Buzz Marketing for Technology
JULY 7, 2008
I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Lots of diverse versions of this.
Buzz Marketing for Technology
JUNE 15, 2010
The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Facebook Location Based Services Podcasting Social Media Social Networking Twitter Wiki. Tags: Blogging Communities Crowdsourcing Enterprise 2.0 Tweet This!
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Buzz Marketing for Technology
JUNE 27, 2008
Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), community is uniquely prepared to solve. James Seng on Wiki Universal Edit Button. Mark on Wiki Universal Edit Button. weblivz on Wiki Universal Edit Button. Zbigniew Lukasiak on Wiki + Spreadsheet = SocialCalc.
Webbiquity
NOVEMBER 2, 2010
You can’t just ‘leave your mark’ and expect success…Members of social media communities are no longer swayed by a coupon for 10% off or an invitation to try a new product. Wikis (Wikipedia, hundreds of specific topic-focused wikis). Instead, they want to connect. Social Events (e.g., Rich Meyer.
WebMarketCentral
SEPTEMBER 10, 2008
Social Bookmarking Sites like Digg , del.icio.us , StumbleUpon , Mixx and Searchles are great places to spread the word about your own thought leadership content as well as, and even more importantly, positive coverage your company gets from other bloggers, journalists or analysts.
Buzz Marketing for Technology
JUNE 27, 2008
Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 Behounek once created a community to devise performance enhancements for a particular 2,000-horsepower pump used in the companys oil refineries. That gave us fertile ground to kick off the community. Comments Digg This.
Hubspot
JUNE 23, 2010
Digg - Digg is a social news website that allows members to submit and vote for articles. This service lets you add next-gen community management and social web integration to any site on any platform. Reddit - Reddit is similar to Digg and Newsvine. Disqus - Disqus is a comment system and moderation tool for your site.
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