KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. HootSuite does a great job of utilizing their LinkedIn page to share major company happenings. Ernst and Young. Know What Content Resonates.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Navigate the Channel

JANUARY 19, 2024

Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers. LinkedIn suits professional or business-oriented blogs, while Twitter is great for quick updates, news, or tech blogs. Social media can drive considerable traffic to your blog.

Social Media 65

Social Media Media Blogger Demographics 65

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities. A note on size.

Advertising Agencies 127

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 127

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Webbiquity

MARCH 5, 2019

WorkOutLoud hosts online communities connecting enterprise companies and their customers. WorkOutLoud enables community-wide collaboration around important topics, products, shared best practices that result in improved customer experience and low churn. You can connect with Loring Kaveney on Twitter and LinkedIn.

Enterprise Management 254

Enterprise Management Work Management Marketing Management Co-Registration 254

Biznology

OCTOBER 21, 2016

According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. So IT buyers are willing to reveal themselves and engage with B2B sales and marketing leaders on LinkedIn. Even if it is LinkedIn!).

Enterprise Management 80

Enterprise Management Work Management Marketing Management Linkedin 80

SmartBug Media

APRIL 1, 2019

LinkedIn is quickly becoming a must-have tool for B2B businesses. In fact, a recent survey found that LinkedIn generates more than 80 percent of a business’s total social media leads. Although the benefits of building a LinkedIn presence are clear, one feature of this robust tool hasn’t always had the best rep—LinkedIn groups.

Linkedin 92

Linkedin Buyer Personas Allocation CAN-SPAM 92

SocialPilot

FEBRUARY 1, 2024

Trusted Voices in Niche Communities Micro-influencers are considered expert voices in their niche. I feel less number of followers enable micro-influencers to interact with their community at a more intimate level. In the week of the post going live, SocialPIlot’s LinkedIn page saw an engagement rise of 7%.

Advertising Agencies 79

Advertising Agencies Planning Paid Search Agency Marketing Budget Creation 79

Terminus

AUGUST 13, 2021

Jessica is the founder of Voices to Connect , and Eden is the Community Manager at Peak Community , and they joined us on this episode to talk about the power of asking for help. I know that we’re not exchanging business cards as much anymore, but set yourself a profile up in your phone as your name.

Communities 26

Communities Profiling Social Media Linkedin 26

BenchmarkONE

FEBRUARY 3, 2022

The first is to launch your own and build a community of devoted readers around it. Share on LinkedIn. LinkedIn offers many opportunities to share your content. Use LinkedIn’s article publishing feature to republish a blog post in its entirety as a LinkedIn article. Use Online Communities. Use Newsletters.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Oktopost

MARCH 15, 2021

For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. LinkedIn users posted 900% more articles from February to April, but engagement grew by more than 1600%. Create Community.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Heinz Marketing

OCTOBER 22, 2021

Ever wish you had a community of people with similar interests or facing similar challenges that you could learn from and bounce ideas or questions off of? You can search for relevant topics, or join specific communities to stay up to date on the latest posts. Facebook and LinkedIn also offer industry and topic specific groups.

Planning 115

Planning Work Management Marketing Management Marketing Automation Services 115

Binary Demand

MARCH 11, 2024

It is more than just a transactional exchange of products or services; it is a nuanced process where one business strategically communicates with another about the value and benefits, they offer. 1:9:90 model: The 1:9:90 model categorizes audiences by engagement in a community.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. Social networks are one of the main places where information is exchanged.

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Brandpoint

AUGUST 21, 2023

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

B2B Marketing Exchange

NOVEMBER 21, 2023

You’ve probably already seen some emails, LinkedIn posts and updates about our biggest event of the year: The B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. This event is near and dear to our hearts, and we love flying out to Scottsdale every year to meet with our B2B community. coming this February 26-28, 2024).

Account Based Marketing 52

Account Based Marketing Peer-to-peer Enterprise Management ABM 52

Binary Demand

MARCH 11, 2024

It is more than just a transactional exchange of products or services; it is a nuanced process where one business strategically communicates with another about the value and benefits, they offer. 1:9:90 model: The 1:9:90 model categorizes audiences by engagement in a community.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

The Marketing Blender

DECEMBER 28, 2020

During those busy days, weeks, and months where time seems to be flying away, it can be challenging to send tweets or posts on Instagram and Linkedin consistently. Community Marketing. Community Marketing: The year 2020 forced people to take the bulk of their conversations online, and this trend will continue to thrive in the new year.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Onalytica B2B

MAY 29, 2018

I was 17, and before ever having taken organic chemistry, I used data analytics generated by a Nuclear Magnetic Resonance machine to guide me in successfully developing an optimal protocol for Hydrogen / Deuterium exchange reactions on nucleic acids. I’ve gone to LinkedIn Carpinteria studio to author data science courses for them.

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Adobe Experience Cloud Blog

MARCH 1, 2016

You can evaluate your data or survey existing customers to figure out what your target audience needs or you can go to the places where they’re already sharing this information—community forums. LinkedIn: The World’s Largest Professional Network. Stack Exchange: Stack Exchange is a compilation of 130 mini Q&A sites.

Communities 48

Communities Marketing & Strategy B2B Thought Leadership Thought Leadership 48

Oktopost

MARCH 25, 2021

Listen to the Podcast: If you like what you’ve heard, be sure to stay up-to-date on all B2B marketing tips, tricks and trends by following the Oktopost Community on LinkedIn. Kath is Chief Platform Officer for Sun Exchange , a global platform enabling people to earn an income from solar power while making a positive impact.

CMO 62

CMO Transparency B2B Sales B2B Marketing 62

Anyword

OCTOBER 4, 2021

You can exchange backlinks and generate traffic for SEO and rank better in google search. The goal of going out is to make your agency a part of the local community. LinkedIn Ads. LinkedIn may be a great way to locate new customers if you’re an agency. Be Active in Online Communities. Slack Communities.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. At a Glance Paul Mehraban, CEO and Founder, Mehraban Advisory Group, LLC Focus Areas : AI, Big Data, Cloud, Management.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Litmus

OCTOBER 5, 2022

Follow Aaron on LinkedIn and Twitter. Follow Fernando on LinkedIn. But apart from the pure numbers and data, what I also love about email marketing is the community we have—and the people. I’ve made a lot of friends in the Email Geeks community; the people are what make it so special. Follow Jell on LinkedIn and Twitter.

Marketing AI 108

Marketing AI Advertising Agencies Enterprise Management Work Management 108

Hinge Marketing

DECEMBER 16, 2014

That is, they want to exchange resources in a way that’s beneficial for both parties (i.e., Altruistic individuals are those least likely to take advantage of you in an exchange. SEE ALSO: Why Employees Need to Be Part of Your LinkedIn Marketing Strategy Reputations are acquired and bolstered in social contexts.

Communities 48

Communities Service Ad Building Branding 48

Hubspot

MARCH 22, 2023

Be sure to follow the person on social media (preferably LinkedIn) and exchange business cards/email addresses with them. At the end of the coffee chat, exchange business cards and email addresses with the consultant. You’ll constantly have to exchange email addresses, send DMs, and introduce yourself to others.

Consulting 61

Consulting Tips Peer-to-peer Advertising Agencies 61

Onalytica B2B

APRIL 6, 2017

For example, a fashion and beauty influencer with a focus on Instagram, will not have influence over the tech community on Twitter or LinkedIn- not only is the fit not there in terms of topic, but also in the way in which that community engages and consumes content.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Sprout Social

APRIL 19, 2022

When building chatbots, you should use your brand’s voice and add emojis to make the exchange seem less robotic. Use video chats as a chance to poll your community, answer common questions and show your product or service in action. This frees up your team to spend time on more nuanced and complex customer issues. Sprout Social.

Social Media 100

Social Media Webinar Metrics Social Marketing Marketing & Strategy 100

Scoop.it

FEBRUARY 22, 2024

HCM software also empowers business-wide collaboration – allowing employees to exchange knowledge and work together on passion projects or cross-functional initiatives. This approach has turned our newsletter into a vibrant community hub, fostering a sense of belonging and sparking innovation. The result?

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. Those statistics don’t show what is REALLY being shared privately through Slack channels or other online communities. Online communities eg. Slack, Peak Community, Pavilion, etc. Social platforms such as LinkedIn, TikTok, etc.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Exo B2B

AUGUST 11, 2021

A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. LinkedIn is also leading at 91%. On the other hand, we have “forgotten” LinkedIn in this table. And what about the communities? Whether on LinkedIn, Facebook or other networks, they do exist, right?

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Top Rank Marketing

JULY 26, 2023

The folks at LinkedIn* have even conducted extensive research proving its value. Demand generation fills the seats Hawking is the age-old art of hollering to a crowd that you have something amazing to offer them (in exchange for their money). LinkedIn is a TopRank Marketing client. But it’s more than that.

B2B Marketing 61

B2B Marketing B2B Storytelling Demand Generation 61

SocialPilot

FEBRUARY 6, 2024

For example, our overarching marketing goals were: Increasing product awareness Lead generation Market penetration in a specific niche Strengthening brand positioning Driving conversions That led us to collaborate with Luke Shalom, a micro-influencer with over 49K followers on Linkedin. That’s exactly why we chose to collaborate with Luke.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Paul Gillin

FEBRUARY 7, 2011

A busy online community has been a remarkably effective engine of growth. By enabling customers to freely exchange experiences, CareOne helps shatter suspicions that dissuade people in debt from seeking professional help. million member community was actually an accident. Not that managing a community is easy.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Heinz Marketing

APRIL 11, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Transact really takes on a whole new meaning in Web3 because when you’re new to the community, you become an owner, a partner, an investor, also an early adopter and a user all at one time.

Privacy 95

Privacy Ad Exchange Communities Advertising Agencies 95

Onalytica B2B

NOVEMBER 12, 2018

With this said, B2B buyers have a presence, are engaging with content and doing their research on platforms such as LinkedIn, Twitter, Facebook and blogs too (both prospective suppliers’ and influencers’ blogs). It’s a far more emotive customer journey where money exchange is voluntary and down to the donor.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Does it set the stage for a deeper discussion of social communities? Spiceworks does a very good job of managing B2B communities.

Communities 50

Communities B2B Work Management Marketing Management 50