It's All About Revenue

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What Google+ Needs to Offer Businesses

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Google Plus is going to have to enable brands to be really good community managers,” he adds. by Jesse Noyes | Tweet this There’s no doubt Google made a huge splash when it unveiled Google+. With a reported 25 million users, it’s fastest growing social media network of all time. Obviously, size matters. Eric Swayne. Google’s number one advantage is its overwhelming 65.5% David Armano.

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What Your Business Needs To Know About Google+

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Google+ Answers On Twitter – The new Twitter stream for Google+ Answers community. by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. That’s a modest assessment. Make no mistake. How Is It Different? Reddit.

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Eloqua’s Grande Guide to the Social CMO

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Business participation was extremely high in company blogs, brand communities and Facebook. Blogs, communities and Facebook are hubs for any social media wheel.  by Joe Chernov | Tweet this. It’s Social Media Week … what better time to unveil our latest e-Book: The Grande Guide to the Social CMO. This is a great start.  But is there more we can achieve over these channels? 

3 Ways to Influence the Quora Community

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But the Quora community will embrace both consultants and vendors, provided the person has value to add.  Short posts add little value (they tend to applaud more established community members), whereas long posts run counter to the short-attention-span theater that is social media.  by Joe Chernov | Tweet this. Let’s have a look at each. Answer First. Quora is no different. Facebook.

5 Common Stages of B2B Lead Nurturing

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This can come in the form of FAQs, tips and tricks, customer newsletters and hosted online communities. by Jesse Noyes | Tweet this If you work in the complex b2b marketing industry, you know just how long the journey from prospect to closed deal can take. Let’s just say it can feel more like an odyssey than a simple business transaction. Smart marketers don’t jump in haphazardly. Welcome.

Robert Egger On Why Nonprofits Need To Re-Think Marketing

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That was the year he opened DC Central Kitchen , a community kitchen that uses locally sourced food to make meals for the hungry and provide on-the-job training for the unemployed.  So it’s going to be imperative that nonprofits provide documentation of what is their economic impact on their community. How much money are they bringing from outside the community into the community?

10 New Facebook Features Your Brand Needs To Know

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It’s changed the lives of people around the world and is rapidly creating new opportunities for individuals and institutions to connect and form communities. by Jesse Noyes | Tweet this If your company uses Facebook to drive online engagement, then you’ve likely noticed the flurry of enhancements the social media giant has made in recent months. What impacts your brand? Tab functions.

Goldilocks and the 3 Lead Nurturing Programs

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Take a look at this handy checklist in the Topliners community to get started. by Heather Foeh | Tweet this. If Goldilocks left the forest and went into the wonderful world of marketing automation , she might experience a sense of déjà-vu. When it comes to lead nurturing some programs start out too hard and some start out too soft, but don’t worry, some are just right. This Lead Nurturing Program is Too Hard. The Papa Bear mistake of lead nurturing is starting out too complex. Now you’re overwhelmed and plotting a run back into the forest. This Lead Nurturing Program is Too Soft. Reddit.

How to Structure a Marketing Operations Team

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Taking into account those factors, she’s created the following matrix to guide her discussions: But like any good marketer, Jocelyn knew that getting a wider circle of ideas and comments could help strengthen her marketing operations structure conversations in the future, so she created a discussion on the Topliners community to propose her ideas and ask for feedback. Company culture.

Top 40 Twitter Feeds You’re Not Following

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Lauren Harper – A community manager for Focus, Lauren cultivates the best questions and facts about sales and marketing. by Jesse Noyes | Tweet this Social media is a meritocracy, right? Well, not always. The plethora of voices social media unleashed on the world means getting attention can be tough. Often people with great things to say go unnoticed. Nowhere is this more true than on Twitter. So to help remedy the situation, we present our pick for top 40 Twitter handles you may have missed. Read through it or you can follow the whole Twitter list here. M. Drop a name in the comments.

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4 Keys To Content Marketing Completion

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Content ultimately serves as the backbone for several functions, such as demand generation , building lasting relationships with customers, closing deals, community management…the list goes on and on. Content Marketing Ann Handley CC Chapman Chris Heggem community management content distribution Content Rules content strategy customer marketing Demand Generation digital natives Facebook google infographics LinkedIn Mona Lisa Social Media social media marketing Twitterby Andrew Moravick | Tweet this What’s a king without a queen? Marry Content To Context. Make Your Content Connect.

10 Years in the Making: Eloqua’s Grande Guide to Wikipedia

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After all, Wikipedia is more than a crowdsourced encyclopedia.  It’s also a community.  And in any community, credibility has to be earned.  by Joe Chernov | Tweet this. An old adage states, “Write what you know,” which, generally speaking, is sound advice.  Perhaps in those cases it’s best to identify what you don’t know, and let that need steer your content creation. Share email.

4 Tweetable Lessons In Social Media Civility

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Smart brands, be they personal or collective, use Twitter to establish mutually beneficial relationships with the larger community. by Jesse Noyes | Tweet this The Personal Democracy Forum is by design, and sheer force of title, political. So when I ended up at the “Civility and Social Media: An Oxy-moron?” panel, I fully expected a politically charged discussion. Yet, even as the panelist spoke on the tenor of political debate, I couldn’t help but note how applicable their advice was for businesses. And why not? Lesson 1. Lesson 2. That’s too bad. Curate the kind the words. Lesson 4.

5 Social Media Savvy Nonprofits

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With nearly 50,000 followers, the NWF has an active community. Geosocial applications, like Foursquare, Gowalla, Facebook Places and Yelp, can help level the playing field by giving smaller institutions with smaller budgets the opportunity to connect with the surrounding community. The museum leveraged Foursquare’s API to create a vibrant community page. Twitter. Facebook.

Google-Backed Startup “Smarterer” Wants To Reinvent The Resume

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The results are scored relative to the community of users and broken into three tiers “smart,” smarter” and “smarterer.” by Jesse Noyes | Tweet this When it comes to skills, there are the skills we know, the skills we don’t know, and the skills we list on our resume. That last part can be murky. People are rapidly accumulating skills,” says Jennifer Fremont-Smith , CEO of Smarterer. Reddit.

Are You Crushing Your Customers with Content?

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You might see a decline in activity on your customer community. But do we serve customers who visit our online community, Topliners , seeking those answers? by Heather Foeh | Tweet this If you’re like me, you’re lucky to work in a company full of proactive people. It’s a good feeling. But proactive businesses especially need to make sure their teams are in synch. Share email. Reddit.

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A “Virtuous Cycle” Model for Engaging in Social Q&A Sites

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Aside from the obvious pressures of expediency, fact-checking, departmental silos, and client confidentiality, a hiding-in-plain sight complication for many organizations, including Eloqua, is how to engage in third-party networks without detracting from their own online user communities.  How much time should we allocate to “fan” communities versus outside forums?  Share email.

4 Steps for Making a Fan for Life [Video]

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Look into fans behavior within your online communities. You’re looking for long-term stickiness, and a well-cultivated community can go a long way in keeping fans engaged. by Jesse Noyes | Tweet this In sports marketing there’s little that takes precedence over the all-important up sell. Sports teams – and the arenas they play in, for that matter – are constantly thinking up new ways to turn the casual fan into a season-ticket holding, stat-quoting, all-star fan for life. Recently, Adrian broke down 4 steps teams must make to turn the casual fan into a fan-for-life. Share email.

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Enter The Ninja: The Anatomy Of An Uncommon Job Title

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Origins In The Gaming Community. Ninjas’ infilitration into the workplace probably sprouted from the gaming community, says Bala Iyer, a professor of IT Management at Babson College. “If you look at the gaming generation, there are games where ninjas are meant to be people with multiple skills. by Jesse Noyes | Tweet this. From Big Commerce's support site. Trendy Title. Facebook.

3 Resources For A Squeaky Clean Marketing Database

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Happily the Topliners community is here to help you with three resources that will clean house! by Heather Foeh | Tweet this. If you’ve been using a marketing automation system for even a short amount of time you already understand the difficulties with keeping it clean. Not only do you have emails, landing pages and other assets to keep tidy and organized, you also have the data itself which can quickly become unruly. Be sure to download her companion spreadsheet on creating naming conventions, then share it with your co-workers. Team effort is key to tidiness. Share email.

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Why Eloqua is Working with Habitat for Humanity

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by Erika Goldwater | Tweet this Like to give back?  To the community, I mean… Most of us would say yes. Companies like Microsoft, and Salesforce.com have long been active in “community service&# or charity work, but now companies like Eloqua are building our Community Service Committee to enable employees, partners and those associated with the company to give back as well. Eloqua’s plans :  Eloqua is launching our first Community Service program at Eloqua Experience this year in San Francisco with a Habitat for Humanity build-day.  Share email.

Quora, Scribd, LinkedIn, ChaCha & White Hat SEO

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Take communities, for example.  Virtually every marketer I know is trying to figure out how to prioritize this new wave of Q&A and document sharing communities.  I get asked all the time, “How much time should I spend answering questions on LinkedIn?”  Or, “Why does Quora matter?”  Or, “Scribd vs. Docstoc, which is better?”  While some of the answers will vary from company to company, there is yet another consideration when it comes to community marketing: SEO. Divining the “no follow” communities from their “follow” counterparts is tricky and time consuming. 

3 Top Topics from Topliners

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Marketers: when you need a dose of inspiration from your peers or a great idea for increasing response and conversion rates, hop on over to the Topliners.com community. Here’s a spotlight on three popular topics from the three main areas of the community: Imagine It: TEDTalk with amazing data visualization of broadcast to social media connections – If you’re not familiar with TED Talks, check out this recommendation from Jocelyn which shows the visualization of the birth of a word. by Heather Foeh | Tweet this. Inspire yourself! What have you got to lose? Reddit.

5 Resources For Warming Up Your Lead Nurturing

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Lead nurturing is a always a hot topic among marketers and that definitely holds true on the Topliners community as well. by Heather Foeh | Tweet this. Here’s a round-up of some recent and popular discussions and posts about lead nurturing to jump-start your Friday creativity. Why not grab a blank piece of paper and jot some ideas that might work for you? Summer is coming and it’s a great time to “warm up&# your leads! Sorry, I couldn’t resist.). Framework for Getting Started and Moving Forward – Nice clear guidance and organization. Or do you ever? Reddit.

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May The Force Be With You: 4 Takeaways From Cloudforce 2011

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Here are the key highlights: Every new Salesforce release now delivers countless enhancements for its developer community. In order to reach out to it’s partner community, Salesforce is opening the platform to ISV partners to build advanced native applications through ISVforce. by Andrew Sinclair | Tweet this. Salesforce Keynotes are quickly becoming legendary for their marketing polish. But if you read between the lines of the slick demos, there were four key takeaways from yesterday’s Cloudforce 2011 in New York. We’re now in the world of “Cloud 2”. VMforce. Heroku.

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3 Top Topics from Topliners

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Check out Topliners , the new, Eloqua-sponsored community open to anyone who’s interested in increasing their top-line revenue. Imagine It: Thinking About Marketing Operations Structure – This topic, proposed by Eloqua’s Jocelyn Brown, is currently the most viewed, most commented discussion in the community. Revenue Performance Management community Eloqua Jennifer Pockell-Wilson Jocelyn Brown marketing automation marketing operations online communities Polycom sales and marketing sales and marketing alignment toplinersby Heather Foeh | Tweet this. It’s geeky fun.

Wish B2B Apps Talked To Each Other? Introducing The AppCloud.

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But in today’s world, the explosion of content distribution channels, social media services and communities makes it hard to know if buyer behavior you observe on the corporate website matches their behavior on Twitter or LinkedIn. by Jim Williams | Tweet this I finally broke down and bought an iPhone. My hesitation over typing with a touch screen gave way to my curiosity about the world of apps. I’ll never go back. But as a marketer what’s even more fascinating is that a business can learn I am single, socially active professional in need of a vehicle in just 20 minutes. Until now.

“The Message is the Messenger” [Infographic]

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Categories included public relations, journalism, author, speaking, community management, research/analysis, advocacy, entrepreneurship, brand marketing, blogging, and a few others.  by Joe Chernov | Tweet this. Last week Jeremiah Owyang asked me what theme unites all of our infographics.  The Blog Tree represents a fundamental change in the way a list is conceived, applied and visualized. 

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3 Top Topics from Topliners

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Here are a few of the recent discussion highlights from the Topliners community: Imagine It: Digital Body Language on Print? by Heather Foeh | Tweet this. Every day dynamic conversations are happening between marketers who want to increase their topline revenue. They’re happening at local Eloqua Customer Success Tours , during Eloqua University weekly Power Hour session, and of course, on Topliners.com. Can you track a buyer’s behavior while they’re interacting with your printed advertising? It’s not every campaign that generates an 80% win rate! Share email.

Partner Program (R)Evolution

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There has been a lot of chatter over the past few months about our partner program and the changes we have made effective April 1, 2011.  I am happy to say we have made investments in the channel and I know our partner and customer community will benefit. by Rob Brewster | Tweet this. Highlights include: Partner Portal – Yesterday we re-launched our partner portal with the headline “Sell it&# , “Deliver it&# , “Promote it&#.  Partner tab on our website – In the past we had a list of partners with no real level of differentiation. Share email. Facebook.

The Last Blog Post: The 4 Metrics That Matter

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They require as much introspection as they do community measurement. by Jesse Noyes | Tweet this. First, let me quiet any confusion. I’m not retiring. But when I was asked what was the last word I would want to leave marketers, my mind naturally turned to my own vocation: creating content. It’s the popular adage of content marketers to proclaim “We are all publishers now.” I’ve been a print journalist, a blogger and a reporter for Eloqua. My concerns for the future of publishing are not bound by industry; they apply to stories written for the newspaper and posts to the company blog.

Top 3 Topics from Topliners

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It was a milestone week on the Topliners community as we gained our 1000th registered participant joining in the active discussions that are popping up each day. by Heather Foeh | Tweet this. If you’re interested in getting ideas to increase your top-line revenue, stop by and see us. Here are a few of the great items we were discussing this week: Imagine It: When Do You Stop Nurturing? How do you know when it’s time to throw in the towel? Are there digital body language cues to look for? How do they compare to your own findings? Share email. Facebook. LinkedIn. StumbleUpon.

Can You Crowdsource Brand Strategy?

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So Josh has turned to the Topliners community for ideas, and it’s 1,700 users for help. by Heather Foeh | Tweet this. Can you crowdsource brand strategy? That’s an experiment Marketing Director and Eloqua user Josh Ewin is running right now on Topliners. You see, Josh’s company recently merged with another company. That added even more brand banners to the company’s roster – 5 in all. Now, Josh faces a Catch 22. The company can consolidate all those brands into one and concentrate all the marketing budget promoting it. How did you deal with it? Share email.

[Video] Why You Can’t Afford To Ignore Millennials

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As a collective they care deeply about their communities, about the state of the world and they’re involvement in it. by Jesse Noyes | Tweet this Millennials: a generation that remains a mystery to governments and businesses. They like Facebook and the Twilight series right? Luckily, I ran into John Della Volpe yesterday at the 2011 Personal Democracy Forum in New York City. Della Volpe, Director of Polling at the Harvard University Institute of Politics and Managing Director of SocialSphere. At Harvard he began deep research into the Millennial generation. Share email. Facebook. Reddit.

3 Top Topics from Topliners

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Social Media A/B testing Canada Canada SPAM law community COPL email deliverability online community revenue Sonic Foundry SPAM spam law toplinersby Heather Foeh | Tweet this. Last week was the first post in this series that brings you the hottest discussion and articles from the Topliners , a gathering place for people who want to increase their top-line revenue. This week we ran the gamut from a brain test to a spam law – there’s never a dull moment at Topliners! Imagine It: Are you Left Brain or Right Brain Dominant? This one sparked some fun conversation. Well worth a read.

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[Chart] Webinars, Data Taking Off In The AppCloud

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by Egan Cheung | Tweet this The recent launch of Eloqua’s AppCloud has been met by an enthusiastic community of partners, developers, and marketers eager to get a more complete picture of their buyers profiles.  We’ve been curious about what people are most enthusiastic about. The most popular type of app? Webinar and Event providers.  Share email. Facebook. LinkedIn. Reddit.

3 Top Topics from Topliners

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by Heather Foeh | Tweet this. I had the pleasure of discussing our Topliners community this week in Austin at Eloqua’s Customer Success Tour. received some great feedback and ideas from some very smart folks on what they love about this forum for interacting with their peers, and also their ideas for making even better. I’m looking forward to implementing some of their suggestions and watching the community continue to grow. Andrea answered that they provide best practices training to their sales team monthly, which impressed me. What do you have planned? Share email.

How Many Invites Will It Take To Get You In This Webinar?: The Best From Topliners

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This week I was having a nostalgic look back on the Topliners community as our ‘baby’ is now three months old. Share your ideas, test results, technical tips and more in the Topliners community and maybe next time the trophy will go to you. by Heather Foeh | Tweet this. Like many of you, we’re a data-driven culture at Eloqua: what worked, what didn’t, how can we push ourselves next quarter? thought I’d take a moment to share with you our top 3 most popular items so far. Week after week it’s still in the top 10 most-read items on Topliners.

3 Top Topics from Topliners

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The conversations this week on the Topliners community have certainly been varied – everything from who’s attending an upcoming conference to integrating telemarketers with Eloqua and many things in between. by Heather Foeh | Tweet this. Here’s a peek at some of the topics you won’t want to miss: Imagine It: A Lead Nurturing Planning Checklist – If you’re ready to kick off a lead nurturing program that will make Goldilocks proud, follow the steps in this checklist to build the groundwork. Share email. Facebook. LinkedIn. StumbleUpon. del.icio.us.

3 Top Topics from Topliners

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If you haven’t yet visited the Topliners community, you’re missing out some excellent inspiration and ideas. by Heather Foeh | Tweet this. In the last month we’ve had over 500 great conversations, blog posts, questions, polls and documents. That’s a lot of learning and sharing by marketers who are interested in increasing their company’s top-line revenue. Here’s a snapshot of three great topics this week: Imagine It: Email Marketing Conferences – Louis posed the question asking for ideas about recommended marketing-related conferences to attend and received some good advice. Share email.