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B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

If you can combine the element of Trust across a wide range of fans, followers and advocates then you have a community. The word community is often overused now that Social Media has come along. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of.

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Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on Reddit.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

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The Sociology of Social Media: TED TV Talks

Writing on the Web

It’s a great way to learn about the sociology of how people are using computers to connect with a global community. Jimmy Wales on the birth of Wikipedia : It’s hard to remember a world without Wikipedia , but a decade ago the site was just getting its start. Unbelievable, non ? Blog this on Blogger.

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7 Things I Didn’t Get Out of SMX Social Media and 2 Important Things That I Did

KoMarketing Associates

No one gave me the social media “quick fix” idea that I thought would be worth risking my profile or IP getting banned in respective communities. I had to chuckle when I saw some jaws drop at Tamar Weinberg’s mention that she had actually dugg over 18,000 articles in Digg since she started using it.

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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Tags: Blogging Branding Buzz Marketing Communities Content Marketing Conversational Marketing Inbound Marketing Interactive Marketing Social Media Twitter. Tweet This! Share this on Facebook. Share this on Linkedin.

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Book Review: Social Media Marketing

Webbiquity

You can’t just ‘leave your mark’ and expect success…Members of social media communities are no longer swayed by a coupon for 10% off or an invitation to try a new product. Wikis (Wikipedia, hundreds of specific topic-focused wikis). Instead, they want to connect. Social Events (e.g., Dana Larson | Expert Bits.