Convince & Convert

APRIL 29, 2012

Social media and the rise of self-serve content requires that we actually attempt to fulfill the decades-old promise of 1:1 marketing – winning hearts and minds a few at a time with unprecedented relevancy and transparency and humanization and speed. The Social Media People Problem. And that takes time. Flickr Photo by Doc_Brown.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

markempa

NOVEMBER 29, 2016

Have you ever wondered about how you can leverage social selling for better lead generation and business development? I’ve known Jill for years, and she’s made a huge impact in the marketing automation community. Jill’s a modern marketing expert, and now she’s applying her innovative thinking to social selling.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Televerde

JANUARY 14, 2020

We partner with the Arouet Foundation , a non-profit organization founded by Televerde in 2011 to help women prepare and support the women as the return to the community. This is why my job today is to tell our story and show how the global business community can and should lead with purpose. Business as a Force for Good.

Research 116

Research Budget Programs Lead Ranking Eloqua 116

Marketing Insider Group

NOVEMBER 22, 2011

Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? Social is about engaging where they are. Eloqua @ BrennerMichael Totally agree, Michael. @ Eloqua @ BrennerMichael Totally agree, Michael. Social is about engaging where they are.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? Social is about engaging where they are. Eloqua @ BrennerMichael Totally agree, Michael. @ Eloqua @ BrennerMichael Totally agree, Michael. Social is about engaging where they are.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Televerde

APRIL 14, 2020

PRIDE Enterprises combines enterprise with social mission to create a positive impact on communities, people and customers. Resources include workplace readiness, career development, financial literacy, personal leadership, health & wellness, and community reintegration. PRIDE Enterprises ). About Televerde.

Lead Ranking 97

Lead Ranking Eloqua Marketo Training 97

KoMarketing Associates

APRIL 11, 2013

The report also does a “deep dive” into organic search, paid search, and social media metrics. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. Social Media Use in the Industrial Sector. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Earlier this month, I released the 20 B2B Marketing Blogs you need to read.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Anything Goes Marketing

MARCH 8, 2009

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. Great success indeed - Eloqua crew welcome in Atlanta anytime!! About a month or so later, it was picked up by another blogger, Kathy Pay , and then quickly by the Twitter community.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Valasys

JULY 1, 2021

They can also test content on landing pages, social ads, display ads, and more based on the market & audience segmentation. Marketers employing personalized marketing automation tools can create a consistent, personalized, and one-to-one conversation with their audience on all channels including mobile, social, email, and web.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

DECEMBER 19, 2011

Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message. Most social marketing applications sidestep the issue by focusing on creating communities ( Jive , Lithium ), monitoring conversations (Radian6 , Trackur ) and running promotions ( CrowdFactory , Nextbee ).

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced the launch of the new Vidyard app for HootSuite, the most widely adopted social relationship platform. The Vidyard app tackles a big need for video marketing enablement in social media, and is available now through the HootSuite App Directory.

Marketing Automation Services 51

Marketing Automation Services Analytics Social Marketing Video Marketing 51

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced the launch of the new Vidyard app for HootSuite, the most widely adopted social relationship platform. The Vidyard app tackles a big need for video marketing enablement in social media, and is available now through the HootSuite App Directory.

Marketing Automation Services 50

Marketing Automation Services Analytics Social Marketing Video Marketing 50

Marketing Insider Group

JANUARY 5, 2012

“ The Content Grid version 2 ” – by Eloqua. . “ The Size of The Mobile Market “ - by iStrategy. “ The Noob Guide To Online Marketing ” – by Unbounce. “ The Modern Marketer ” by Hubspot. 8 Great Marketing Infographics. “ Storytelling vs. .

Eloqua 100

Eloqua Planning Storytelling Advertising Agencies 100

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? What does the future hold for online / interactive / social PR? Go ahead, works for anything.

PR 100

PR Tools Tips Blogger 100

Convince & Convert

JULY 2, 2014

Before starting Influitive, a platform designed specifically to serve as a hub for companies to house their advocate marketing programs in, he started Eloqua, which was acquired by Oracle two years ago. Monitor the social world and invite people who write about you on LinkedIn, Facebook, Twitter, etc. Cheers to an awesome discussion!

Brand Identity 160

Brand Identity Branding WOMM WOM 160

Buzz Marketing for Technology

MAY 28, 2014

To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Televerde

JUNE 28, 2021

The Televerde engagement center at Styal will employ 20 women at that facility with the goal of expanding the Televerde brand into other locations within the HMP system in the near future so more women have opportunity to build meaningful careers and successfully reenter their communities.

Ad brokers 52

Ad brokers Lead Ranking Work Management Advertising Agencies 52

Metadata

MAY 26, 2021

Mark Organ , creator of two new categories of marketing software as founder and CEO of Eloqua and Influitive, said it all revolves around getting close to your customer any way you can. . My guests have all had a resounding common theme—Great category creator companies always have their customers top of mind. How did she respond?

Gartner 52

Gartner Validation Eloqua Forrester 52

Engagio

JULY 31, 2017

There’s data generated through people’s engagements with your owned digital content, such as the pages on your website a lead visits, the emails they open, the e-books they download and the links they click on through your social media posts. When someone engages with your corporate social media accounts.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Vidyard

NOVEMBER 2, 2017

The usage of video across websites, social media, landing pages and sales conversations has increased year-over-year, with the volume of videos produced annually increasing to an average of 38 videos, up 31 percent from 29 last year. As businesses continue to create videos, budgets are following.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Tony Zambito

APRIL 24, 2010

.  For example, the recent Buyersphere Report regarding B2B use of social media commissioned by Base One of the UK is very illuminating.    In addition, we’ve seen insightful views from Mike Seltzer’s 2010 Social Media Marketing Industry Report.  "  There are several others cropping up as well. 

Buyer Personas 100

Buyer Personas Eloqua Social Media Lead Ranking 100

Directive Agency

APRIL 21, 2023

However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. Join Society , our exclusive Slack community dedicated to marketers in the tech space. He has over 10 years of experience in the B2B tech industry at companies like Eloqua, Influitive, and PartnerStack.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

TrustRadius Marketing

DECEMBER 16, 2019

They allow you to send out beautiful emails, coordinate social media campaigns, track customer behavior across all marketing channels, play nice with your CRM and give you all the reporting you need. . Marketing automation platforms—the swiss army knives of marketing—supposedly let you do it all. .

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Online Marketing Institute

NOVEMBER 28, 2012

MediaPRO Community. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Careers Home.

B to B 40

B to B Paid Content Social Media CMS Development 40

Digital B2B Marketing

MARCH 27, 2012

Eloqua has an active voice on the entire spectrum of content marketing. How it Started: Discovery In December, I received a Burpee seed catalog with an insert promoting HomeFarming.com , a site promising a community of gardeners as well as tools to keep track of your progress.

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100

Cintell

NOVEMBER 9, 2015

We tapped into the growing Cintell community for perspective from the front lines of customer-centric marketing. At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

chiefmartech

MARCH 20, 2018

This clean and elegant design organizes their marketing and sales technologies according to the six clusters of the Martech 5000 marketing technology landscape — Relationships & Social, Content & Experience, Data, Management, Commerce & Sales, and Advertising & Promotion — as concentric rings.

Enterprise Management 45

Enterprise Management Network Marketing Marketing Management Reachforce 45

SmartBug Media

MARCH 18, 2019

They offer a more professional community of viewers and producers, making the audience of this channel a bit more niche than YouTube’s audience. Videos can be easily integrated with social media or privacy-protected with a password when you’re working on a project that isn’t quite ready to be seen by the world. Social Media.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Vidyard

SEPTEMBER 30, 2013

To fulfill the need for value-based communications and engagement, marketers are leveraging content marketing strategies to support their communities’ information needs and build a relationship as a trusted advisor. Our social business team at Oracle Eloqua just rolled out our “ Modern Marketing Minute ” video series.

Storytelling 51

Storytelling Rules Video Marketing Paid Search Agency 51

Hinge Marketing

AUGUST 8, 2013

Social media, mobile, and digital channels are enabling a constant stream of connectivity. Oracle Eloqua recently released a report “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. Batista is the Content Marketing Manager at Oracle Eloqua.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

SnapApp

JANUARY 15, 2015

Participants filled out a lead form embedded within the SnapApp (and integrated with Atmel’s Eloqua marketing automation system) to submit their video entry and enter the contest, generating potential leads for the Atmel sales team. Atmel distributed the Simply AVR contest across their email database, website, blog, and social media channels.

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

Vidyard

NOVEMBER 2, 2017

The usage of video across websites, social media, landing pages and sales conversations has increased year-over-year, with the volume of videos produced annually increasing to an average of 38 videos, up 31 percent from 29 last year. As businesses continue to create videos, budgets are following.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Online Marketing Institute

NOVEMBER 1, 2010

On this blog you will find insights and advice about how to make conventional, online, and social media work well in B2B marketing. 4) Social tactics emerge, but marketers have yet to see it make a big impact on prospective audiences. 4 Comments » 4 Responses to “B2B Marketing Mix: Will Online, Social Tactics Lead?&#

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Anything Goes Marketing

AUGUST 3, 2009

I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. Socializing Your Landing Pages. It also includes links to prominent Eloqua Tweeps that will help build your Twitter brand. Cross Promote Across Your Social Media Sites.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Leadspace

JANUARY 4, 2017

The normal digital customer (be it B2B or B2C) has over a dozen identities now – multiple emails, multiple device IDs, multiple social IDs, multiple cookie sets, multiple CRM, commerce, marketing automation, or other “software IDs”, multiple Ad IDs, etc. Social entities. Communities. What DO they trust? The INFLUENCERS.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Convince & Convert

DECEMBER 5, 2011

This is marketing that approaches the “one to one” capability that professional communicators have dreamed about since the 1950s. Marketing automation of this type has been a reality for a few years, but has been contained in software like Marketo and Eloqua that is most appropriate for mid-sized and larger companies.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Enterprise Management Automation 117