Webbiquity

NOVEMBER 2, 2010

You can’t just ‘leave your mark’ and expect success…Members of social media communities are no longer swayed by a coupon for 10% off or an invitation to try a new product. Particularly in social media, let the community decide what content has value and what is spam. Instead, they want to connect. Amen!). .&#

Social Media 100

Social Media Social Marketing Media Planning 100

Buzz Marketing for Technology

MARCH 18, 2010

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. In the last post we covered how to create a Social Media Lead Flow. But what if you don’t have a listening platform? Tweet This!

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Anything Goes Marketing

MARCH 8, 2009

For example, our sales team can see my travel plans and perhaps pull me into a prospect meeting if I'm in that area. About a month or so later, it was picked up by another blogger, Kathy Pay , and then quickly by the Twitter community. StubleUpon , Digg , Facebook , Blogger , web 2.0 tools , online marketing. social networks.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Webbiquity

MARCH 9, 2010

I’ve heard countless people, within the b2b community , express the sentiment that “LinkedIn is for business, Facebook is for friends and family.&# As a very wise b2b sales executive said to me several years ago, “people don’t buy from companies. The challenge rather lies in the way Facebook fan pages are used.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Buzz Marketing for Technology

JULY 2, 2008

Communities of practice. Managing staff, conducting performance reviews, facilitating sales meetings, leading teams, co-ordinating communities of practice, and Im sure you can think of a heap of others, are practical skills you need to learn which you just cant read from a book. • Digg this. --> --> Trackback Pings.

Work Management 100

Work Management Digg Storytelling Ideal Customer Profiles 100

Webbiquity

DECEMBER 21, 2010

Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles. Content marketing doesn’t always produce immediate or direct results, but it does increase brand recognition, credibility, online visibility and yes—sales—over time. Share this on Bebo.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

FEBRUARY 28, 2011

. • Stephanie Gaspary – Director, Social Strategy and Creative Services, CareerBuilder.com. • Niall Cook – Worldwide Director of Marketing Technology at Hill & Knowlton. • Yianni Garcia – Digital Marketing & Community Manager, The McGraw-Hill Companies. Honigman – Social Media Manager at Sears Holdings Corporation.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Biznology

DECEMBER 4, 2012

These places, while filled with amazing opportunities for connection and growth, they mean nothing if you can’t bring it all home, be it sales, self-promotion, networking, creativity, marketing, education, or brand-building. At the end of the day, none of this is yours. What is home?

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Buzz Marketing for Technology

JULY 28, 2008

· Filed under Collaboration , Communities , Distributed Work , Enterprise 2.0 , Talent Management. Notable + Quotable: mobile internet use, Digg, the Long Tail, and iPhone apps. Communities. Communities. Contributors |. Contact us. Managing in the Virtual or Network(ed) Organization by Jon Husband. E20portal.com â??

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Buzz Marketing for Technology

JUNE 27, 2008

Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 Behounek once created a community to devise performance enhancements for a particular 2,000-horsepower pump used in the companys oil refineries. That gave us fertile ground to kick off the community. Comments Digg This.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

NOVEMBER 1, 2010

2) Email, search marketing, and inside sales worked best for awareness and demand generation. Email, search marketing, and inside sales were the only tactics to show steady upward trends for both branding and demand generation since 2007. But remember, these statistics are about popular use, not about what works and what doesn't.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. We see blogging both as community building and as a function of being a web based business. You're almost to the point of sale.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

WebMarketCentral

SEPTEMBER 10, 2008

Social Bookmarking Sites like Digg , del.icio.us , StumbleUpon , Mixx and Searchles are great places to spread the word about your own thought leadership content as well as, and even more importantly, positive coverage your company gets from other bloggers, journalists or analysts. potentially viral, and increasingly searchable.

Social Media 20

Social Media Wiki Optimization Digg 20

Buzz Marketing for Technology

JULY 24, 2008

My Bookmarks Digg Del.icio.us billion in sales. See All Responses What do you want to ask the Fast Company community? All leadership comes down to this: changing peoples behavior. Why is that so damn hard? Science offers some surprising new answers -- and ways to do better. Recommend This Print This Article Email This Article.

Companies 100

Companies Work Management Advertorials RSS 100

WebMarketCentral

JANUARY 16, 2008

Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) How you handle the next step is crucial: immediately launching into a sales pitch is likely to alienate the group. Social Networking Goes Professional by The Wall Street Journal Journal writer Jessica E.

Social Media 20

Social Media Web 2.0 Social Marketing Digg 20

WebMarketCentral

APRIL 6, 2009

How can you maximize your results through social bookmarking sites like Digg? How to Level the Playing-field With Digg by Skelliewag How to game Digg to get your content onto the front page, by building and utilizing a grassroots network and selectively targeting power users. Why is online reputation management so important?

Social Media 20

Social Media Optimization Digg Web 2.0 20

Hubspot

JUNE 23, 2010

Digg - Digg is a social news website that allows members to submit and vote for articles. This service lets you add next-gen community management and social web integration to any site on any platform. Instant Messaging - Instant messaging (IM) is a form of real-time direct text-based communication between two or more people.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

DECEMBER 14, 2010

When executed correctly, a social media marketing campaign can bring traffic to your website and generate new leads for your sales team. You have the opportunity to create this type of content by having a company blog, and you should also share content that others publish to show that you’re a participant in a bigger community.

Social Media 28

Social Media Webinar Metrics Media Marketing & Strategy 28

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com. It also delivers our customers a sophisticated source of support.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Can those results be tied back directly to sales, and therefore ROI? I’d add: 1)Social media can increase sales. I’d add: 1)Social media can increase sales. I’d add: 1)Social media can increase sales.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

WebMarketCentral

MARCH 2, 2009

How To Actually Get Links From Your Linkbait by SEOmoz This post offers three strategies for getting links from your content even when it doesn't make the first page of Digg. That works sometimes.). The suggestions vary in their practicality and applicability (e.g.

Link Building 20

Link Building SEO Ad Building Linkbait 20

Convert

MAY 23, 2023

Whether you’re a startup or a several-decades-old behemoth, the ability to test and optimize every part of your business—from the first line of code to the last touchpoint of sales—is crucial to winning. Case in point: Digg. 5 on G2 Pricing: Contact sales for pricing information Free plan/free trial available? Ratings: 8.0/10

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Online Marketing Institute

DECEMBER 23, 2010

Engage the Community In the past, your customers may have had little interaction with each other, and the outside world could only see a list of customers on your website (if you put them there). 4 Tips for B2B Marketing on Facebook Even if you sell to other businesses, Facebook can still be a great place to engage customers and drive sales.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Biznology

AUGUST 20, 2013

Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. is that is doesn’t give the true online community enough credit. Or, maybe it gives the online community too much credit.

Paid Content 80

Paid Content Google De-duplication Digg 80

Webbiquity

JULY 12, 2010

Responsibility should be placed as high as possible—with the CEO ideally (think Tony Hsieh , or Jonathan Schwartz before the sale to Oracle). Who: the first who question is who will be in charge of social media efforts? If not possible, then responsibility should rest with an executive in marketing, PR, product management or customer service.

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Webbiquity

JULY 26, 2010

B2B Voices ( Trade Youtube Twitter Leads Sales ). What B2B communicators can learn from the 2010 World Cup , June 14, 2010. Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). June 8, 2010. June 24, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. And many of us in the social media space are guilty of that particular sin. Thanks for the help.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Biznology

SEPTEMBER 10, 2013

So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Buzz Marketing for Technology

JUNE 27, 2008

A number of large web development discussion communities host contest areas, including NamePros , v7 Network , and Webmaster Talk. The software development community -- especially the open source community -- has long used "bounties" to help lure developers to certain tasks. Customer Support. Think of it as Yahoo! crowdsourcing.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Adobe Experience Cloud Blog

OCTOBER 17, 2011

For the last decade, the net has been morphing into one huge social community with niches of interest breaking off and creating their own networking sites. Digg: The most popular social news site named for the ability of users to ‘digg’ articles they agree with and ‘bury’ articles they don’t.

Social Networks 48

Social Networks Ning Digg Emarketing 48

Hubspot

JULY 29, 2018

Community Manager - The community manager is responsible for building and managing the online communications for a business in an effort to grow an online community. Digg - Digg is a social news website that allows members to submit and vote for articles. Ebook - An ebook is an electronic version of a book.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Online Marketing Institute

NOVEMBER 4, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

OCTOBER 27, 2010

While management needs to communicate objectives, messaging and guidelines for social media use, ultimately employees from different parts of the organization have to realize they are all working toward furthering the success of the company, and coordinate efforts to meet the needs of differing audiences (e.g., Share this on Bebo.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? link] Develop a Social Media Strategy in 7 Steps | Social Media Marketing | Social Media Consulting – Convince & Convert « Netcrema – creme de la social news via digg + delicious + stumpleupon + reddit [.] What’s Your Pitch? The elevator pitch is dead. What’s the Point?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MARCH 9, 2010

Somebody’s “strange&# social network is someone else’s potentially thriving customer community. But, if you think it through, many companies could succeed by participating in this community. And when you stick 100% to the Big 4, you miss those opportunities. Of course facial hair supply. Are you ready to look harder?

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Digital B2B Marketing

APRIL 6, 2011

Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. Our B2B community has failed (to date) to find a meaningful way to carve up the B2B space into manageable parts. It was the silence of Twitter. B2B marketing thought leaders champion social media.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100