Buzz Marketing for Technology

JULY 28, 2010

My suggestion would be to create a vibrant community with them – one which is both online and offline, one where you can get instant feedback, one where their ideas matter to your research and development groups, one where they co-author thought leadership with you and one that rewards them for their loyalty to your firm.

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Webbiquity

JANUARY 10, 2010

27 Blogging Secrets to Power Your Community by Community and Social Media. Crystal King reports that a Forrester survey from the second quarter of 2008 found that only 16% of readers of company blogs trusted them. use an intriguing title, start with a question); Technical Stuff (e.g. Can Blogs Help Drive Purchasing Decisions?

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Online Marketing Institute

NOVEMBER 1, 2010

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. To keep pace with the digital transformation, B2B marketers must shift from designing outbound campaigns to fostering community interactions. Tim Harmon will likely publish on this data.)

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Buzz Marketing for Technology

JUNE 27, 2008

Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 Behounek once created a community to devise performance enhancements for a particular 2,000-horsepower pump used in the companys oil refineries. That gave us fertile ground to kick off the community. Comments Digg This.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. That would be two strategies, not one. How Does Your Audience Use Social Media?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Webbiquity

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. As the authors note later in the report, “Unlike conventional campaigns, community marketing lacks a specific beginning and end to the activity.&# Share this on del.icio.us. Share this on Facebook.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

JANUARY 10, 2010

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. John McElhenney lays out a process for mapping your social media communities, then capitalizing on their structures by letting your customers and partners tell your story for you. What The F**K is Social Media?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100