Oktopost

MARCH 18, 2021

Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Keep your eyes peeled for our latest episodes, and look back on previous seasons here. Like What You Heard?

B2B Thought Leadership 62

B2B Thought Leadership Emarketing Thought Leadership Lead Ranking 62

KoMarketing Associates

JANUARY 21, 2014

billion) according to eMarketer , with that number expected to grow in 2014. eMarketer also reports we should expect to see a 27.2% The immediate goal of these ads are to get new followers, retweets, “favorites” and replies in order to build a company’s social community and get more exposure. Let’s take a step back, however.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Content Standard

APRIL 26, 2018

Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. While each social media network will have its own usage ups and downs, you can be confident that the global community of social media users will just get bigger.

Social Media 93

Social Media Statistics Social Marketing Marketing & Strategy 93

Porch Group Media

FEBRUARY 26, 2020

We get our news from social, interact with friends, find community events and the list goes on. According to recent research by Emarketer, 90.4% With over 590 million registered users, LinkedIn is the number one platform when it comes to B2B social media marketing. This was followed by LinkedIn (48%) and Instagram (43%).

Lead Generation 82

Lead Generation Social Media Lead Ranking Lead Scoring 82

Porch Group Media

APRIL 22, 2021

We get our news from social, interact with friends, find community events and the list goes on. In 1999, the first blogging sites became popular and social media took off from there with sites like MySpace and LinkedIn gaining in popularity in the early 2000s. 80% of social media B2B leads come from LinkedIn.

Social Media 52

Social Media Lead Generation Social Marketing Lead Ranking 52

Anyword

JANUARY 31, 2019

Most people have one or two sources they turn to daily, and rely on their networks on platforms like LinkedIn, Twitter, and Facebook to fill in the rest. As a part of our efforts to connect and educate the publishing community, we wanted to aggregate a list of great resources once and for all. Campaign (Asia, India, etc.). Adexchanger.

Storytelling 58

Storytelling Emarketing Aggregators Newsletter 58

Webbiquity

FEBRUARY 16, 2016

eMarketer ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). Asked to identify their “top social media platforms for product launch,” 81% of B2B technology marketers cited LinkedIn. 74% use LinkedIn, and 42% use Twitter. The CMO Survey ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Hubspot

JANUARY 7, 2014

What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups. 3) eMarketing Association Network. 5) B2B Technology Marketing Community. Marketing.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Everything Technology Marketing

JANUARY 27, 2011

To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn. But which books should be in the top-10 list of "must read" marketing books?

Word of Mouth 100

Word of Mouth Emarketing Cross-Selling Funnel Advertising 100

ClearVoice

DECEMBER 8, 2020

Aside from a number that looks good, a brand should focus on powerful storytelling, cultivating community through engaging with people who take the time to comment (which goes back to statement #2), and actively listening to and reviewing sentiment and data consumption. It upholds no value by itself.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

KoMarketing Associates

MARCH 7, 2013

Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Huptech Web

MARCH 2, 2023

Improved Customer Engagement Social media platforms are designed to foster community and engagement, and social commerce is no exception. Almost half of the internet users in the country shop on social networking sites, according to eMarketer. Nearly half of the internet users in the US shop on social networks, according to eMarketer.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Valasys

OCTOBER 10, 2019

Another study by Emarketer reflects that 90.45 In this blog post, we pass the baton to the Reddit KPIs from the preceding parts where we had elucidated the strategies to define & measure the Social Media KPIs for other popular social channels including Facebook , Twitter , Instagram , LinkedIn , YouTube & Pinterest.

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

ClearVoice

DECEMBER 5, 2018

A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. A recent report from @eMarketer shows the average time users spent on social media per day has grown 2 minutes and 53 seconds more per day, in 2018 over 2017. contentmarketing Click To Tweet.

Social Media 61

Social Media Media Emarketing Facebook 61

Sprout Social

JANUARY 9, 2017

Managing these communities takes knowledge and a fair share of hunches. Jump to LinkedIn. Data from eMarketer predicted by the end of 2017, more than 70% of US brands will be on Instagram. Best Time to Post on LinkedIn. Branded content has the chance to thrive on LinkedIn and reach key audiences in the process.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links!

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

KoMarketing Associates

AUGUST 19, 2013

Ardath Albee (Marketing Interactions) – B2B Marketing Strategist specializing in eMarketing Strategies driven by compelling content that helps companies turn prospects into buyers. Stacey Miller (Vocus) - Social Media Community Manager, Marketing, SEO and PR. Add Ed: https://plus.google.com/102594076950828102069. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

seo.co

JANUARY 10, 2022

Nearly 79% of the brands leverage Instagram for their influencer marketing campaigns , followed by Facebook at 46%, YouTube at 36%, Twitter that accounts for 24% and 12% go for LinkedIn, as stated by Business Insider. And user-generated content is paramount to develop connective content and helps brands: Build a strong community.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Marketing Insider Group

JANUARY 24, 2013

MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. New York City & Chicago – [link]. London, UK – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The Effective Marketer

MAY 9, 2011

Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

seo.co

FEBRUARY 16, 2021

Nearly 79% of the brands leverage Instagram for their influencer marketing campaigns , followed by Facebook at 46%, YouTube at 36%, Twitter that accounts for 24% and 12% go for LinkedIn, as stated by Business Insider. And user-generated content is paramount to develop connective content and helps brands: Build a strong community.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

The Lead Agency

NOVEMBER 15, 2017

A recent survey indicated “84% of [B2B] marketers said they would launch at least one influencer campaign within the next twelve months.” ( eMarketer ). You might say your objective is to ‘increase LinkedIn followers by 20% over a six month period’. However, all that is changing as the digital marketing landscape continues to evolve.

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

Marketing Insider Group

NOVEMBER 11, 2010

To review, Blogwell is an event sponsored by the Social Media Business Council , a &# community for social business leaders at large companies.&# Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Coming away from the event, I wanted to share some of my top takeaways from the amazing experience.

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Wondering Out Loud

OCTOBER 12, 2011

The lead fr0m the eMarketer article says it all: Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping a community running online. That’s especially true in the B2B space. And that is the beauty of the power of social media.

Social Media 40

Social Media Media Emarketing Twitter 40

Onalytica B2B

JANUARY 18, 2017

” MAPPING THE COMMUNITY. Business 2 Community. LinkedIn Marketing. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

MLT Creative

DECEMBER 23, 2011

Thank you to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. B2B companies using social sites such as LinkedIn for marketing should be willing to respond to their followers, as B2B customers have higher service expectations, says TagMan CEO Paul Cook. "In

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

markempa

AUGUST 29, 2007

In the article, Wegert highlights how some marketers are experimenting with using the Facebook site for proactive marketing and build targeted niche networks and B2B communities. Ive been using LinkedIn for several years because its geared more for business people.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Webbiquity

MAY 3, 2011

A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. And yes, she really knows LinkedIn. Ardath Albee.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Ambal's Amusings

DECEMBER 17, 2009

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! LinkedIn Groups and Answers can give you a quick read on viewpoints. Powerful business lessons, thought provoking perspectives and a community of professionals whose generosity astounds me every day. Ardath Albee's Tip.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

markempa

MARCH 30, 2007

Other sources of names or lists: Trade associations Trade shows Trade conferences Standard Rate and Data Service ( SRDS ) Public libraries like HillSearch.org New social networking tools or community based contact information sharing tools such as Spoke , LinkedIn and Jigsaw.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Ranking 120

Content Standard

OCTOBER 19, 2015

Building community, influence, and amplification tools are no longer afterthoughts, and the Millennials who were thought to lack focus turned out to be a lot more forward-thinking than they got credit for. While you need both to be successful, I didn’t put nearly enough attention on community building. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

Building community, influence, and amplification tools are no longer afterthoughts, and the Millennials who were thought to lack focus turned out to be a lot more forward-thinking than they got credit for. While you need both to be successful, I didn’t put nearly enough attention on community building. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Single Grain

JUNE 21, 2023

LinkedIn Learning offers a comprehensive library of digital marketing courses taught by industry experts. Insider Intelligence : Formerly eMarketer, Insider Intelligence is a vast market research database brimming with robust reports, statistics, charts, and graphs that can help give you a holistic view of industry marketing trends.

Paid Content 98

Paid Content Practices Advertising Agencies Paid Search Agency 98

Hubspot

JUNE 19, 2012

According to eMarketer, 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. Does the lead have accounts on Twitter, Facebook, LinkedIn, or another social network or community popular for your industry?

Social Media 28

Social Media Paid Search Agency Work Management Companies 28

Martech Advisor

DECEMBER 18, 2019

But your B2B audiences are actively using social media platforms such as LinkedIn, Twitter, and Facebook. of US marketers will use Facebook for marketing in 2020 – eMarketer. Discover Potential Leads with Facebook Communities and Groups. Instagram, Snapchat, TikTok, etc. An estimated 87.1% Wrapping Up.

Facebook 128

Facebook B2B Marketing Webinar Metrics Planning 128

Convince & Convert

MARCH 8, 2013

“@LinkedIn finally understands who it is. LinkedIn, too, has potential, especially in the B2B market and with the recent changes they have made. via eMarketer. He’s probably taught me more than anyone about platforms like LinkedIn. The RSS feed is: [link]. Find us on iTunes: [link]. Tweetable Moments.

Curation 127

Curation Lead Ranking Content Emarketing 127

Online Marketing Institute

OCTOBER 29, 2010

B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). According to a study analyzed by eMarketer , the majority of B2B marketers (60%) said they use social media to provide “thought leadership&# for their brand.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40