Marketing Insider Group

FEBRUARY 9, 2012

The right content at the right time… As my SAP colleague Chip Rodgers (@ ChipRodgers ), VP and COO of the SAP Community Network said in a recent tweet: “Marketing done wrong is an annoyance; Marketing done right is a gift” — Right message about the right product to the right audience. chiprodgers.

Social Media 100

Social Media Social Marketing Content Marketing Media 100

Webbiquity

MARCH 9, 2010

I’ve heard countless people, within the b2b community , express the sentiment that “LinkedIn is for business, Facebook is for friends and family.&# Because the ROI is likely to be difficult to measure with precision, it’s best to keep the “I&# fairly modest. Share this on del.icio.us. Post this on Diigo.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

FEBRUARY 1, 2010

So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Social Media Measurement. Top Ten blogs: Social Media Measurement by Seldom Seen Kid. Ryan Walker.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? Does anyone care?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Adobe Experience Cloud Blog

JULY 15, 2010

HOW – How can you deploy social media tactics for measurable success? Sites like Delicious, Digg and StumbleUpon house lists of websites, blog and articles categorized by tags and topics. Build a community. 1. Develop a plan – Ask yourself these three questions: WHO – Who is your target audience? Do you have a buyer persona?

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

Buzz Marketing for Technology

JUNE 27, 2008

Connector looks at the public friends lists on del.icio.us, Pownce, Digg, Last.fm, and YouTube to see if youre connected there as well. Its awesome to have a lot of friends, and even more so being active in the hottest blog communities. It never ceases to amaze me how many knitting communities there are on MyBlogLog!

De-duping 100

De-duping De-duplication Paid Search Agency Work Management 100

Online Marketing Institute

NOVEMBER 1, 2010

While digital and social media will not eclipse conventional outbound communications anytime soon, marketers can no longer ignore the fundamental change that customers' working online has had on marketing strategy and campaign spending.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

APRIL 11, 2011

At the same time, we want to make sure that we’re building a thriving community, engaging customers and broadening awareness of our products,&# says Trisha Layton, marketing coordinator at PROBAR. How do you measure ROI?

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Buzz Marketing for Technology

JULY 24, 2008

My Bookmarks Digg Del.icio.us This is true even in organizations that are very focused on analysis and quantitative measurement, even among people who think of themselves as smart in an MBA sense. See All Responses What do you want to ask the Fast Company community? All leadership comes down to this: changing peoples behavior.

Companies 100

Companies Work Management Advertorials RSS 100

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

JUNE 23, 2010

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Digg - Digg is a social news website that allows members to submit and vote for articles. This service lets you add next-gen community management and social web integration to any site on any platform.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Hubspot

DECEMBER 30, 2011

BackType - BackType is a social media analytics company that helps companies measure their social engagement. Digg - Digg is a social news website that allows members to submit and vote for articles. This service lets you add next-gen community management and social web integration to any site on any platform.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

OCTOBER 29, 2010

B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). “In B2C, there are a lot of tools that measure the conversation,&# she said. Her example was the PayPal Developer platform. Talking to vendors, so what?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Webbiquity

OCTOBER 27, 2010

This can be measured in a variety of ways such as number of “mentions&# of your company across social media channels, traffic driven directly from social media sites, and increases in branded search traffic (often the result of exposure through social media or traditional PR activities). Coordinate efforts. Microblogging (i.e.,

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? First we need to know the units that you use to measure efficiency. Which channel is more efficient for you?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convert

MAY 23, 2023

It involves creating and deploying different versions of a website or a specific feature and measuring their impact on user behavior and business metrics. With a market-driven approach, they can now constantly measure how changes, such as feature updates, impact their key business metrics rather than making up-front guesses.

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

WebMarketCentral

MARCH 2, 2009

As he notes in discussing the future of search, "Google will increasingly shift from measuring external popularity metrics, such as linking, to measuring the level of interaction, if they are not already doing so." But regardless of tactics chosen, do try to create an environment for interaction. That works sometimes.).

Link Building 20

Link Building SEO Ad Building Linkbait 20

Webbiquity

JULY 12, 2010

Without a strategy, there may be no clear ownership, or definition of success, or measurement, or integration with other marketing and PR efforts—all of which can lead eventually to wasted time and effort, abandoned blogs and Facebook pages, and even the erroneous conclusion that social media doesn’t work for us. What are your goals?

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). What B2B communicators can learn from the 2010 World Cup , June 14, 2010. Measuring Outcomes in B2B Social Media – It’s Time to Start , May 9, 2010. Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Content Marketing Institute

JULY 13, 2018

Identify online communities, groups, or forums covering the subject area, and create a helpful presence. Share the post in relevant communities or groups where you’ve established a presence. Link to your post on social bookmarking sites like Digg or StumbleUpon. Spread the word. Encourage coworkers to share in their networks.

Promotion 103

Promotion Peer-to-peer Digg Budget Programs 103

Webbiquity

JANUARY 10, 2010

But what metrics are really most appropriate for social media measurement? Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. ROI Is Dead by StraightUpSearch. Tweet This!

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

LeadSquared

JULY 28, 2015

4) There is an enormous community of developers, enabling rich features on your blog. You have to measure parameters like what are the keywords people are using to come to your website, what is the average time on a visitor on the website etc. Like majority of other bloggers, o ur favorite is WordPress , I will tell you why!

Business Blogging 40

Business Blogging CMS Development Digg Domain 40

Webbiquity

JULY 14, 2010

Another piece from Garret French, this one outlining his recommended link building plan, starting with linkable asset identification: “common linkable assets include webinars, job listing pages, PDFs, blogs, forums, subject matter experts, deals, news, a community participant, contests, podcasts, and free tools.&#. Share this on Bebo.

Link Building 100

Link Building SEO Ad Building Tools 100

Digital B2B Marketing

MARCH 4, 2011

Display ad revenue doesn’t capture the investment in community management, pages, content, even advertising in apps. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. of all US online display dollars, according to eMarketer.

Facebook 100

Facebook Emarketing Digg Stats 100

Digital B2B Marketing

MARCH 27, 2011

When businesses commit to caring, employees and the community will take notice and share for you, without prompting. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Social Media Tagged with humanize brands , philanthropy , social media , usblogs Like Be the first to like this post.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Convince & Convert

SEPTEMBER 21, 2010

How Will You Measure Success? Lots of ways to measure social media success, so make sure you determine your key metrics BEFORE you get started. How will you let down your guard? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Hubspot

JULY 29, 2018

Community Manager - The community manager is responsible for building and managing the online communications for a business in an effort to grow an online community. Digg - Digg is a social news website that allows members to submit and vote for articles. Klout - Klout is a measure of social influence.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Online Marketing Institute

NOVEMBER 4, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

FEBRUARY 7, 2011

David Grossman offers six tips for building trust in social media communities, among them: be approachable and friendly, be respectful of others’ ideas and perspectives, and make sure your social media words align with your real-world company values and actions. .&# Measuring the Impact of Social Media by Adotas.

Social Media 100

Social Media Paid Content Tactics Tips 100

Buzz Marketing for Technology

JULY 21, 2008

If you enjoyed this article, please share it on StumbleUpon , vote for it on Digg or bookmark it on del.icio.us. Join the Community by subscribing! I claim I know how we can communicate with future out of body afterlife people in a way that can be measured. I appreciate your support. :). 4 Steps to Banish Email Clutter.

Digg 100

Digg Television marketing Privacy Policies Work Management 100

Digital B2B Marketing

APRIL 6, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post. Our B2B community has failed (to date) to find a meaningful way to carve up the B2B space into manageable parts.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Online Marketing Institute

NOVEMBER 2, 2010

B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). “In B2C, there are a lot of tools that measure the conversation,&# she said. Her example was the PayPal Developer platform. Talking to vendors, so what? Interesting.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Digital B2B Marketing

MARCH 25, 2011

Whether measuring page views per visit, time on site, or registration rate, LinkedIn has delivered above average results every time. Although Facebook will continue to challenge LinkedIn as a place to build business-focused communities, LinkedIn is way ahead of other B2B media companies. Self-contained Programs.

Linkedin 100

Linkedin Media B2B Digg 100

Online Marketing Institute

JANUARY 4, 2011

Nevertheless, I did some research and learned of a wonderful community. BloggerLuv For those unfamiliar with BloggerLuv , it is a supportive community made up of bloggers. Click to enlarge) As you can see, I did get a decent amount of traffic from Reddit and Digg, but the bounce rates were outrageous! Well take a look.

Paid Content 40

Paid Content Blogger Twitter Traffic 40

Online Marketing Institute

NOVEMBER 2, 2010

27 comments Social media measurement: defining the metrics to quantify ROI 26 comments Is Googles tax strategy evil? Bookmark on Delicious Reader comments (9): Add your own Jason Ball 12:50PM on 1st November 2010 Good points Doug and entirely consistent with my own experiences.In He’s wrong. 237 posts from The Drama 2.0

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40