The Point

NOVEMBER 27, 2018

And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

KoMarketing Associates

AUGUST 23, 2016

Offer the Support Your Community Needs. Evernote leverages LinkedIn Groups in a unique way to establish valuable conversations with their audiences by using it as more of a support community to address questions, provides tips, etc. As shown above, Adobe has created separate LinkedIn Showcase Pages to segment their products.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. It serves as a handy benchmark for companies that might be looking to gauge how their use of marketing automation measures up against their peers.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Litmus

APRIL 13, 2021

Oracle (includes Oracle Responsys , Oracle Eloqua , Bronto , NetSuite , Siebel , and Dyn ): 6.2%. Communicator. Community Brands (includes Abila ). Mautic Community. of respondents to Litmus’ State of Email survey. Mailchimp (includes Mandrill ): 11.1%. HubSpot : 5%. Campaign Monitor (includes Emma and Delivra ): 3.5%.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Televerde

JANUARY 14, 2020

We partner with the Arouet Foundation , a non-profit organization founded by Televerde in 2011 to help women prepare and support the women as the return to the community. This is why my job today is to tell our story and show how the global business community can and should lead with purpose. Business as a Force for Good.

Research 116

Research Budget Programs Lead Ranking Eloqua 116

Everything Technology Marketing

FEBRUARY 26, 2013

Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Televerde

APRIL 14, 2020

PRIDE Enterprises combines enterprise with social mission to create a positive impact on communities, people and customers. Resources include workplace readiness, career development, financial literacy, personal leadership, health & wellness, and community reintegration. PRIDE Enterprises ). The only program of its type in the U.S.,

Lead Ranking 97

Lead Ranking Eloqua Marketo Training 97

Everything Technology Marketing

DECEMBER 15, 2012

Our 40,000+ member B2B technology marketing community on LinkedIn is conducting a lead generation survey to better understand how B2B marketers are adjusting to new challenges around lead gen, and to identify new trends and best practices for 2013. Thank you for participating in the survey!

Lead Generation 100

Lead Generation Customer Surveys Allocation Eloqua 100

ANNUITAS

MAY 5, 2020

For example, prioritize someone who is a Marketo Certified Expert, Eloqua Master, or SFDC Certified Administrator. Consider if your candidate is involved in their local MAP user community. Things to look for: Look for someone who has a certification in the platform(s) you use.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

KoMarketing Associates

APRIL 11, 2013

BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. The results of this survey provide insight into how the marketing community views their role and how it needs to evolve in the future. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Cintell

FEBRUARY 3, 2016

This included: Integrations into Marketo, Eloqua, and Salesforce to quickly segment contact records by persona. I also want to thank you – our dedicated community of users, customers, partners, and friends. I believe it is the only way for a business to stay relevant, and remain competitive in this brave new world.

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Directive Agency

FEBRUARY 4, 2022

Those four are Hubspot, Marketo, Pardot and Eloqua. You can also join the online communities for these roles. There are Slack communities and other online communities where people share their best practices and cool things they’ve done. Salesforce has a huge community of practitioners that you can join for free.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Marketing Insider Group

JANUARY 5, 2012

“ The Content Grid version 2 ” – by Eloqua. . “ The Size of The Mobile Market “ - by iStrategy. “ The Noob Guide To Online Marketing ” – by Unbounce. “ The Modern Marketer ” by Hubspot. 8 Great Marketing Infographics.

Eloqua 100

Eloqua Planning Storytelling Advertising Agencies 100

Valasys

JULY 1, 2021

Also, they must nurture and be a part of a community of like-minded people to get enough support, whenever required. This is when the support of a strong community and a large ecosystem of partners and stakeholders becomes paramount to extend and enhance the capabilities of your marketing automation solutions. Customer.io.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Madison Logic

SEPTEMBER 29, 2020

Both complement the current platform integrations with Salesforce, Marketo, and Oracle Eloqua. Madison Logic is the first company in the martech community to integrate with the LinkedIn Marketing Analytics API.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Eloqua 52

Marketing Insider Group

JANUARY 24, 2013

MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Convince & Convert

JULY 2, 2014

Before starting Influitive, a platform designed specifically to serve as a hub for companies to house their advocate marketing programs in, he started Eloqua, which was acquired by Oracle two years ago. Digital Marketing advocate activation brand advocates community grouphigh influence marketing influitive mark organ'

Brand Identity 160

Brand Identity Branding WOMM WOM 160

Customer Experience Matrix

DECEMBER 19, 2011

Most social marketing applications sidestep the issue by focusing on creating communities ( Jive , Lithium ), monitoring conversations (Radian6 , Trackur ) and running promotions ( CrowdFactory , Nextbee ). Influitive founder Mark Organ was co-founder of marketing automation pioneer Eloqua.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

ANNUITAS

JULY 30, 2015

There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. Use the marketing automation community to learn all you can about your platform when you’re not busy keeping up with buzz words, new terminology and best practices. Start simply with the basics.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is also deeply involved with the Eloqua user community, with whom he regularly interacts through the discussions on his Eloqua Artisan blog. Thanks Steve for this great contribution!

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

Televerde

OCTOBER 23, 2019

The story resonated with me then as a female diversity and inclusion author, speaker and consultant LGBTQ community member. The women are hired, compensated and skilled in the basics of sales and marketing, and certified in technologies such as Marketo, Salesforce and Eloqua. Empowering Women from the Inside Out. More Than “Inmate”.

Conversion 71

Conversion Eloqua Thought Leadership Work Management 71

Buzz Marketing for Technology

MAY 28, 2014

Today, engaging with the media community (publishers, affiliates and other sources) combined with the internal marketing processes necessary to get data into systems, requires numerous manual processes—hours of data scrubbing and lots of spreadsheets passed between media providers and marketing teams.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Heinz Marketing

AUGUST 30, 2018

A co-founder of Eloqua and co-inventor of the marketing automation category, he’s now co-founder of Nudge , one of our most important sales technology solutions. He’s active in the Toronto start-up community and a constant presence on the event circuit. I learned this the hard way at Eloqua. Say bye to whomever is still here.

Work Management 40

Work Management Eloqua Forecasting Marketing Automation Services 40

Heinz Marketing

FEBRUARY 26, 2018

We talked about The Art & Science of Customer Loyalty: Community, Advocacy and More. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. Jocelyn: Absolutely.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

Televerde

JUNE 28, 2021

The Televerde engagement center at Styal will employ 20 women at that facility with the goal of expanding the Televerde brand into other locations within the HMP system in the near future so more women have opportunity to build meaningful careers and successfully reenter their communities.

Ad brokers 52

Ad brokers Lead Ranking Work Management Advertising Agencies 52

Metadata

MAY 26, 2021

Mark Organ , creator of two new categories of marketing software as founder and CEO of Eloqua and Influitive, said it all revolves around getting close to your customer any way you can. . My guests have all had a resounding common theme—Great category creator companies always have their customers top of mind. You need competition.

Gartner 52

Gartner Validation Eloqua Forrester 52

Vidyard

MARCH 9, 2017

KITCHENER, Ontario – March 9, 2017 – Vidyard, the leading video platform for business, today announces the latest addition to their growing integration community: SalesLoft, the platform for modern day sales engagement.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

Digital B2B Marketing

MARCH 27, 2012

Eloqua has an active voice on the entire spectrum of content marketing. How it Started: Discovery In December, I received a Burpee seed catalog with an insert promoting HomeFarming.com , a site promising a community of gardeners as well as tools to keep track of your progress.

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100

Convince & Convert

APRIL 29, 2012

” (note: in fact, this was one of the questions I was asked on a very interesting 25 Content Marketing Challenges Webinar I did last week with Joe Chernov from Eloqua and Chris Baggott from Compendium. Social Media Manager, Content Manager, Community Manager, Marketing Director, or similar. You’re Asking the Wrong Question.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Vidyard

NOVEMBER 2, 2017

Integrating video viewing data into marketing automation platforms (MAP) or customer relationship management platforms (CRM) like Salesforce, Marketo, Eloqua, Hubspot, and others enable marketing and sales teams to monitor and track video usage metrics. Video is Becoming More Integrated with Business Systems.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

TrustRadius Marketing

DECEMBER 16, 2019

To get the most out of your solution, you will likely want three things: IT folks on your team to support implementation, awesome customer support from the vendor and accessible training resources (tutorials, onboarding material, a supportive online community, and so on). Personalization isn’t always what it’s made out to be.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Directive Agency

APRIL 21, 2023

Join Society , our exclusive Slack community dedicated to marketers in the tech space. He has over 10 years of experience in the B2B tech industry at companies like Eloqua, Influitive, and PartnerStack. Therefore, we ended the pilot and re-focused on our top 3-4 directories. Still have more questions?

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Cintell

NOVEMBER 9, 2015

We tapped into the growing Cintell community for perspective from the front lines of customer-centric marketing. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. In today’s world of empowered buyers, the marketers who are getting it done are those who understand their buyers best.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

chiefmartech

MARCH 20, 2018

As we’ve seen with other enterprise marketing stacks, Juniper Networks has blended solutions from three major marketing cloud vendors: Adobe, Oracle Eloqua, and Salesforce. As with all entries to The Stackies , I’m incredibly grateful that Juniper Networks decided to share this with the martech community.

Enterprise Management 45

Enterprise Management Network Marketing Marketing Management Reachforce 45

Vidyard

MARCH 9, 2017

KITCHENER, Ontario – March 9, 2017 – Vidyard, the leading video platform for business , today announces the latest addition to their growing integration community: SalesLoft, the platform for modern day sales engagement.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Hinge Marketing

AUGUST 8, 2013

Oracle Eloqua recently released a report “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. Keep these 5 tips in mind when marketing to customers and you’ll be well on your way to establishing customer-centric communication strategies.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

SnapApp

JUNE 29, 2015

Among the Eloqua Community, 42% of marketers produce at least one piece of content per week (not including blog posts). In a (2012) survey done by Google, 61 percent of prospects said issues with mobile site performance led them to visit other websites to find what they’re looking for. Don’t hang up on your potential customers!

Eloqua 48

Eloqua Content Mobile Marketing Interactive Marketing 48