating social media platform, LinkedIn now wants to strengthen the algorithm for paid ads and sponsored content , just like the Facebook algorithm.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Zoominfo

DECEMBER 5, 2018

Reddit, a popular social networking site and forum, has over 300 million users, 140,000 active communities, and boasts over 14 million monthly pageviews ( source ). You can always venture into other communities, but having a core group of subreddits is crucial to creating a focused marketing strategy. The best solution?

B2B 157

B2B Zoominfo Communities User-Generated Content 157

Oktopost

DECEMBER 19, 2022

No other channel goes further in creating real relationships with your customers, and a community around your brand. Use a Secure or Private Wi-Fi Network. In addition, Facebook reports that it blocked 1.4 Ad scams are becoming a growing problem on social media platforms, especially Facebook and Instagram. In addition, 4.4

Social Media 125

Social Media Phishing Marketing Management Media 125

Biznology

DECEMBER 9, 2016

More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon. Do they “like” you on Facebook?

Outreach 80

Outreach Trade Show Tips Guidelines 80

seo.co

FEBRUARY 15, 2022

Sure, Facebook-ing and micro-blogging with Twitter are hot, but a lot of people still prefer the meatier stuff that only blogging can deliver. There are best practices and guidelines every blogger should follow for success. Network With Influencers. Another strategy is to network directly with major influencers in your industry.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Sprout Social

JULY 12, 2022

Because the blue checkmark has become a staple for verified brands across social networks, consumers have started to associate it with authoritative and credible brands. This means you want to start the verification process on platforms like Facebook , Instagram , and Twitter before moving on to TikTok.

Tips 102

Tips Viral Marketing Social Media Guidelines 102

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience.

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

Outgrow

SEPTEMBER 12, 2022

It has an entire podcast network with different podcast series. Their goal is to build a community where they can engage with entrepreneurs and possible HubSpot customers through their podcasts by providing highly relevant business content. LinkedIn is the largest platform for professional networking in the world.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Hubspot

MARCH 31, 2020

There are so many rules and guidelines and so much planning and preparation involved. Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Facebook. Before you start your Facebook contest, make sure you can actually run it legally.

Social Media 100

Social Media Media Rules Guidelines 100

Contently

OCTOBER 4, 2018

The trouble with defining a company’s voice is that rigid guidelines can stifle you. For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. Your brand voice on Facebook.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

ClearVoice

SEPTEMBER 15, 2023

Assess their writing based on creativity, adherence to guidelines, and how quickly they completed the assignment. Social Media and Online Communities: You can post about your copywriting needs on networking sites like LinkedIn and find copywriters open to work.

Copywriting 52

Copywriting Work Management Planning Marketing Management 52

EveryoneSocial

AUGUST 18, 2020

And not to mention that it can help individuals build a personal brand and grow their own networks. How has it evolved over the years and what does your organization need to do to stand out on these social networks? But it could extend beyond that to other outlets like Snapchat, TikTok, and international social networks too.

Social Media 98

Social Media Work Management Marketing Management Media 98

Hubspot

JUNE 7, 2021

Now, tech giants like Twitter, Instagram, Facebook, and LinkedIn are unsurprisingly building similar features to get in on the chat-streaming action. For Twitter and brands aiming to build a community of followers on the platform, Spaces could also be a natural transition. Facebook and LinkedIn’s Clubhouse Rivals.

Social Media 96

Social Media Social Marketing Media Planning 96

Hubspot

APRIL 23, 2020

While LinkedIn Stories is just an experiment at this point, the online networking company says that this endeavor comes after other major social networks like Instagram, Facebook, and Snapchat have succeeded and drawn in new audiences to their platforms with Stories. Adapt blog content to a Stories format.

Linkedin 96

Linkedin Features Paid Search Agency Marketing & Strategy 96

Valasys

FEBRUARY 10, 2023

You’ll gain from establishing your influence on your own property rather than on social networking networks. This is contrary to social media advertising, where the portals of attention are largely owned by big businesses ( Facebook, Instagram, Twitter, etc.). Furthermore, content marketing is focused on your website.

Planning 99

Planning Content Marketing Advertising Agencies Paid Search Agency 99

BenchmarkONE

FEBRUARY 3, 2022

The first is to launch your own and build a community of devoted readers around it. LinkedIn then puts these articles in the feeds of those who are most likely to find it useful, helping you tap into a network you may not even be connected to. . Use Online Communities. Leverage Slack Communities . Use Newsletters.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Sprout Social

JULY 30, 2020

Sprout’s Agency Partner Program was built to help our agency customers expand their client networks, connect with other agencies around the globe and use Sprout best-in-class tools to serve their clients more effectively. Maybe your ideal customer just needs some feel good stories or wants to know how your brand is supporting its community.

Paid Search Agency 122

Paid Search Agency Advertising Agencies Lead Scoring Lead Ranking 122

ClearVoice

FEBRUARY 13, 2023

They are frameworks you can use to create specific types of content, like product descriptions , blog post outlines, blog post topics, Facebook ad headlines, SEO information, Amazon product descriptions, email copy, and so on. You get a networked team of vetted freelancers, all working side by side, to create and deliver top-notch content.

Marketing AI 52

Marketing AI Copywriting AIDA Template 52

Ontraport

DECEMBER 9, 2019

This will create buzz on your social media and collectively bring your community together in the hopes of winning a prize. . Your winners will be acknowledged and the rest of your community will strive to be featured. The functionality provided by Facebook’s group feature is very powerful. Gamify the membership experience.

Peer-to-peer 98

Peer-to-peer Cross-Selling Amazon Lock-In 98

Sprout Social

JANUARY 14, 2020

Community management. For those attracted to the connectivity of social, community management widens the scope of brand networking and is a great next step for the social media manager. Communities aren’t limited to only your customers, either. You have strong internal and external communication skills.

Social Media 132

Social Media Work Management Marketing Management Media 132

Optinmonster

MAY 16, 2023

The assessment criteria outlined in Google’s Quality Rater Guidelines heavily depend on a website’s reputation outside of its own pages to determine its level of trustworthiness. Leverage local link building opportunities by partnering with local organizations, sponsoring events, or participating in community activities.

SEO 79

SEO Lead Scoring Lead Ranking Link Building 79

Biznology

JUNE 1, 2021

It’s every business leader’s nightmare: something an employee did on Twitter or Facebook or TikTok before joining the company, or perhaps in his or her off hours today, suddenly takes on a life of its own and becomes associated with YOUR brand, YOUR company, and YOUR values.

Social Media 118

Social Media Media Personalization Business 118

Biznology

AUGUST 25, 2014

Walmart has: 34,000,0000+ Facebook Likes (that’s just their national Facebook page). ESTABLISH GUIDELINES: There are guidelines on engagement, location-based promotions for associates and “Walmart Moms” who post or publish. MAKE YOUR BLOG A COMMUNITY AND KEEP IT REAL: “Walmart Moms” started in the late 2000?s.

Social Media 80

Social Media Media Marketing & Strategy Blogger 80

Oktopost

APRIL 30, 2020

Stay-at-home orders and social distancing guidelines have been adopted nearly everywhere to slow the spread of the COVID-19 virus. But the need to communicate, collaborate, and network persists. . LinkedIn Events is Microsoft’s (much anticipated) professional answer to Facebook Events.

Linkedin 128

Linkedin Mobile Marketing Work Management Lock-In 128

Sprout Social

OCTOBER 4, 2016

LinkedIn’s professional focus makes it a unique network for planning and executing a content strategy. As with any social network, paying attention to your community’s behavior can save you a lot of time and better inform future posts. Strive to Find Correlations to Better Inform Strategy. — Site-Seeker, Inc.

Linkedin 77

Linkedin Correlation Word of Mouth Thought Leadership 77

Valasys

MARCH 23, 2021

For those who are oblivious to white-hat link building, it is just a link-building strategy complying with the Google’s guidelines. Nurture Digital Relationship: You can find and connect with people of your own using Facebook groups, LinkedIn and similar other online communities. Know more about link building using guest post.

SEO 52

SEO Marketing & Strategy Link Building Lead Scoring 52

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. Share your case studies in industry LinkedIn and Facebook Groups. Tag your client in each of your social posts.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Social Media Ad Agencies 111