Trending Sources

Successful SNS’s should be modeled on the college campus

Biznology

Each and every one of communities on USENET is amazingly vertical, but they could all back up and back out to the larger USENET community – to the equivalent of the “welcome new students” meetings and gatherings colleges offer to entering Freshmen. Communities that are too vertical tend to shoe horn the “general topics” conversations into hidden “off topic” eddies.

Digg 108

10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

Here are social platforms to consider: Twitter StumbleUpon Digg Slideshare YouTube Facebook LinkedIn Although Facebook and LinkedIn may be core to your long-term inbound marketing program, you cannot emulate organic social media sharing with paid programs on these sites nearly as well. In contrast, Twitter, StumbleUpon and Digg indicate a listing is sponsored, but otherwise include it in the interface like other content. Focus has done a very good job of creating a community that allows them to offer this kind of content to a broad range of B2B marketers.

3 Ways to Influence the Quora Community

It's All About Revenue

But the Quora community will embrace both consultants and vendors, provided the person has value to add.  Short posts add little value (they tend to applaud more established community members), whereas long posts run counter to the short-attention-span theater that is social media.  by Joe Chernov | Tweet this. Let’s have a look at each. Answer First. Quora is no different. Facebook.

B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

If you can combine the element of Trust across a wide range of fans, followers and advocates then you have a community. The word community is often overused now that Social Media has come along. Digg this! Tags: Communications Communities Content Marketing Inbound Marketing Interactive Marketing PR Personal Branding ROI Social Media Social Networking Tweet This!

B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

My suggestion would be to create a vibrant community with them – one which is both online and offline, one where you can get instant feedback, one where their ideas matter to your research and development groups, one where they co-author thought leadership with you and one that rewards them for their loyalty to your firm. Digg this! Let me explain …. Tweet This! Share this on Reddit.

Beyond email subscribers and social media connections are people and communities

Conversionation

For community managers and social media marketers the same applies, although here we don’t call them subscribers but members, friends (Facebook), followers (Twitter), fans (Digg, Click title to read moreThe success of the activities of email marketers depends from the actions of one group of people: subscribers.

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Build some social media marketing backbone you big wuss

Biznology

All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. In a social world, trapped customers scream loudly enough for everyone to hear. Social media is people and not a pit full of vipers. Or your village.

After Google Reader’s demise, does RSS matter to your business?

Vertical Response

Andy Crestodina, principal and strategic director of Orbit Media Studios, a community of professionals and media specialists, agrees: “[RSS] is becoming irrelevant as a way to connect with your audience. With Google Reader gone, feed junkies are scrambling to choose one of several dozen alternative platforms, such as Feedly , the new Digg Reader or NewsBlur. RSS is passive.”

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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

Digg this! Tags: Blogging Branding Buzz Marketing Communities Content Marketing Conversational Marketing Inbound Marketing Interactive Marketing Social Media Twitter A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Creating Engagement. Measuring Engagement. Tweet This!

Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

But the group that excites me the most is the Advocates – I want to grow that budding community – I want to offer them special access to news and previews of our latest product. Digg this! Tags: Blogging Buzz Marketing Communications Communities Inbound Marketing Interactive Marketing Media PR Social Media Twitter draw a hard line between Influencers and Advocates.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Nuggets from Social Media workshops as of late… posted in Uncategorized |. I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Let’s assume we can generally agree that ~70% will lurk, 20% join, 9% will be regulars and 1% participate in the community in extreme ways. Best Engaging Communities. Microsoft Communities. community.

A podcast on blog community philosophy

grow - Practical Marketing Solutions

I had the pleasure of being Trey Pennington’s guest on his Marketing Professor Radio Show last week.  I didn’t know where the conversation would lead but I spent nearly the whole time talking about YOU, meaning the {grow} community.  A few topics: Blogging and leadership. Building true community. Digg this! The importance of kindness. Writing for yourself.

Why Eloqua is Working with Habitat for Humanity

It's All About Revenue

by Erika Goldwater | Tweet this Like to give back?  To the community, I mean… Most of us would say yes. Companies like Microsoft, and Salesforce.com have long been active in “community service&# or charity work, but now companies like Eloqua are building our Community Service Committee to enable employees, partners and those associated with the company to give back as well. Eloqua’s plans :  Eloqua is launching our first Community Service program at Eloqua Experience this year in San Francisco with a Habitat for Humanity build-day.  Share email.

4 Keys To Content Marketing Completion

It's All About Revenue

Content ultimately serves as the backbone for several functions, such as demand generation , building lasting relationships with customers, closing deals, community management…the list goes on and on. Content Marketing Ann Handley CC Chapman Chris Heggem community management content distribution Content Rules content strategy customer marketing Demand Generation digital natives Facebook google infographics LinkedIn Mona Lisa Social Media social media marketing Twitterby Andrew Moravick | Tweet this What’s a king without a queen? Marry Content To Context. Make Your Content Connect.

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Interview with Elizabeth Houston, aap3 for Cisco – On Social Engagement and Advocacy

ReadyPulse

Q: How did you get your start in Social Media? A: I have always been interested in technology in general, especially community building. When I worked at PeopleSoft several years ago, I was looking for ways to create communities online … Continue reading → Share and Enjoy.

Digg 19

Social Media – is it really mainstream in B2B Marketing?

Buzz Marketing for Technology

Digg this! Tags: Blogging Buzz Marketing Communities Facebook Innovation Social Media Social Networking Twitter So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. That’s a good thing yes but I don’t feel like we are there yet. There doesn’t seem to be anything really new.

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3 Top Topics from Topliners

It's All About Revenue

Check out Topliners , the new, Eloqua-sponsored community open to anyone who’s interested in increasing their top-line revenue. Imagine It: Thinking About Marketing Operations Structure – This topic, proposed by Eloqua’s Jocelyn Brown, is currently the most viewed, most commented discussion in the community. Revenue Performance Management community Eloqua Jennifer Pockell-Wilson Jocelyn Brown marketing automation marketing operations online communities Polycom sales and marketing sales and marketing alignment toplinersby Heather Foeh | Tweet this. It’s geeky fun.

Social Media Marketing Tips for 2011: How NOT to Spread Yourself Thin

WindMill Networking

Activating buttons for Facebook, Digg, Stumbleupon , and Reddit are a long-term investment in your work’s visibility.  Social Media Marketing Business Facebook Online Communities Reddit Social Media Networks Social network TwitterIt’s 2011.  Facebook is fun, but you wouldn’t want to waste a whole workday on there. Six Social Media Marketing tips for 2011: 1. Budget your time.

17 Realistic Ways to Get More Website Traffic

Act-On

LinkedIn, Medium, and Business 2 Community  all get enormous amounts of traffic. But it works every time, and it’s a legitimate traffic source. 6) Submit your content to StumbleUpon , Reddit , Digg , Technorati and elsewhere. Traffic is to digital marketing like gasoline is to an engine. It’s what makes it go. Trouble is, traffic can be hard to get. 11) Advertise… frugally.

Search isn’t about search anymore, it’s about social

Biznology

Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the store. Forums take a long, persistent ride — a commitment to becoming part of a longer-term conversation, to become a member of the community. Search will never be the same as it was as recently as a few years ago.

Introducing Users to the Concept of Meeting Workspaces in MOSS 2007 | NetworkWorld.com Community

Buzz Marketing for Technology

Friday, June 27, 2008. Research Centers. Security. Anti-Virus / Spyware / Spam. Compliance & Regulation. Firewalls / VPN / Intrusion. Services. Cisco Security Watch. Microsoft Security Watch. LANs & WANs. Broadband Services. Ethernet Switches. Metro Ethernet. Routers. WAN Optimization. VoIP & Convergence. IP PBX. Unified Communications. VoIP Services. Network Management. Security.

Ten reasons to blog – even if nobody reads it

grow - Practical Marketing Solutions

 . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community&# or comments at all. Digg this! There must be some good business reason they do it, right? . There better be. Do your competitors have a blog?

What Google+ Needs to Offer Businesses

It's All About Revenue

Google Plus is going to have to enable brands to be really good community managers,” he adds. by Jesse Noyes | Tweet this There’s no doubt Google made a huge splash when it unveiled Google+. With a reported 25 million users, it’s fastest growing social media network of all time. Obviously, size matters. Eric Swayne. Google’s number one advantage is its overwhelming 65.5% David Armano.

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How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Engagement with the community and, equally as important, respect for that community is the way to build a desired buzz around your brand. Chrysler commissions hapless marketing agency. jason!

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4 Things Triberr Reminded Me about Twitter

WindMill Networking

However, I also told those in the workshop that, should they not have enough time to be active participants but still wanted to tweet out content that was relevant to their brand and to their community, the option did exist to import an RSS feed from 3rd party content. Each tribe even has a “Wall&# which encourages the creation of a community for your tribe.  What is Triberr?

Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Digg this! Tags: Blogging Communities Crowdsourcing Enterprise 2.0 Great question which I found myself asking last night after I reviewed my recent Myers Briggs score. Tweet This! Share this on Facebook.

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. RSS Readers such as Feedly , Digg Reader , or  Hootsuite’s RSS Syndicator. There is no escaping it. You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. But guess what? Step 1: Write It Down. Final Thoughts.

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

Key discoveries included that there were very few online communities for their industry and that the mention of their brand was rare. Content for the community was developed based on the initial research of user needs and included research, surveys, and of course content re-purposed from other sources. > Search engine optimization campaign, including keyword content planning.

B2B Marketers Fate Rests in the Hands of a Few

Buzz Marketing for Technology

Digg this! Tags: Advertising Branding Communications Communities Customer Lead Generation Loyalty Marketing Strategy At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Therefore our spending patterns are typically reversed. Hear me out …. 20%, 50%, 80%?

Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

For now, Seesmic users have been folded into the Hootsuite community. Enables users to populate multiple Twitter and Facebook feeds and Facebook pages, as well as Flickr stream, Google Reader, Digg and RSS subscriptions. By Kerry Gorgone, Contributing {grow} Columnist. Entrepreneurs are universally short on time and money. some services require premium subscriptions. Tweetdeck. Tweet.

Eloqua’s Grande Guide to the Social CMO

It's All About Revenue

Business participation was extremely high in company blogs, brand communities and Facebook. Blogs, communities and Facebook are hubs for any social media wheel.  by Joe Chernov | Tweet this. It’s Social Media Week … what better time to unveil our latest e-Book: The Grande Guide to the Social CMO. This is a great start.  But is there more we can achieve over these channels? 

Will Content Marketing Destroy Social Media?

B2B Marketing Insider

The right content at the right time… As my SAP colleague  Chip Rodgers  (@ ChipRodgers ), VP and COO of the SAP Community Network  said in a recent tweet: “Marketing done wrong is an annoyance; Marketing done right is a gift” — Right message about the right product to the right audience. mean “Whoa!”…The ”…The power of content marketing!

3 Top Topics from Topliners

It's All About Revenue

Social Media A/B testing Canada Canada SPAM law community COPL email deliverability online community revenue Sonic Foundry SPAM spam law toplinersby Heather Foeh | Tweet this. Last week was the first post in this series that brings you the hottest discussion and articles from the Topliners , a gathering place for people who want to increase their top-line revenue. This week we ran the gamut from a brain test to a spam law – there’s never a dull moment at Topliners! Imagine It: Are you Left Brain or Right Brain Dominant? This one sparked some fun conversation. Well worth a read.

What Your Business Needs To Know About Google+

It's All About Revenue

Google+ Answers On Twitter – The new Twitter stream for Google+ Answers community. by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. That’s a modest assessment. Make no mistake. How Is It Different? Reddit.

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Marketing Edge

Marketing Edge

There is a post today about the F-word being used in the Disney movie “Enchanted.&# It’s making it’s way up the Digg charts. So back to this social media advice and see what happens in this PR case study, let’s trace my steps 1) I posted on the orginal bloggers blog 2) I posted on Digg 3) I posted here 4) I’ll post on your blog right after this post So 4 positive comments and beautiful Enchanted mojo for the price of one dumb post. But throw the misleading (and growing) Digg action, this is a bit of a different beast. What should I do? Nothing.

How to recover from the ravages of Google Penguin and Panda

Biznology

You’ll probably want to hire someone — a community manager or an outside social media consultant — either for a short-term bootcamp to get your started or someone you can just work with over the long term, be it internally or outsourced. Or, maybe it gives the online community too much credit. People are freaking out about the new Google Search. Not anymore. Do it.

8 Share Spiking Tips For Empire Avenue

It's All About Revenue

According to Ohle, if you have 200 followers on Twitter and they are all retweeting what you say that matters more than having 200,000 followers who ignore you. 2.     Join Communities. Empire Avenue has a large number of communities based on location, brands and personal interests. by Jesse Noyes | Tweet this. The latest social media measurement tool to takeoff is Empire Avenue.

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10 Years in the Making: Eloqua’s Grande Guide to Wikipedia

It's All About Revenue

After all, Wikipedia is more than a crowdsourced encyclopedia.  It’s also a community.  And in any community, credibility has to be earned.  by Joe Chernov | Tweet this. An old adage states, “Write what you know,” which, generally speaking, is sound advice.  Perhaps in those cases it’s best to identify what you don’t know, and let that need steer your content creation. Share email.

YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0

Buzz Marketing for Technology

Community. Diigo ~ more than a research tool - a knowledge sharing community. community. Community Guidelines. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). This video will appear on your blog shortly. Loading. Loading. Loading. Loading. Saving.

YouTube - Education Today and Tomorrow

Buzz Marketing for Technology

Community. Community Help Forums. Community Guidelines. Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Videos. Channels. Upload. Videos. Channels. advanced. Loading. Education Today and Tomorrow. Rate: 182 ratings Sign in to rate. Views: 171,510. Share. Favorite. Playlists. MySpace. Facebook. more share options. fewer share options. This video will appear on your blog shortly. Loading. Loading. Loading. Loading. Thank you for sharing this video! Saving. close. Remove from Favorites.

How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. But some specialize in social media sources like Twitter, review sites, and even communities; others have the ability to cover offline media such as print, television, and radio. Digg this! This one is the real kicker.

Fulfill your resolution to blog in 11 steps

Biznology

And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog. So “blogging” is on your 2014 New Year’s resolution. Good for you. My goal is to guide you well past the first 28-days and into habituation. Mark my words. Finis.

The Spirituality of Social Media

grow - Practical Marketing Solutions

Little social strings between me and others, pushing, pulling, inspiring me to do better, to think bigger about my social media community and the world.  I am evolving in positive ways because of it. The communion of community. Digg this! Here are a couple of personal observations. would love to hear what you think! This gives me so much hope. Love one another. Tweet This!