Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Marketing Insider Group

JULY 15, 2020

Highlighted below are some good reasons your organization might still consider hosting hybrid and virtual events beyond COVID-19: Opportunity To Expand Audience Base. Ease of Collaboration and Community Building. Extension of Event Content Lifecycle. This will cut your cost and also boost your overall event profitability.

Sales Qualified Leads 319

Sales Qualified Leads Budget Programs Conference Marketing Budget 319

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Read More: How Are Marketing Leaders Making the Most of Virtual Events? ]. Unconventional conversations. “A

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Marketing Insider Group

SEPTEMBER 20, 2021

With a bit of creativity and open-mindedness, your association program can take advantage of the expanded possibilities of the digital world to diversify your own virtual event programming. Infuse an element of healthy competition into your virtual event marketing by teasing some of these digital titles.

Work Management 282

Work Management Marketing Management Marketing Automation Services Tips 282

Webbiquity

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 320

Twitter Enterprise Management Business Work Management 320

Marketing Insider Group

APRIL 19, 2021

Networking is one of the main points of attraction for the majority of events, and it is often an event element that creates lasting memories for attendees. This is why event organizers should make networking a top priority when planning virtual events. Create Users Profiles and Directory.

Enterprise Management 337

Enterprise Management Peer-to-peer Merchandising Marketing Management 337

Marketing Insider Group

MAY 17, 2021

Therefore, for a typical virtual event, your KPIs can be like the ones below: Expanded reach and increased attendance – Exceeding a previous event attendance benchmark. Content engagement – Offering event sessions that resonate with attendees to foster a sense of excitement. Event Content Engagement Strategy.

Webinar Metrics 258

Webinar Metrics Organization Marketing & Strategy Merchandising 258

Webbiquity

SEPTEMBER 12, 2023

Among the high-level findings: Overall, most marketers and event organizations are planning roughly a 50/50 split for in-person events and virtual/hybrid gatherings (though hybrid is a very small share) in the coming year. In-person events are most effective for networking (per 83% of organizers and 78% of attendees).

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Webbiquity

SEPTEMBER 17, 2019

SalesReach (communication software for sales professionals). WorkOutLoud (software for building customer communities). Tap your network. Do they use specific social networks or online forums, read particular publications, attend certain events, etc. Tech Dump (electronic device recycling). Logo and Design Elements.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Marketing Insider Group

OCTOBER 27, 2020

We will consider the following action points: Plan for Post-Event Resources. Be Swift with Post-Event Communication. Send Post-Event Surveys to Attendees. Create Attendee Communities to Continue Engagement. Ready to learn more about enacting a strong virtual event follow-up strategy? Let’s get started.

Lead Scoring 306

Lead Scoring Lead Ranking Tips Leads 306

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. Pump up your omni-channel marketing.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

ClickZ

OCTOBER 6, 2020

Attendees may be given the choice between attending in-person or virtually, making every event experience and community a hybrid. The nice-to-have event technology solutions of the past, like mobile event apps and web-based engagement tools, will become critical infrastructure that powers participation and community.

Peer-to-peer 116

Peer-to-peer Fulfillment Intent Data Differentiation 116

Brandpoint

NOVEMBER 10, 2020

Arik Hanson, ACH Communications I haven’t attended too many virtual events since March, but I really like what IABC did with its Convergence event earlier this year and the networking piece over lunch. However, I have continued to network one-on-one during the pandemic. We see no value in that. or polish my nails.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Bluetext

APRIL 8, 2024

Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions. Attendees can participate in educational sessions, hands-on workshops, and networking events.

Peer-to-peer 37

Peer-to-peer Brand Identity Branding Thought Leadership 37

Salesforce Marketing Cloud

JUNE 21, 2022

The basics of event marketing. The first step is to list out the goals for your event: why are you doing it, who is your audience, how do you reach them, and what do you hope they take away. ” Marc has always had a clear vision about how events connect with customers and drive results. .

Planning 98

Planning Lead Scoring Lead Ranking Business 98

Drew Neisser

MARCH 10, 2023

A robust event marketing strategy will do the trick. Especially in a world where budgets are being cut and CMOs are being asked to do more with less, a well-run event (virtual, hybrid, or in-person) can get you the most bang for your buck. and a whole lot more.

B2B 52

B2B Cross-Selling CMO Forrester 52

Onalytica B2B

NOVEMBER 22, 2018

When we talk about influencer marketing, we immediately think of influencers with big audiences that are external to our brand, when in reality, we are all influencers. Brands have a whole network of influencers right at their fingertips: their employees. Listen to the influencer community to feed your content strategy.

Planning 266

Planning Tips Top of Funnel Work Management 266

Seismic

MARCH 31, 2023

This March, our women’s Community of Belonging (CoB), Seismic Sisters, hosted events for other CoB members and the broader organization to celebrate together. One of the biggest benefits of being a part of a CoB is the instant expansion of your network at Seismic!

Paid Search Agency 52

Paid Search Agency Communities Intent Network Marketing 52

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Does it set the stage for a deeper discussion of social communities? Spiceworks does a very good job of managing B2B communities.

Communities 50

Communities B2B Work Management Marketing Management 50

markempa

AUGUST 29, 2007

« Closed Loop Marketing Isnt Software | Main | The One Piece Of Advice You Cant Generate Leads Without » B2B Marketing and lead generation via Social networking Have you dipped your toe in the water of social networking yet? Heres my question… If you use social networking tools, Id love to get your input.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

SpotMe Blog

JUNE 30, 2023

Follow these proven strategies to spread the word, re-engage your community, and exceed your event attendance goals. Common reasons for low event attendance To increase event attendance, you must first understand the common reasons for low turnout. Record and publish videos after the event too. Use an event app.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

SmartBug Media

OCTOBER 30, 2020

Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking. These events help to gain valuable customers and establish strong industry partnerships. With such events on hold, organizations and the industry are pivoting to virtual events instead.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Hubspot

MARCH 31, 2021

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. Measuring attendee satisfaction will help you improve your event marketing and figure out what's working and what isn't. You can use this question as a way to inform your pre event marketing.

Customer Surveys 89

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 89

Marketing Insider Group

JUNE 29, 2020

The GDS Digital Summits take place over three days, with interactive content and sessions including live polling, moderated Q&A’s, breakout networking and quizzes, as well as 1-2-1 meetings, tailored to your key projects with solution providers. To learn more about the events, check out the website here.

Paid Search Agency 261

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 261

Hubspot

FEBRUARY 1, 2021

Take advantage of the ability to promote your event to thousands of relevant people in your industry, on a social network built for networking — you know, the reason people go to events. Creating an event page on LinkedIn also gives attendees the opportunity to post questions and network with each other.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. LinkedIn preconized that it accelerated its product roadmap to allow businesses to connect with their online communities. LinkedIn Virtual Events. Marketers can Drive Engagement For Their Event.

Linkedin 64

Linkedin Features Broadcasting Communities 64

Attendify

JUNE 17, 2021

Regardless of the approach, there are a number of considerations and nuances when it comes to putting on a successful hybrid event that engages attendees and builds a lasting and interactive event community. Because at the end of the day, events are as much about creating connections, as they are consuming content.

Communities 61

Communities Mobile Marketing Planning Network Marketing 61

Brandpoint

AUGUST 21, 2023

Consider the following quick insights to help you select the right social media platforms for your manufacturing marketing efforts LinkedIn: Leverage the professional networking power of LinkedIn to connect with industry professionals, showcase your expertise and establish thought leadership in the manufacturing sector.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Brandpoint

DECEMBER 13, 2021

How are you making your community a better place? Having a defined Corporate Social Responsibility program at your company is becoming a must, not a maybe, and communicating your corporate activities and values will help build your reputation online. Companies must invest in their Employer Branding What does your company stand for?

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

SpotMe Blog

NOVEMBER 15, 2021

SpotMe’s CEO, Pierre Metrailler, was invited to PM Forum, a UK network of marketing and BD decision-makers in professional services, to discuss how events technology has evolved over the last decade and share first-hand insights on how leading brands – SpotMe’s customers – harness event technology to engage audiences.

Marketing Automation Services 52

Marketing Automation Services Marketing & Strategy Communities Vendors 52

KoMarketing Associates

AUGUST 6, 2019

Titles, roles, and industries associated with buyer personas provide a path for user/interest research in social media platforms that can be used for organic network development and audience targeting in paid advertising. Is your organization leveraging the information found in buyer persona development?

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Martech

SEPTEMBER 7, 2022

This new dynamic creates many challenges for the event marketer that immersive technology can help tackle. If you’re looking for tips on leveraging XR and immersive technology for your next event, check out my post, 10 Things to Consider When Using XR for Your Event. Mind-blowing networking. Where to start.

Enterprise Management 112

Enterprise Management B2B Marketing B2B Marketing Management 112

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Supporting Sales Based On Marketing Functions: Email Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Launch Marketing

JULY 8, 2020

Events are a tried and true marketing method —and for good reason — 79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons.

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71

SpotMe Blog

JULY 28, 2023

“Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. According to a German-based event efficiency platform, “26% of event marketers lack the time to measure the success of their events.”

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Online Marketing Institute

DECEMBER 1, 2010

Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more. Twitter Twitter can offer limitless value in promoting your event. If your event has the resources and a large enough base of attendees, consider putting a community in your event planning agenda.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Delivra

JANUARY 15, 2021

They may be attending networking events in certain cities or reading particular blogs. Ask a current customer where they go for information on their space or what events they attend. Come up with a few hypotheses and dive into spaces and communities yourself. Attend events. Nurture leads with marketing automation.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64