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5 goals you can accomplish with social media video marketing

Sprout Social

It can also guide prospects through the decision stage of their buyer’s journey, educate customers on their brand new purchase and fuel a brand’s advocacy plans. This type of video is not about who the face of your brand is, it’s about showing what your brand offers, how it solves customers’ challenges and what differentiates it.

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5 Awesome Marketing Campaign Examples and What Makes Them Special

Marketing Insider Group

In a world where the competition regularly claims to be #1, it’s difficult to differentiate and build your own identity. But, when paired with innovative technology, a game-like rewards system, and pizza, and you’ve got a marketing campaign that’ll surely go viral. Difficult, but not impossible.” — Forbes. Source: [link].

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23 Outstanding Social Media Marketing Guides

Webbiquity

Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. “‘Going viral’ isn’t a business goal, neither is having a million video views…With YouTube, your goal should always be some form of increased brand awareness.” ” what’s the right metric?

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The ultimate guide to Twitter for business

Sprout Social

With 238 million monetizable users logging into the app daily, Twitter marketing helps brands connect with potential customers, influence purchase decisions and stay ahead of industry trends. Twitter is a hub of niche communities, real-time conversations and microblogging. The platform boasts over 556 monthly active users.

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