Digital B2B Marketing

MAY 1, 2012

Your initial inbound marketing results are promising, but you need more. Inbound marketing represents a major investment for B2B marketers. Traditional B2B marketers face a challenge. Their marketing has been built from the start around the idea of inbound marketing (even if they didn’t call it that).

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Convince & Convert

JULY 20, 2012

Today in addition to DJ, we’ve got Alison Carlman, who is the un-marketing manager at globalgiving. Alison is about as good as they come when it comes to social marketing for non-profits. Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. Why did it fail?

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Social Media 100

Social Media Communities Wiki Work Management 100

seo.co

FEBRUARY 15, 2022

Blogging has all the benefits that every Internet marketer could ever want: One of the greatest platforms for driving traffic. Let’s take a look at each important facet of making a blog a worthwhile and profitable endeavor in your greater marketing campaign. Find Communities for Your Target Demographics. The platform.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Hubspot

OCTOBER 22, 2019

As a marketer, you usually wear a lot of hats at your company. If you’ve ever come across a valuable article or website that can help improve your skills as a marketer, you probably want to save it and come back when you can dedicate more time to it. You can also publish your own articles on Digg to share with the community.

Digg 81

Digg Curation Ideal Customer Profiles Advertising Mediums 81

Buzz Marketing for Technology

JANUARY 28, 2010

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Tweet This! Share this on Facebook. Share this on Linkedin.

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Convince & Convert

AUGUST 9, 2011

Digg is great for traffic generation, and while not the powerhouse it once was, is still a large community. An article submission site in the Digg vein. Also in the Digg and Reddit category. Select “Other” when setting your first web site link to create custom anchor text. Foursquare. Significant link potential here.

Ad Building 167

Ad Building Digg Ideal Customer Profiles Advertising Agencies 167

Buzz Marketing for Technology

JUNE 15, 2010

The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Tweet This! Share this on Facebook.

Social Media 100

Social Media Enterprise Management Wiki Social Marketing 100

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. I guess we head back to the core of what we do as B2B Marketers and take these lessons learned in Social Media back with us and see if we can innovate. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Which is what the CEO and the market wants from you anyway!). Its time to start embracing those few people in ways B2B marketers haven’t before.

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Buzz Marketing for Technology

JULY 21, 2010

Ok I know we all talk a good game about Closed Loop Marketing and I don’t want to burst anyone’s bubble here but frankly we aren’t there yet. But do we really have an all in one Closed Loop market system that does it all? How about your partner community and the leads you have given over to them. Tweet This! No related posts.

Resource Management 100

Resource Management Work Management Digg Planning 100

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Social Media 100

Social Media Social Marketing Media Planning 100

Convince & Convert

MARCH 10, 2013

The rise of Twitter was accompanied by the slow demise of RSS and Digg, as the surging popularity of the 140-character kid made many previous pointing and info-gathering technologies unnecessary. As they write on their blog : A Twitter community is just like your workplace or your neighborhood: it’s made of real people.

Twitter 167

Twitter Digg RSS Television marketing 167

Buzz Marketing for Technology

MARCH 2, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Related posts: B2B Marketing Content: Lure or Lasso? Measuring Engagement. Share this on del.icio.us.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Tomorrow People

SEPTEMBER 13, 2012

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Chrysler commissions hapless marketing agency. Marketing mismanagement isn't the sole preserve of Twitter. If so, click send.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Marketing Insider Group

FEBRUARY 9, 2012

There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. ”…The power of content marketing! The suggestion was that content marketing will result in the rapid erosion of the sacred trust we all have in the established media.

Social Media 100

Social Media Social Marketing Content Marketing Media 100

Buzz Marketing for Technology

MARCH 18, 2010

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Writing on the Web

NOVEMBER 10, 2010

How does it differ from a male brain, and what does this mean for content marketers? Hmmmm… The Dove.com site is one of the better sites that understand content marketing to females. It’s content marketing to create brand loyalty because of audience participation. Related posts: Content Marketing to the Male Brain.

Content Marketing 100

Content Marketing Digg Content Buzz 100

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

OCTOBER 18, 2007

No one gave me the social media “quick fix” idea that I thought would be worth risking my profile or IP getting banned in respective communities. I had to chuckle when I saw some jaws drop at Tamar Weinberg’s mention that she had actually dugg over 18,000 articles in Digg since she started using it. AimClearBlog.

Social Media 120

Social Media Digg Media Ideal Customer Profiles 120

Buzz Marketing for Technology

MARCH 4, 2010

Facebook made its initial announcement of Project Titan to the market on February 5th and was candidly thought to be a Google Gmail killer. Facebook should be your social media hub of everything you have from company news, announcing events, offer tutorials, highlight videos, conduct polls and create community around discussions.

Facebook 100

Facebook Email Marketing B2B Marketing Buzz 100

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing elements within your website, such as content and meta tags, off-page SEO involves activities on other websites, such as link building , social media marketing , and content marketing. Social Media Marketing Popular social media platforms websites have some of the highest domain authority sites.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending. Tweet This!

Social Media 100

Social Media Campaigns Digg Media 100

Webbiquity

MARCH 9, 2010

Given that level of popularity and traffic, it’s no wonder that marketers have embraced Facebook in a big way. With a mammoth audience and the acceptance, even embrace, of brands there, why is Facebook success so elusive for b2b marketers? It’s now the second most-visited site on the web , behind only Google. Tweet This!

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Biznology

MAY 19, 2015

Authentic, Organic, Inbound Linking : Content marketing is an essential part of developing a strong organic search reputation online. Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the store. Social Media Marketing.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Buzz Marketing for Technology

JUNE 27, 2008

s calendar and they include a link to the Meeting Workspace in the Notes meeting invite. For a description of this approach with screen shots, see [link]. Add new comment. Email this page. Read more about: MOSS 2007. MICROSOFT SUBNET: Network World presents the independent voice of Microsoft customers. 20 great Windows open source projects.

Marketing Management 100

Marketing Management Spyware Communities RSS 100

LeadSquared

JULY 4, 2013

Digg is one of those social bookmarking sites that have an interesting concept. It is a completely user driven site where users can share (submit) their content and “Digg” what they like. The content with the most number of “Diggs” gets a place on the front page. So the concept is simple, yet challenging.

Digg 52

Digg Best Practices User-Generated Content Marketing Management 52

Webbiquity

OCTOBER 20, 2010

Others are more likely to retweet your content when they view you as someone trying to share helpful content with the community rather than just broadcasting your own material. Tags: Social Media Marketing Twitter content sharing grow Twitter followers retweet retweeting social media influence. It generates more retweets for you.

Twitter 100

Twitter Broadcasting Digg Social Media 100

Writing on the Web

FEBRUARY 2, 2011

If you’re a coach or consultant, I recommend using some sort of community building membership site, and recommend using Journal Engine. Obviously, of course, I promote KickStartCart , as the best, most comprehensive shopping cart and database management system on the planet. But I’m also a fan of MailChimp and Aweber.

Tools 100

Tools Digg Blogger Work Management 100

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Writing on the Web

FEBRUARY 26, 2011

For professionals who use online content to market their services, you need to keep an eye on your analytics , and continue to follow good advice for content marketing. Well-written, compelling content tends to attract links, garner social mentions and spread through online communities. I couldn’t agree with this more.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Writing on the Web

JANUARY 3, 2011

While there are many writers out there who can really deliver, content-wise, the truth is, most of these writers aren’t marketers, or lack the marketing skills to get their work noticed by the people who may actually find the information they provide useful. These tips are just the tip of the iceberg on marketing your online content.

Tips 100

Tips Peer-to-peer Digg Domain 100

Anything Goes Marketing

MARCH 8, 2009

Back on December 21, 2008, I wrote the post “ 10 Tips for Using Twitter And Email Marketing for B2B ”. About a month or so later, it was picked up by another blogger, Kathy Pay , and then quickly by the Twitter community. StubleUpon , Digg , Facebook , Blogger , web 2.0 tools , online marketing. social networks.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Writing on the Web

MAY 4, 2011

It’s a great way to learn about the sociology of how people are using computers to connect with a global community. But in this talk from marketing guru Seth Godin , you’ll learn about how it can be applied to how we use the web– with powerful results. Related posts: 4 Time-Saving Tips for Social Media Marketing.

Social Media 100

Social Media Media Wikipedia Digg 100

Marketing Insider Group

MARCH 15, 2011

I am really so very grateful for every tweet, like, comment, digg, stumble and visit. Isn’t that what community is all about? Follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Social Media Equity. I scratch your back and you scratch mine. The Emergence of the Social Media Diva.

Social Media 100

Social Media Media Digg Twitter 100

Writing on the Web

JULY 20, 2010

Here’s what Milana tells us about why she created this list: Although Internet marketing and information marketing is still dominated by men, there are many women who are building their multiple income streams empires. Active community. 3 Biggest Challenges for Online Content Marketing? Clear strong personal brand.

Ning 100

Ning Digg Buzz Blogger 100

Buzz Marketing for Technology

JULY 2, 2008

Communities of practice. And if you are interested in how to use mystery story format to write scientific papers (or any persuasive communication) then check out this post. • Digg this. --> --> Trackback Pings. Keynote Speaking. Workshops & Seminars. Whitepapers. Anecdote Associates. Contact us. Categories. Collaboration.

Work Management 100

Work Management Skype Digg Storytelling 100